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We simply make outstanding and elegant automatic watches with a ceramic body , french made leather straps, all assembled in France
We simply make outstanding and elegant automatic watches with a ceramic body , french made leather straps, all assembled in France
165 backers pledged €71,027 to help bring this project to life.

About

The AKRONE "K-01" French - Ceramic - Automatic Watches project video thumbnail
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€71,027

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Bonjour , pour les Français qui nous lisent , vous trouverez toutes les infos sur notre projet sur www.akrone.fr 

UPDATE N°3 : 

we decided to make a DLC (diamond like carbon) coating on the crown and the back case , so it will be almost unscratchable like the Ceramic. Nous avons décidés de faire une couronne et un fond en DLC , qui est beaucoup plus résistant que le PVD et qui se rapproche de la ceramique en terme de résistance à l'usure.

UPDATE N°2 :

Now you can choose your serial number ! this is something some backers asked for , so after backing our project just send us a message with your wishes (at least 3 numbers) and we will tell you if its still available ! numbers will go from 30-300 (all models before 30 are already reserved) Choisissez votre numéro ! envoyez nous un message avec au moins 3 choix et nous indiquerons s'il est disponible ;)

UPDATE N°1 :

all Backers will get 2 perlon straps in their package !! you are asking yourself what colors they will be ? we will let you choose between different colors as black, yellow, red, grey, navy blue, light blue, green and few others ;) / here you can find 2 examples :

Now lets go for Goal N°2 !!! 75000 €

We will add a coton travel pounch for multiple watches , here is a leather and canvas prototype we made to give you an idea  ! this is a great item to protect your watches ! LETS DO IT !!

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singularity , creativity and exclusivity .

these are the simple words that we wanted to keep in mind when we created our brand . 

Actually , Akrone began with friendship and the willing to create . We are 3 friends, passionate about watches and men's accessories. And for a long time, people were asking us what brand they should choose if they wanted to get a quality automatic watch at a fair price. As we knew many foreign good brands it was easy for us to advise them . But, very often, they were asking for a French Brand, with a making process partly made in France, a brand that could be closer to them , a brand that they could understand and trust .

So the idea came in our mind to launch our own brand almost 2 years ago. We quickly had in mind what kind of values we wanted to share and what kind of products we would like to make.

"AKRONE" ? = The name comes from a french word : achrone . The meaning of the word is "Timeless" and it did fit perfectly with the idea of our Brand. The "K" is just a reference to our Last names starting with a K .

But First, let me introduce you our Team :

  • Jérémy, artist name : "Norman Doray" = For over a decade Jérémy has been travelling over the world to follow his passion about music and make people dance in the best places . Now he is producing music, and is living in LA . He was our "client eye", and was full of good advices about the design , the colors, we should use for our first model watch the K-01.
  • Jean-François , "Jeff" = He is our "Jedi master" in accounting and backoffice work . No supplier can ignore his incessant reminders. He is the kind of guy sending me emails at 4am to remind me that we have to renegotiate the price with this supplier, or that our margins will be too short on some products ^^. He is the only one that can find 300 hundreds mechanical movements within a few days while everybody says we have to wait 6 months ;)
  • Erwan , I am more the watch expert in this team, been a watch addict for years, so I knew exactly what kind of mechanical movement I would choose, what kind of material and all the technical aspects of the watch. I am a real "detail Maniac", and our partners are getting mad with me as I am always asking for perfect work on each pieces .  

So , at that time , Jeff and myself were manager in a big retail company, and we decided to quit our jobs to work full time on on this project to realize our dream of making our own products. 

Creativity

It was clear for us that we didn't wanted to make a men watch like the other brands we could find anywhere. Of course , the design had to be elegant and refined but we also wanted to be original with the materials we would use. So we have been working for over a year to find the best materials and suppliers to work with.  The creativity is one of the most important thing we had in Mind, thats why we asked many different artists , friends from many different worlds (poker , music , painters, designers, photographs...) to keep creating with us. Many more artists and other brands as well will join us in this adventure to give us a fresh eye on new products , new accessories like watch straps etc... Also, we decided to work with as much as possible French suppliers, and it was great to be able to share our ideas and getting a lot of feeback from them.

