Project image
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£4,858
pledged of £15,000pledged of £15,000 goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, April 16 2014 9:01 PM UTC +00:00
£4,858
pledged of £15,000pledged of £15,000 goal
48
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, April 16 2014 9:01 PM UTC +00:00

About

Featured on:

Sleep is vital yet we don’t give ourselves enough.

Many of us just do not realise how important a regular sleep routine is and often overlook this. There are many gadgets and apps available to monitor how well you are sleeping but none that will help you improve it. Why is it so difficult to get out of bed?

The Alarming Clock is uniquely designed to enhance your sleep and waking experiences by introducing a wind down routine. 

Winding down before bed for at least half an hour will lead to a better quality of sleep, with more deep sleep achieved. This helps your brain to be less active meaning you are ready for sleep and not continuing to process information. The Alarming Clock makes you aware when that wind down period should start.

The Alarming Clock is the first alarm clock of its kind uniquely with 2 alarms; 1 alarm in the morning and 1 alarm in the evening. This is to indicate when to begin your wind down routine to improve the duration and quality of sleep to at least 8 hours. 

STEP 1: SET YOUR ALARM

Set when you want to wake up and this will automatically set your evening alarm. 

Flip The Alarming Clock over, and use the controls to adjust and set time. To toggle between real time and the morning alarm time, use the middle icon. To adjust settings, simply use the plus and minus icons. 

It's easy! For example- if you set your morning alarm for 7am..

The Alarming Clock will automatically notify you at 10pm when to begin winding down for the day.

STEP 2: SET YOUR SOUND

The signal was inspired by the sound of a woodpecker drumming against a tree. We wanted something more natural to wake up to so we completely re-designed the alarm signal to move away from the generic electronic buzz. 

We've designed a set of 3 postcards to illustrate the inspiration from the woodpecker. Only 100 sets available to Kickstarter backers. 

To use, you must select an object the 'beak' will tap against. You can personalise the sound by placing the clock against any surfaces or objects. To test the sound, simply touch the top of the clock to activate. 

Our Kickstarter campaign includes exclusive Alarming Tumblers to help you get started on designing your first alarm signal. 

When no alarm is required, for example on a weekend, simply remove the beak.

 And that's it! Enjoy!!

THE INSPIRATION BEHIND THE IDEA

Natalie was inspired when she suffered severe sleep deprivation after being jet lagged and dealing with an unexpected death in the family. Being a design student at the time, Natalie sought to develop a natural solution to help her sleep better as her final year project.

She spoke to a range of people about their alarm clocks and discovered that no one liked them! It became her mission not only to improve sleep but also to improve the alarm signal and overall feel and attitude towards the product. 

The original prototype was designed back in 2010.

And the response from the public was huge! 

Alarming Industries was founded in 2012 to continue the project to make it suitable for manufacture and everyday use. 

Development of circuit board and initial aesthetic
Development of circuit board and initial aesthetic
Development of the overall shape and manufacture
Development of the overall shape and manufacture

WE'RE READY!

We've sourced all our suppliers and manufacturers using British where possible and need your help to fund our first production run which will cost £11,643.00. This will help us buy parts and raw materials in larger quantities to continue to reduce the overall cost to us and to you. 

We have been awarded the CE certification mark which verifies that we meet EU safety, health and environmental requirements to enable the clock to be sold in Europe. Reaching our target will mean we can complete further testing to allow the clock to be sold to other countries, to meet their legislative requirements. This will cost an additional £2,948.00.

WE NEED YOUR SUPPORT!

We can't fund this on are own and need your help to get started!! We have great rewards for you so please check them out and help spread the word to make The Alarming Clock possible!

Thank you!

OUR PLAN

Once we are successfully funded, we will book further tests immediately and begin manufacture following this timetable:

Remember, we do not mass manufacture but lovingly hand craft and assemble each clock. This ultimately takes more time but provides you with the highest quality product possible. 

