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The urban breathing mask for health-conscious global citizens
The urban breathing mask for health-conscious global citizens, now available for pre-orders
The urban breathing mask for health-conscious global citizens, now available for pre-orders
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1,386 backers pledged €70,743 to help bring this project to life.

About this project

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An urban breathing mask for the 21st century

€70,743

1,386

Update - Christmas reward

Christmas is coming and that is worth celebrating!

Christmas reward
Christmas reward

What if you could offer an Airinum mask for Christmas, to show to your loved ones that you care about them? We decided to make a new reward with a free printable Christmas gift card instead. This way, if you decide to offer a mask, we will send you a personalized envelope and gift card ready to print so your loved ones will not be empty handed for Christmas.

You can find the Christmas Gift reward on the right-side panel.

We breathe more than 10,000 liters of air every day. 

But air not only keeps us alive - it also transports a variety of particles that can be harmful to our health. Have you ever had an allergic reaction to pollen in the air? Infected yourself during flu season? Do you live in a large city, smelling traffic fumes every day?

Just like food or water, the quality of the air we breathe daily affects our health and well being. In our ever more crowded environment, air quality has constantly decreased.

This is why we created Airinum, built on the vision to create a world where everyone can breathe clean and healthy air. We believe that people who want to breathe healthy, should have a reliable and fashionable way to do so.

Airinum’s Urban Breathing mask lets you breathe healthy in your city.
Airinum’s Urban Breathing mask lets you breathe healthy in your city.

Search for your location on the map to see how bad the air pollution has been on average in the past years (Source WHO).

You know that air pollution is a large health problem, but how can you best protect yourself? We tried and tested every mask we could find and the results were sobering.

Some of the products seemed to stem from an industrial age and were hard to wear and breathe in. The others looked better, but often failed our efficiency tests. If you wear a mask, it needs to protect. 

The Urban Breathing Mask
The Urban Breathing Mask

We went back to the drawing board and redesigned the urban breathing mask from scratch, that is

  • Protective - high-tech filters to keep out pollutants
  • Comfortable - 4 sizes and adjustable features guarantee perfect fit for you
  • Beautiful - with Swedish design that makes you want to wear it
  • Reusable - thanks to quick and easy filter replacement
Urban Breathing Mask Kids Model
Urban Breathing Mask Kids Model

Technology that protects, no matter what

We combined the best technology available to achieve an unrivaled protection of our mask.

The results of our tests speak for themselves: Our mask protects up to 6 times better than other products in the market for civilian use.

Overview of Airinum’s filter technology
Overview of Airinum’s filter technology

Our filters leave only clean air behind. We have partnered up with one of the largest specialized mask producers worldwide to bring a high quality product to market. Our filters comply with the N99 standard and protect with up to 99% efficiency against viruses, bacteria, allergens and smog. Your lungs will thank you later.

Our co-founder Johannes conducting a fit-test in a laboratory at the Royal School of Technology, Stockholm.
Our co-founder Johannes conducting a fit-test in a laboratory at the Royal School of Technology, Stockholm.

Forget that you are wearing a mask

The Airinum mask is designed with comfort in mind. All materials are ultra-breathable and light.

The shape and size of our mask adapt to you. We have worked hard to make our mask fit in your daily life - whether it is commuting on a motorbike, in the subway or meeting with friends.

The mask is great for commuting on the subway, motorbike or just walking in the city.
The mask is great for commuting on the subway, motorbike or just walking in the city.

Designed in Sweden - Crafted for an Urban Lifestyle

Inspired by Swedish nature and minimalism, our masks complement your style and individuality. The designs fit to any metropolitan setting, so you can rest assured to be dressed in style.

Our designer sketching mask patterns.
Our designer sketching mask patterns.

 Quick and Easy Filter Replacement

Using masks for one-time use is not good for you, your wallet or the environment. We therefore decided to make our mask more sustainable.

Designed in Sweden, Inspired by Scandinavia.
Designed in Sweden, Inspired by Scandinavia.

The filter of our mask can be replaced and lasts, depending on the air quality, around 1 month. The rest of the mask can be washed and used for years.

