A Growing Passion is a television and on-line show that explores all the ways San Diego and San Diegans "grow.” Gardening, horticulture, and agriculture are our entree for engaging with nature, with neighbors, and with the San Diego community as a whole.
As we tour San Diego County, we visit people and projects that protect our health, feed our community, and preserve our natural resources.
In our first season, we travel San Diego as we tell stories about:
A mushroom farm that recycles horse bedding from the county fairgrounds to make compost for growing mushrooms. After its used to grow mushrooms, the compost is available for free to home gardeners.
A native plant nursery whose plants beautify our gardens and restore endangered habitats throughout Southern California.
Cut flower farmers whose exotic blooms decorate our homes, and homes across the country.
Home gardeners and garden designers who lead the way in creating beautiful, low water, gardens that are sustainable in our arid Mediterranean climate.
In-home graywater systems that irrigate fruit trees with the water coming out of clothes washers.
Vegetable seedling growers whose tiny starts feed us with fantastic produce year-round.
And much, much more.
Throughout every segment, A Growing Passion emphasizes sustainability, food justice, social equity, economic development, and the value and management of our natural habitats.
San Diego is an amazing place with amazing stories that touch each of us. All of us at A Growing Passion invite YOU to be part of this story.
A Growing Passion is a production of AGP, LLC, a garden media company whose mission is to inspire, guide, and inform individuals about gardening and outdoor living with an emphasis on physical, emotional, environmental, community, and spiritual benefits. Our mission is accomplished with a mix of traditional media and new media including television and social media.
Well-known San Diego garden expert and garden journalist Nan Sterman, who is also KPBS’s “Garden Guru,” hosts each episode of A Growing Passion. Nan’s passion for sustainable gardening in our dry, Mediterranean climate sets the tone as she leads us through the rich and varied ways that San Diegans grow. Nan’s insider status gains us access to people, places and activities that are seldom seen. She shares what’s trending, who’s tending, and how people across the county strive to improve the quality of life for all San Diegans, through growing.
Your donation helps us bring you the stories we fall in love with. Whether you watch us on TV in San Diego or on the web from anywhere else in the world, connecting to us keeps you up-to-date on our production, Nan Sterman's public appearance schedule, and all the cool things happening in the growing world. Its more than just your financial support...we invite you to become part of our "growing" family!
Risks and challenges
Our risk of failure has been greatly minimized thanks to the guarantee of a prime spot on KPBS television in San Diego where our episodes will air for up to four years, plus posted on line at www.kpbs.org, as well as on our website, www.AGrowingPassion.com and on the PBS national website. Our potential viewership is more than 1 million people per month! And we have a great concept...a lifestyle program that explores San Diego County’s agriculture, horticulture, gardens, health and wellness, food supply, economic security, and even the way we regard our natural habitats as expression of this growing earth-friendly movement.
Having said all this, no project is without risks. Lack of money is the biggest one. Without your support of this campaign, we run the risk of not having adequate resources to tell the stories and visit with the people who are located far and near and who make growing in San Diego so interesting.
Campaigns like this often succeed or fail based on how much viral sharing takes place in our community of followers. The challenge is to make sure our message is seen by enough people who like what they see and who pledge their hard earned money to help it succeed. You, our audience, are an integral part of our success.
Nan (the host and content expert), Marianne (the producer), and Michael (the cameraman) have been working together for a decade. Previous episodes of A Growing Passion created in 2006 and 2010 validated our ideas and our approach. These shows earned an Emmy Award for the quality of the presentation and a Garden Writer's Award for the quality of their content.
We know how to make great shows!
Explore San Diego on KPBS
Explore San Diego is an initiative of KPBS to expand local television programming with two series about San Diego County. KPBS’ intent is to provide their audience with local, engaging, and unique programming that embodies the ‘Explorer Spirit.”
A Growing Passion is delighted to fulfill the mission of Explore San Diego. A Growing Passion explores all the ways that San Diego “grows;” from San Diego’s native habitats to our community gardens, nurseries to food banks, upstart wineries to water-efficient gardens. Each episode incorporates underlying themes such as sustainability, food justice, social equity, and economic development. We visit every corner of the county, taking viewers places they may not even know exist.
Just as it takes a community to grow, it takes a community to fund the celebration of growing in San Diego with A Growing Passion.
A Growing Passion – Concept
San Diego is a grower’s paradise. The National Weather Service calls our Mediterranean climate “the most nearly perfect” climate in America, ideal for growing just about any kind of plant, native, edible, and exotic. We produce more types of plants, more crops, and have more farms than any other county in the country. Our home and community gardeners grow even more.
San Diegans increasingly strive to make socially, environmentally, and economically responsible life choices. From earth-friendly and water wise gardens to organic foods and habitat restoration, we demand options that protect our health, feed our communities, and protect our natural resources.
A Growing Passion connects to audiences who care about the quantity and quality of their food sources, and about the sustainability of our outdoor environment. We use gardening, horticulture, and agriculture as an entrée to encourage engagement with the nature, with neighbors, and with the community as a whole. We emphasize sustainability, food justice, social equity, economic development, and the value and management of our natural habitats.
Proposed Episodes of A Growing Passion
Grapes - Trace the history of grapes and winemaking in San Diego and visit backyard vineyards and wineries and grape growers throughout the county.
Healing In the Garden - Military veterans, the chronically ill, Children's Hospital, the developmentally challenged, senior citizens...they all benefit from garden interactions.
Learning to Grow Your Own - Food justice can take many forms, preserving culture, addressing the obesity epidemic, bringing fresh food to hungry neighborhoods and forging community relationships.
The Food Supply - You'd be amazed at the variety of places our food comes from. From community gardens to food coops, local farms, and restaurants who give their extra food to the hungry.
Water - We can't live without it, so how do you grow a garden in a desert? We'll focus on low water plants and landscapes, irrigation products, and how San Diego is leading the nation in sustainable and low water environments.
Growing and Recycling - Recycling is a vital activity for the gardener. But some recycling actually provides a great opportunity for growing! We'll see how mushrooms are grown, how mulch is made, and dig in to the secret life of worms.
The Business of Growing - Agriculture is the second largest economy in San Diego County. We'll visit the growing leaders, cut flowers, succulents, wholesalers of ornamental plants, and visit the innovators who keep up coming back to the nursery time and again.
Sharing Extras and Making Extra to Share - Food banks provide an important service. We'll look some not so well known suppliers, including harvesting after the harvest, planting a row for the hungry, and commercial growers who do their part.
New Farming - The urban farming movement has a stronghold in San Diego. We'll meet individuals, co-ops, and colleges who are feeding into the growing demand.Learn about accountability on Kickstarter
- (40 days)