THE TEAM

Natalie Duckett (Founder and Director): Natalie is passionate about the space where craft and industrial design merge. She specialises on the 'outside' working on the over all look and feel of the product designing the concept, aesthetic, user interaction and manufacture. Natalie has a degree in Product Design and has 3 years experience running small business' and managing teams.

Lee Murray (Director): Skilled in designing products where design and technology merge, he specialises in the 'inside' of products - working on the electronic and software functionality and digital manufacture to keep a flawless, natural and elegant product experience. Lee has a degree in Product Design and experience working for a large multinational company, with 4 years' experience in the industry. 

Risks and challenges

No project is without risks and challenges and we have worked very hard to keep any risks to a minimum:

WITH MANUFACTURE

As we've sourced and lined up all manufactures and suppliers, we know exactly who will make what and how long they need to make it. We began working with each company individually on each part of the prototyping stage which means they are already familiar with our project and are just as excited as we are to begin manufacture!

WITH TESTING

As we have already passed the CE Certification test, we are confident that further tests will be relatively straight forward. Each test will require slight modifications (to be expected as each has slightly different criteria) but having passed the CE test- we have a strong platform to work with.

In addition, we have already began to work on the varying criteria so that we can test without delay. The main risk and challenge here will be selecting the right power adapter.

BUT WHAT IF?

If any problem or delay did arise, you would be informed in the first instance and would receive regular updates to keep you fully up to date with progress and delivery expectations.

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Support

  1. Select this reward

    Pledge £1 or more About $1.27

    THANK YOU for your support! Receive all project updates and follow along in our journey to bring The Alarming Clock to life!

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  2. Select this reward

    Pledge £10 or more About $13

    ALARMING POSTCARD SET (3): UNIQUE TO KICKSTARTER. Be one of the only 100 ALARMING BACKERS to own a beautifully illustrated postcard set which shares the inspiration behind some key features of The Alarming Clock.

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  3. Select this reward

    Pledge £25 or more About $32

    ALARMING TUMBLERS: UNIQUE TO KICKSTARTER. Be one of the only 100 ALARMING BACKERS to own three Alarming Tumblers to ignite your creative flare when selecting the best sound to wake up to. Domestic shipping included.

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  4. Reward no longer available

    Pledge £180 or more About $229

    THE SUPER EARLY BIRD SPECIAL: ONE ALARMING CLOCK. Be one of the first 10 to order and receive a special "SUPER ALARMING" price with individual numbered & signed certificate. Domestic shipping included.

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    Reward no longer available 10 backers
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  5. Select this reward

    Pledge £200 or more About $255

    THE EARLY BIRD SPECIAL: ONE ALARMING CLOCK. Be one of the first 50 to order and receive a special "ALARMING" price with individual numbered & signed certificate. Domestic shipping included.

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  6. Select this reward

    Pledge £220 or more About $280

    ONE ALARMING CLOCK with individual numbered & signed certificate. Domestic shipping included.

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    2 backers
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  7. Select this reward

    Pledge £235 or more About $300

    EARLY BIRD SPECIAL: ONE ALARMING CLOCK + THREE ALARMING TUMBLERS. Be one of the first 50 to order and receive a special "ALARMING" discount price with individual numbered & signed certificate. This exclusive purchase includes 3 Alarming Tumblers for your alarm signal. Domestic shipping included.

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  8. Select this reward

    Pledge £255 or more About $325

    ONE ALARMING CLOCK + THREE ALARMING TUMBLERS with individual numbered & signed certificate and 3 Alarming Tumblers for your alarm signal. Domestic shipping included.

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  9. Select this reward

    Pledge £350 or more About $446

    CUSTOM ALARMING CLOCK: Select your species of wood for a totally unique Alarming Clock that only you own with individual numbered & signed certificate PLUS 3 Alarming Tumblers for your alarm signal AND Alarming Postcard set. Domestic shipping included.

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Funding period

- (30 days)