Changeable filter (from the inside)
Changeable filter (from the inside)

When you choose a mask as a reward you will be able to choose from 12 stylish designs. We combined expressive colors with beautiful patterns for men, women and children.

Airinum's Urban Breathing mask with flower pattern.
Airinum's Urban Breathing mask with flower pattern.

A mask needs to fit well to be reliable. We have created five sizes that fit all types of faces, both adults and children.

Stretch Goal: New Kids' Size

We have also now introduced a new kids' size as a stretch goal. If our campaign reaches 40,000 Euro we will also offer the size XS for children between 4-8 years old.

When our campaign is over in the end of December, we will send out a survey to you where you can choose from any design or size. If you bought more than one mask, you can also choose different sizes and designs for each of those.

To make our mask even more comfortable and easy to fit, we equipped it with a flexible stretch binding, adjustable ear loops and an attachable head strap.

Attention to details - the ear loops are adjustable for optimal comfort and fit.
Attention to details - the ear loops are adjustable for optimal comfort and fit.
Meet the team, from left Johannes Herrmann, Alexander Hjertström, Mehdi Rejraji and Fredrik Kempe.
Meet the team, from left Johannes Herrmann, Alexander Hjertström, Mehdi Rejraji and Fredrik Kempe.

We are a passionate team that values high-quality and well-designed products. With our strong network of partners in Sweden and around the world we want to provide the best information on and protection against air pollution.

We would like to thank our families and friends that have supported us on our journey from the start and have made this Kickstarter possible. A special thanks goes out to Max Larsson, Ali Quraishi and their colleagues at Husky Motion (http://huskymotion.com/) that created the stunning movie and pictures on this page. We would also like to thank graphic designer Daniel Coby Whitmore, and product designer Mattias Wiklund.

We founded Airinum with the idea in mind to create a worldwide community that cares about their health and the quality of air on our planet. We believe that Kickstarter is an ideal platform to create and grow this community. 

Join us now on our journey. We are looking forward to your feedback, suggestions and support. Spread our message and become a part in the revolution for cleaner air worldwide.

Please note that shipping to certain countries worldwide might be delayed or cancelled. If we have to cancel a delivery, we will refund the the full reward price to the backer. We work hard together with our logistics partner to provide deliveries in as many countries worldwide as possible. 

There may be additional duties, fees or taxes raised by authorities in your country that you might need to take care of yourself when receiving the shipment.

Risks and challenges

We take the potential risks of manufacturing a health product with technological components very seriously. Therefore we have teamed up with premium suppliers and partners who we trust.

We have come far in our development and our final product is now ready. The upcoming challenges are mainly related to manufacturing the products in time to ship them to our backers. We are fortunate to have a strong support from mentors and partners of the accelerator program that we are part of here in Sweden. We are confident to deliver a high-quality product that meets the high expectations of our backers worldwide.

We are excited to start this revolution for cleaner and healthier air together with you!

Thank you,

The Airinum Team

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Support this project

  1. Select this reward

    Pledge €5 or more About $5

    SUPPORT AIRINUM'S VISION

    You don’t currently need protection but want to support our vision to create a world where everyone can breathe clean and healthy air? Choose this reward and join our exclusive member’s club to be kept up to date on Airinum, worldwide air quality and more.

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    46 backers
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  2. Reward no longer available

    Pledge €25 or more About $27

    EARLY BIRD - AIRINUM BREATHING MASK

    You receive the revolutionary urban breathing mask with unrivaled protection from Airinum before it hits the shelves officially.

    Included are:
    - Airinum Urban Breathing Mask
    - Travel Pocket
    - Head Strap
    - 2 Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 49€

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  3. Select this reward

    Pledge €35 or more About $37

    KICKSTARTER OFFER - AIRINUM BREATHING MASK

    You receive the revolutionary urban breathing mask with unrivaled protection from Airinum before it hits the shelves officially.

    Included are:
    - Airinum Urban Breathing Mask
    - Travel Pocket
    - Head Strap
    - 2 Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 49€

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    Ships to Anywhere in the world
    547 backers
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  4. Select this reward

    Pledge €35 or more About $37

    CHRISTMAS GIFT - AIRINUM BREATHING MASK

    Want to offer an Airinum mask for someone you care about for Christmas? As soon as you would pledge, we would send you a printable envelope and card ready to be offered!
    The card entitles to the revolutionary urban breathing mask with unrivaled protection from Airinum before it hits the shelves officially.