Exclusivity

the 2nd rule we had in mind was to create something exclusive. That's why we decided that all our watches would only be in Limited editions . Because in my opinion, it adds much more value to the product, the owner knowing that only few people are wearing the same . We are far from big watch company that produce hundred of thousands pieces of each models .The K-01 is produced at only 300 pieces, numbered & limited. When all the pieces are gone , we will make a new model from scratch, and so on.

Fair Price

All the idea of the project was great, but we wanted to propose all this quality at a fair price. It is very easy to produce a great product with best quality and to propose it at a high price. Thats not what we had in mind . We really had the idea that we could make something that could compete with high quality known brands, but that would be accessible to more customers. So we decided to cut our margins, control our operating costs, avoid intermediates, limit advertising to positive word of mouth and negotiate prices when buying watch parts. Actually , we are very proud of all this work and now we think our K-01 is proposed to a fair price taking into account the quality of the watch. 

We want our customers to pay for what they wear on the wrist, nothing else.

Our first model the K-01 , in 3 different colors 

so now lets get into the watch itself , hope you will enjoy what we did !!

the case :

Made of full black matte ceramic , it's light and unscratchable (believe me, I have been wearing it for more than a month and its amazing). I have always loved this type of material but most of the watch I saw was shiny and I didn't like the look. As a matter of fact the luxury brands using this material were very attractive but way to expensive for us as customers. The perfect "unscratchable" combination was to put a Sapphire crystal as well , which fits perfectly .

  • case width : 40mm / 43mm with crown
  • case thickness : 10.4 mm
  • case weight : 55 grams
  • lug to lug : 45.4 mm
  • sapphire crystal : anti reflective coating in the inside

Caseback: 

The caseback (in black PVD) is made with a see-threw glass to see the movement but also a screwed part engraved with :

  • Assemblé en France
  • 10 ATM
  • édition limitée K-01
  • the limited number : 001 / 300

the dials & hands : we decided to propose 3 different designs for our first K-01 . All of them have applied indexes / matte black dial . As I explained, I love small details and for exemple we did reprint the date wheel with a nice font, moved it to 6pm, and changed the color to fit the Hands color . Small details makes the difference.

  • Red lava : The "second" hand is red , shiny "ghost" hands, the indexes are matte black with silver - Brand name is silver - the date wheel is Red . Superluminova C3
  • Mint : The second hand is Mint - matte black indexes with shiny black - shiny "ghost" hands, - Brand name shiny black  - date wheel is mint. Superluminova C7
  • Light yellow : The second is Yellow - matte black indexes with shiny black - shiny "ghost" hands- brand name shiny black - date wheel is light yellow. Superluminova "light yellow"

The straps : 

we wanted to have different straps to fit our K-01. So we have been sourcing lots of different makers, and we found guys in France that could do an amazing job on the leather straps . We are still working with them to propose lots of different styles . 

Focus on the Alligator strap in the Luxury Package ! (new version)

 the thickness is a bit bigger going to a 2,8 mm / looking way stronger !

Also all our straps will have our fast connecting system that allow you to change the straps within seconds. 

  • The strap coming with the First package is a very strong and sporty black Nylon strap, with leather inside for more confort. Its the best for an everyday wearing , durable, able to go in water .
  • Our luxury package is coming with a Genuine alligator leather strap in "carbon matte" to fit perfectly the case. To be honest I have been dreaming of this strap during night !!! ^^Its made by hand in France and the quality is just Amazing !! The guys that are doing this , are already working with very high luxury brands , and their work is Perfect. 
  • Different colors straps will come in the future to fit our Watches.
  • We did add a fun Perlon strap , if we reach stretch goals, it does fit perfectly the size of the watch and is very fun . 
  • The buckle is a black PVD engraved with the brand name , modern style

The mechanical Movement : 

We have been searching for the perfect movement for a long time. As a matter of fact , we did meet the guys from Miyota (Citizen) in the international watch fair called Baselworld, and we were really seduced by the quality of the Miyota 9015. Now most of the micro brands are using it because it is very strong, accurate and reliable. 

