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Mobile Game for Active Children Read more

Manchester, UK Games
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Funding Unsuccessful

This project's funding goal was not reached on on .

Mobile Game for Active Children

Manchester, UK Games
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About this project

Click on the photo to play video in YouTube
Click on the photo to play video in YouTube

We need your help to kickstart our project. We want to fuse mobile technology and gameplay into all types of health and lifestyle applications to enable children and families to adopt healthy habits while they are still forming those habits at an early stage.

Recent health statistics show that one out of three children in the UK are over-weight or obese by the end of primary/elementary school. The scenario is similar in the US and other parts of Europe.

We are developing a new mobile game that nudges children aged 6 to 10 into action by providing fun activities and collectable rewards that are linked to their outdoor and indoor physical activity.

Key elements of the game are energy points which are earned by walking outdoors, achievements (e.g., weekly walking targets), play levels (e.g., unlocking new buildings and rooms), and cute collectable characters: Ed and his egg friends. 

In addition, an "egg and spoon" challenge is played indoors and uses augmented reality and digital compass, and chidlren can post and tag photos of their EDEGGS in facebook.

When we hit our milestone pledge, we will complete the development of the game with 8 cool buildings and 32 EDEGGS characters to unlock and collect: Ed, Em, Uncle Brian, Stu, Rexy, Steggy, Trixie, Lava, Vik, Julius, Pedro, Louis, Bobby, Fitz, Pat, Sam, Roger, Birdie, Rod, Zeggy, Bone, Boo, Cleo, Draco, Frankie, Willow, Eclipse, Bernie, Ozzy, Lizzie, and Cassie.

in return for your support, we are offering a few rewards; please check the right hand sidebar. Here is an example of our T-shirt:

We will be releasing further updates of additional stretch goals depending on how the campaign progresses.

Click on the photo to play video in YouTube
Click on the photo to play video in YouTube

AIDA Technology is a new breed of technology start-up promoting preventative health and wellness.

Angel Salazar, CEO. Thirteen years' experience as a Dad, with a day job as senior lecturer in digital business at the Manchester Metropolitan University, UK.  

Rod Lee, Creative Product Manager. Played his first video game on the Super Nintendo. Currently completing masters in digital business management at MMU.

Andrea Howarth-Salazar, Marketing Communications. Mum to Danny and Toby, our Westie, and still in shock after 17 years of marriage to Angel. Day job as curriculum leader for English in a high school and part time novelist. Her first novel is "Splintered".

*Link to article on child obesity in the Guardian: http://www.guardian.co.uk/society/2012/dec/12/primary-school-children-obesity-weight

UPDATE 12th July 2013

Over 500 children visiting our stand at Digital Summer Camp this morning. Still half day to go. Even older kids love it!

Some quotes from the day:

"I wana play now", "Wicked, "That's really good", "So cool".


Necesitamos tu ayuda para activar nuestro proyecto. Queremos fusionar la tecnología celular y el juego en todo tipo de aplicaciones de salud para que niños y sus familias adoptn hábitos saludables, mientras ellos están formando estos hábitos en edad temprana.


Las estadísticas de salud muestran que uno de cada tresniños en el Reino Unido tienen sobrepeso u obesidad al terminar escuela primaria La situación es similar en EE.UU. y en otras paises de Europa. 

Estamos desarrollando un nuevo juego celular que incita a niños de 6 a 10 años a tomar acción, ofreciendo actividades divertidas y recompensas que están vinculados a su actividad física al aire libre y en casa.


Los elementos basicos del juego son creditos de energía que sonobtenidos al caminar al aire libre, los metas (por ejemplo, metas por semana), los niveles de juego (por ejemplo, el desbloqueo de nuevos edificios), y personajes coleccionables: Ed y sus amigos huevito.


Además, un desafío del "huevo y la cuchara" se juega en casausando realidad aumentada y brújula digital. Niños pueden publicar y etiquetar (tag) fotos de sus EDEGGS en facebook. 


Cuando alcanzemos nuestra meta de financiamiento, completaremos el desarrollo del juego con 8 edificios y 32 EDEGGS:

Ed, Em, el tío Brian, Stu, Rexy, Steggy, Trixie, Lava, Vik, Julius, Pedro , Louis, Bobby, Fitz, Pat, Sam, Roger, Birdie, Rod, Zeggy, Bone, Boo, Cleo, Draco, Frankie, Willow, Eclipse, Bernie, Ozzy,Lizzie, y Cassie.