    The gift entitles to:
    - Airinum Urban Breathing Mask
    - Travel Pocket
    - Head Strap
    - 2 Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE ON FEBRUARY

    Planned retail price: 49€

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    Ships to Anywhere in the world
    Limited 34 backers
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  5. Reward no longer available

    Pledge €50 or more About $53

    PARTNER PACK - KICKSTARTER OFFER

    You want to breathe healthy together with your friend or partner? Choose this reward and receive 2 Airinum masks with filters and accessories.

    Included are:
    - 2x Airinum Urban Breathing Mask
    - 2x Travel Pocket
    - 2x Head Strap
    - 4x Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 98€

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    Ships to Anywhere in the world
    Reward no longer available 150 backers
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  6. Select this reward

    Pledge €60 or more About $64

    PARTNER PACK

    You want to breathe healthy together with your friend or partner? Choose this reward and receive 2 Airinum masks with filters and accessories.

    Included are:
    - 2x Airinum Urban Breathing Mask
    - 2x Travel Pocket
    - 2x Head Strap
    - 4x Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 98€

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    Ships to Anywhere in the world
    270 backers
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  7. Select this reward

    Pledge €85 or more About $91

    BREATHE HEALTHY FOR A WHOLE YEAR

    Receive an Airinum Urban Breathing mask with 12 replaceable filters to breathe healthy the entire year!

    Included are:

    - Airinum Urban Breathing Mask
    - Travel Pocket
    - Head Strap
    - 12 Filters
    - Design and Size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: €105

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    Ships to Anywhere in the world
    53 backers
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  8. Reward no longer available

    Pledge €95 or more About $101

    URBAN VALUE SET - EARLY BIRD

    You want your family or friends to breathe healthy too? Or you like to wear different designs? Choose this reward and receive 4 Airinum masks with filters and accessories.

    Included are:
    - 4x Airinum Urban Breathing Mask
    - 4x Travel Pocket
    - 4x Head Strap
    - 8x Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 235€

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    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  9. Select this reward

    Pledge €105 or more About $112

    URBAN VALUE SET - KICKSTARTER OFFER

    You want your family or friends to breathe healthy too? Or you like to wear different designs? Choose this reward and receive 4 Airinum masks with filters and accessories.

    Included are:
    - 4x Airinum Urban Breathing Mask
    - 4x Travel Pocket
    - 4x Head Strap
    - 8x Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 235€

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    Estimated delivery
    Ships to Anywhere in the world
    75 backers
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  10. Select this reward

    Pledge €150 or more About $160

    SUPER URBAN VALUE SET - KICKSTARTER OFFER

    You want your family or friends to breathe healthy too? Or you like to wear different designs? Choose this reward and receive 6 Airinum masks with filters and accessories.

    Included are:
    - 6x Airinum Urban Breathing Mask
    - 6x Travel Pocket
    - 6x Head Strap
    - 12x Filters
    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

    Planned retail price: 320€

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    Ships to Anywhere in the world
    35 backers
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  11. Select this reward

    Pledge €195 or more About $208

    HAVE IT YOUR WAY

    You will receive a customized and unique mask! Choose from a wide variety of patterns and colors to create your personal mask style.

    Included are:
    - Airinum Urban Breathing Mask
    
- Travel Pocket
    - Head Strap
    
- 2 Filters 

    - Customized and personal design
    - FREE SHIPPING WORLDWIDE

    Planned retail price: Priceless!

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    Ships to Anywhere in the world
    Limited 7 backers
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  12. Select this reward

    Pledge €5,000 or more About $5,324

    COMMUNITY PACK

    You want to bring the Airinum mask to your company, school or city? Receive 250 urban breathing masks for an early distributor offer. Shipping and handling will be directly arranged with Airinum.

    Included are:
    - 250x Airinum Urban Breathing Mask
    
- 250x Travel Pocket
    - 250x Head Strap
    
- 500x Filters 

    - Design and size free of choice
    - FREE SHIPPING WORLDWIDE

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    Ships to Anywhere in the world
    0 backers
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Funding period

- (34 days)