Automatically wound through your wrist's natural rhythms or manually by turning the crown, it doesn't need any battery .

But again, as we like details, we did ask our watchmakers to transform the Rotor with a Custom design and did add our logo engraved. The movement is visible threw the glass back case which is very hypnotic . Moreover , we do propose a custom setting made by our watchmakers that improve the accuracy of the watch , going from 30 sec / day (factory settings) to 10 sec / day . 

Why not Swiss made ? We have been thinking a lot of using a Swiss made movement inside , but finally the price was really to high , has we wanted to keep a fair retail price. Moreover , Japanese are now producing Movement very close to the swiss made quality.

here you will find the 9015 Specs :

  • 24 Jewels
  • 28800 vibrations / hour
  • stop second device
  • Shock-absorber for balance staff
  • 42 hours power reserve

Assembled in France : 

We made the choice of assembling all the parts in France because we know that this is the most important part of a watch Making . There are too many risks to have dusts inside the movement, of finger prints , incorrect sealing ...We wanted to be able to control easily every pieces , and with their own personal serial numbers all the customers will be able to know "who" did assemble their watch , who packed it , and how it was done.

Schedule and timelines

Delivery :

We are trying to anticipate all the problems that could extend the delivery time, but we do think that we will deliver during January ; Our first idea was of course delivering before Christmas, but the supply of the movement has been changing since lots of brands did order large quantities of it. Jeff did a great job to find pieces, so there is a good chance that we could deliver before Christmas , it would be a good surprise... Anyway we think its better for us to keep a good security margin , as we dont want to hurry, we prefer to take more time but to deliver a perfect product.

here you will find the detailed timeline : 

Stretch goals

This is totally part of the Kickstarter experience , so here you will find stretch goals that we think is possible to reach with your help !!! 

# Goal N°1 = 50000 euros

We will add 2 more straps , one Perlon (you can see on the picture) to fit the color you will choose ( red / blue / yellow) and one black perlon , perfect for a fresh look.

# Goal N°2 = 75000 euros

We will add a travel roll , perfect to protect your watches while travelling ! (still making the prototype, will update with pictures)

# Goal N°3 = 100000 euros

A Black PVD deployant buckle, engraved with the logo will be upgraded to all the Alligator bands

Content of the different rewards

*GATOR STRAP ADDICT* - (New version )

you connect with our ideas and you want to help ? or you just fell in Love with our Straps ?

  • You will receive One (1) black carbon matt Genuine alligator strap - made by hand in France - 

choose any lug width from 18mm to 24mm, you also can choose the length to fit perfectly your wrist. 

- FREE SHIPPING in France + 10€ for international Shipping. (expédition gratuite en France)

First mover ! Premium pack - Nylon strap = 399€

You get the advantage to be the first, and it means a lot to us ;) so this price is the best one , exclusively on KS ! 

  • You will get One (1)  "K-01" - choose any color Mint / red lava / yellow with its Nylon Strap - FREE SHIPPING in France and +20€ for international Shipping - 3 years warranty included.
  • pending unlocked stretch goal 1
  • pending unlocked stretch goal 2
  • pending unlocked stretch goal 3
  • High quality Packaging & a word from us ;)
  • warranty card with personal serial number engraved

First mover ! Luxury pack - Alligator strap = 499€

You get the advantage to be the first, and it means a lot to us ;) so this price is the best one , exclusively on KS !

  • You will get One (1) "K-01"  - choose any color Mint / red lava / yellow  with its genuine alligator strap - FREE SHIPPING in France and +20€ for international Shipping - 3 years warranty included. 
  • pending unlocked stretch goal 1 
  • pending unlocked stretch goal 2 
  • pending unlocked stretch goal 3 
  • High quality Packaging & a word from us ;)
  • warranty card with personal serial number engraved

Early birds ! Premium pack - Nylon strap = 419€

Not the first, but still a great deal, with again a special Kickstarter Price !