A cambio de su apoyo, estamos ofreciendo recompensas. Por favor, lea la parte lateral a su derecha. Ejemplo de nuestra camiseta en la parte superior.


AIDA Technology es una empresa de nueva generación dedicada a lapromoción de la salud preventiva y el bienestar de niños y sus familias usando tecnología celular.

Dr Ángel Salazar, Director General. Con trece años de experiencia como padre. Profesor en negocios digitales en la Universidad Metropolitana de Manchester (MMU), Reino Unido.

Rod Lee, Gerente Creativo. Jugó su primer videojuego en la consola Super Nintendo. Actualmente cursando una maestría en administración de negocios digitales en MMU. 

Andrea Howarth-Salazar, Comunicación y Mercadeo. Mamá de Danny y Toby, nuestro Westie, y todavía en estado de shock después de 17 años de matrimonio con Ángel. Co-dirige el departamento de Inglés en una escuela secundaria. Es tambien escritora. Su primera novela en Inglés es "Splintered". 


Risks and challenges

Making mobile games requires a diverse set of skills, from character and story development, cross-platform app programming, visual artwork and animation, sound effects, and the ability to put all these elements together. Out team's expertise covers all these. In addition, we are developing partnerships with parental and youth groups, and health and educational organisations, who will help us promote the game.

El desarrollo de juegos celulares requiere de un conjunto de habilidades, desde desarrollo de carácteres e historietas, la programación de aplicaciones para varias plataformas, arte grafico y animación, efectos de sonido y la capacidad de harmonizar todos estos elementos. Nuestro equipo tiene experiencia en todos estos aspectos. Además, estamos desarrollando alianzas con asociaciones de jóvenes y organizaciones educativas, quienes nos ayudarán a promover el juego y por ende la salud preventiva.

Learn about accountability on Kickstarter

FAQ

  • We have completed the first android (apk.) built and tested the distance/energy tracking and augmented reality functionality (egg-and-spoon challenge). We are working with schools to ensure that the gameplay and interface promote the right level of engagement and progression. We need the help of you kickstarters to cover the costs of 2D and 3D digital art for the remaining levels and characters, and also marketing. We would be announcing our stretch goals when we reach the original pledge; this means even more functionality, levels and characters.

    Last updated:

Rewards

  • You selected
    £1 reward

    4 backers Limited (996 left of 1000)

    DOWNLOAD OUR APP UNDER RETAIL PRICE. Your child will be one of the first to be able to download the game when it is launched.

    You will receive download instructions when our app is about to be released.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £15 reward

    2 backers

    FRISBEE
    Play with our frisbee while you are strolling outdoors with your children collecting energy points to unlock more amazing EDEGGS.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £25 reward

    0 backers

    T-SHIRT

    Wear our T-shirt while you are outdoors with your children. Choose from adult sizes S/M/L/XL, and colours white, black, blue and red.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £50 reward

    0 backers

    SET OF SIX EGG CUPS WITH ASSORTED ED EGG DESIGNS. Made of ceramic, have a fun family breakfast. Postage included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £75 reward

    0 backers Limited (250 left of 250)

    SET OF SIX 3D PRINTED LIMITED EDITION ED EGGS PLUS STAND.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £300 reward

    0 backers Limited (100 left of 100)

    LIMITED EDITION OF 24 3D PRINTED EDEGGS, AND BOOKLET WITH CHARACTER STORIES AND STICKERS

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £500 reward

    0 backers Limited (50 left of 50)

    PERSONALIZED 3D EDEGG WITH GLASS DISPLAY DOME - BECOME AN EDEGG!!!
    WE WILL LIAISE WITH YOU TO CREATE THESE EXCLUSIVE CHARACTERS TO DISPLAY IN YOUR HOME.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    £1,500 reward

    0 backers Limited (4 left of 4)

    PERSONALISED DIGITAL EGG IN THE ACTUAL GAME – YOU WILL BECOME A FAMOUS EDEGG!!!

    WE WILL LIAISE WITH YOU TO CREATE THESE EXCLUSIVE CHARACTERS FOR THE APP.

    Estimated delivery:

Funding period

- (33 days)