  • You will get One (1) "K-01" - choose any color Mint / red lava / yellow with its Nylon Strap - FREE SHIPPING in France and +20€ for international Shipping - 3 years warranty included. 
  • pending unlocked stretch goal 1 
  • pending unlocked stretch goal 2 
  • pending unlocked stretch goal 3 
  • High quality Packaging & a word from us ;) 
  • warranty card with personal serial number engraved

Early birds ! luxury pack - Alligator strap = 519€

Not the first, but still a great deal, with again a special Kickstarter Price !

  • You will get One (1) "K-01"  - choose any color Mint / red lava / yellow with its genuine alligator strap - FREE SHIPPING in France and +20€ for international Shipping - 3 years warranty included. 
  • pending unlocked stretch goal 1 
  • pending unlocked stretch goal 2 
  • pending unlocked stretch goal 3 
  • High quality Packaging & a word from us ;) 
  • warranty card with personal serial number engraved

Double Premium Pack - get 2 watches !! - 770€

  • You will get two (2) "K-01" - From the Premium Pack at the best price !!

*Watchmaker pack* ! -get inside the adventure- 600€

You will receive all the rewards of our - LUXURY pack -

+ You will be part of the team , discussing about our Next Watch :

the K-02 !! this is the best way to live from the inside, the adventure of making a new watch from scratch ! You will be part of the whole making process, we will ask you your opinions on the design, materials, you will see in advance the prototypes, we will do skype meetings, and if you are close to our Office you will be more than welcome to say Hi !

Why are we competent to achieve this project ? and why do we need you ?

Actually , we are a team with various skills and specialities, that we got after many years, managing selling teams , and growing businesses. Jeff is specialized in Accounting with project support and I am more specialized in selling & Marketing .

We are passionate about our product, our suppliers are well known in the business, our prototypes are very close to the final product . We know how to handle Projects, full time on it, and we have been working on this one for almost 2 years. 

The company and the Brand is Officially registered since the beginning of 2015 in France and we have a small (but convenient ^^) office here in Nantes . 

But as a matter of fact, we need your support now, because this kind of project is very expensive to build and we really want to keep our creativity and freedom . We don't want to grow too fast , and keep our main ideas about our product "clean" . 

We know that, with your support, we will make this project happen !!!

So even if your "total watches budget " is finished for the year , but that you connect with our ideas, we would clearly appreciate that you share with your friends on Facebook , Instagram , twitter etc... Communication is very important in our world, and even if you propose the best product in the world if no-one knows about it, then it is useless...

More pictures :

Risks and challenges

We have been working and trying to anticipate everything but in this kind of manufacturing products we can face unexpected problems .

We did want to make a perfect product with a lot of small high quality details that implies different suppliers and partners. Manufacturing, assembling , movement settings , are not done at the same place , which is more complicated , but it does add a lot more quality in our opinion.

We did carefully choose them, we have been moving to meet them, see how they work , discuss about the project and we started to build trust . Over the few months we have been waiting for the Prototypes, there was a lot of communication, and everything went fine, even when we decided to change plans of some details at the very last time.

As a matter of fact, we will deliver a perfect product even if we need to wait few more days . Our first idea was to deliver before Christmas, we think it is still possible, but we decided to take a safe margin . It would be a pleasant news if we can make it.

In the end , what is most important to us is communication , and if you are part of our adventure, we will bring you with us in every step , you will know everything , all the time .

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Support

  1. Select this reward

    Pledge €120 or more About $135

    *GATOR STRAP ADDICT* - you connect with our ideas and you want to help ? or you just fell in Love with our Straps ? (vous aimez notre bracelet en alligator et vous voulez nous aider ?)

    You will receive One (1) black carbon matt Genuine alligator strap - made by hand in France - (vous recevez 1 bracelet en véritable Alligator , fabriqué en France )

    choose any lug width from 18mm to 24mm, you also can choose the length to fit perfectly your wrist. (choisissez n'importe quelle taille, le bracelet est fait sur mesure ).

    - FREE SHIPPING in France + 10€ for international Shipping. (expédition gratuite en France)

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    2 backers
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  2. Select this reward

    Pledge €399 or more About $450

    *FIRST MOVER *! - Premium pack -

    You will receive One (1) "K-01"
    choose any color Mint / red lava / yellow

    vous recevez une (1) "K-01" dans la couleur que vous souhaitez : Mint / red lava / yellow.

    + black Nylon Strap (bracelet Nylon Noir)

    - FREE SHIPPING in France and +20€ for international Shipping. (expédition gratuite en France)

    - 3 years warranty included. (3 ans de garantie)

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    Limited 99 backers
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  3. Select this reward

    Pledge €419 or more About $473

    *EARLY BIRDS *! -Premium pack -

    You will receive One (1) "K-01"
    choose any color Mint / red lava / yellow

    vous recevez une (1) "K-01" dans la couleur que vous souhaitez : Mint / red lava / yellow.

    + black Nylon Strap (bracelet Nylon Noir)

    - FREE SHIPPING in France and +20€ for international Shipping. (expédition gratuite en France)

    - 3 years warranty included. (3 ans de garantie)

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    Ships to Anywhere in the world
    Limited 0 backers
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  4. Reward no longer available

    Pledge €499 or more About $563

    *FIRST MOVER *! -Luxury pack-

    You will receive One (1) "K-01"
    choose any color Mint / red lava / yellow

    vous recevez une (1) "K-01" dans la couleur que vous souhaitez : Mint / red lava / yellow.

    + black Nylon Strap (bracelet Nylon Noir)
    + Genuine alligator leather strap -handmade in France ( un bracelet en véritable alligator fait main en France)

    - FREE SHIPPING in France and +20€ for international Shipping. (expédition gratuite en France)

    - 3 years warranty included. (3 ans de garantie)

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    Ships to Anywhere in the world
    Reward no longer available 30 backers
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  5. Select this reward

    Pledge €519 or more About $586

    *EARLY BIRDS *! -Luxury pack-

    You will receive One (1) "K-01"
    choose any color Mint / red lava / yellow

    vous recevez une (1) "K-01" dans la couleur que vous souhaitez : Mint / red lava / yellow.

    + black Nylon Strap (bracelet Nylon Noir)
    + Genuine alligator leather strap -handmade in France ( un bracelet en véritable alligator fait main en France)

    - FREE SHIPPING in France and +20€ for international Shipping. (expédition gratuite en France)

    - 3 years warranty included. (3 ans de garantie)

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    Ships to Anywhere in the world
    Limited 15 backers
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  6. Select this reward

    Pledge €600 or more About $677

    *WATCHMAKER* ! -get inside the adventure-

    You will receive all the rewards of our - LUXURY pack -

    + You will be part of the team , discussing about our Next Watch : the K-02 !! this is the best way to live from the inside, the adventure of making a new watch from scratch !
    You will be part of the whole making process, we will ask you your opinions on the design, materials, you will see in advance the prototypes, we will do skype meetings, and if you are close to our Office you will be more than welcome to say Hi !

    (devenez un membre temporaire de l'équipe ! nous vous ferons vivre l'aventure et la création de notre nouveau modèle la K-02 en vous demandant votre avis sur le design, les matériaux ... Vous aurez la possibilité de voir avant tout le monde les prototypes, et de prendre part au processus de création, si vous etes pret de nos bureaux, passez avec grand plaisir ! )

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  7. Select this reward

    Pledge €770 or more About $869

    *FIRST MOVER *! - Premium pack -

    Get one for you and offer the second one to a friend !! (very limited offer)

    You will receive two (2) "K-01"
    choose any color Mint / red lava / yellow

    vous recevez deux (2) "K-01" dans la couleur que vous souhaitez : Mint / red lava / yellow.

    + 2 black Nylon Strap (bracelet Nylon Noir)

    - FREE SHIPPING in France and +20€ for international Shipping. (expédition gratuite en France)

    - 3 years warranty included. (3 ans de garantie)

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    Ships to Anywhere in the world
    Limited 10 backers
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Funding period

- (31 days)