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Oh no, the Krauts have discovered mindfulness. A good plan combines a diary and planner with a radical approach to mindfulness.
790 backers pledged €26,492 to help bring this project to life.
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€26,492

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A Good Plan combines German efficiency with a radical approach to mindfulness – or, as we call it in German: Achtsamkeit. It’s the mindfulness diary and personal development book that helps you get your act together without asking you to exploit yourself.

The weekly overview. Click image to see more previews
The weekly overview. Click image to see more previews

Our original German book overfunded by a massive 1,268% and sold 12,000 instead of the planned 600 copies. We received a lot of emails from our users telling us the book had helped them change their lives.
A good plan is a pragmatic introduction to a more mindful life. Free from cheesy motivational quotes and full of tips for a more balanced life, this book is for people who want to get shit done.

If you don't end up using it, A Good Plan still makes a great addition to your Instagram pictures. And it makes people think you've got your shit together, too.
If you don't end up using it, A Good Plan still makes a great addition to your Instagram pictures. And it makes people think you've got your shit together, too.
  • 250 pages
  • Translated into proper English
  • Diary for 2017
  • Over 30 life-planning techniques
  • 52 tips for more efficiency and less stress
  • 52 cheese-free proverbs (including wisdom from German rap songs)
  • Mindfulness monitor for each day
  • 48 pages for monthly reflections
  • 10 articles from a range of experts
  • Extra pages for notes
  • Lists for gifts to buy, books to read and films to watch
  • Overview of 2017 and 2018
  • Available in three colours: grey, black and antique pink
  • Free shipping in the EU (guaranteed delivery before Christmas)
  • Shipping to the US and Canada available (uninsured; delivery January 2017)
  • Made in Germany

If you feel like flipping through the German version, you can do so here.

Some impressions from the German edition
Some impressions from the German edition

The book starts with a stock take. At what juncture of your life are you right now? Where do you want to go? And most importantly, what makes you happy?

The diary for 2017 not only provides space to write down your appointments, tasks and notes. Each day also comes with a mindfulness monitor that helps you catch stress patterns before they get out of hand.

At the end of the month you get the opportunity to pause and reflect. What have you done this month? What could have been better? Did you listen to your own needs?

The fourth and final section of the book features a wide range of guest authors who share their own knowledge and experiences on how to lead a more mindful life.

The book's materials are so good we might have out-German-ed ourselves! A good plan is made from high-quality components that are built to last the whole year. It's clothbound, with 250 high-quality paper pages, gold foil stamping and two ribbon bookmarks. Handmade in our Berlin artisan printing press.
Guaranteed shipping for Christmas with free delivery in the EU!

Don’t worry, everything is translated into English
Don’t worry, everything is translated into English
Aww, don't we look all chuffed and happy.
Aww, don't we look all chuffed and happy.

We're Milena and Jan. First of all, let's make this clear: we're no experts or mindfulness gurus. But when we each started our own businesses, we both struggled to keep our work-life balance in check and increasingly worked late nights and weekends. So we began looking after each other and looked for tools and techniques to take back control. The result was A good plan. Our new approach to mindfulness was so radical that even Sir Richard Branson himself quoted us alongside with Henry Ford and Warren Buffet.

It's a book.
It's a book.

Whether or not you support A Good Plan is up to you. And if you do, it's something you do for yourself. Not for anyone else. Not for us. Because screw everyone else. This is your life.

Printed with Pantone spot colours
Printed with Pantone spot colours
Handbound in Berlin
Handbound in Berlin
From our artisan printing press directly to your doorstep
From our artisan printing press directly to your doorstep

Risks and challenges

Between the two of us we've run a lot of crowdfunding campaigns. We kickstarted both our first companies through crowdfunding. The original German version of A good plan was crowdfunded. And we crowdfunded two further books this year. Along the way we've made plenty mistakes.

When we launched A good plan in German last year, one of those mistakes was to pack and post everything ourselves. Not only did that result in a lot of work and hassle (not very achtsam!), but along the way Milena also accidentally sent her own A good plan off to a customer. And despite various efforts, she never saw it again.

So this year, posting and packaging will be taken care of by a local logistics provider. They will pack and send all items on our behalf in less than half the time it took us.

Another risk is that the book won’t arrive in time for Christmas. We’ll prevent that by going into print as soon as the we reach the funding goal, so that the book is ready to send off right when the campaign ends.

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  1. Select this reward

    Pledge €10 or more About US$ 12

    An electronic Good Plan (e-book pdf)

    Hey all you people outside of the EU, US and Canada, we’ve got good news for you:
    you can now now get A Good Plan as an e-book (PDF). This way you can get around the limited delivery destinations-conundrum and have a mindful head start to 2017.

    Delivery date: we'll make the e-book available via a backer-only update here on Kickstarter as soon as the campaign has ended (also available to all other pledgers).

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    109 backers

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  2. Reward no longer available

    Pledge €27 or more About US$ 30

    1x A good plan

    Whoa, look at you being a responsible adult, ordering your diary before the new year has even started. You're really on it. You deserve a virtual fist bump. There, have a virtual fist bump. Also, thanks for supporting us - there wouldn't be any Krautfunding if it wasn't for the funding. There would only be Kraut. And that'd be a bit sad, wouldn't it?

    A good plan specifications:
    250 pages, clothbound, gold foil stamping, two ribbon bookmarks.

    We'll send you an email at the end of the campaign asking you for your address and the colour you'd like to order.

    Guaranteed delivery for Christmas (EU).

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    Ships to Only certain countries
    Reward no longer available 500 backers

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  3. Reward no longer available

    Pledge €27 or more About US$ 30

    1x Ein guter Plan

    If you want to know where A good plan came from, this is it. The proper original in German, delivered straight from our office in Berlin. It comes with all the magic of having been the most crowdfunded book in Europe in 2016. This is the new version for 2017, of course. So magic that we might even have heard stories about people wanting to quit their jobs and travel to India after reading this (*cough* Jan's mom *cough*).

    Like A good plan, Ein guter Plan is clothbound, has gold foil stamping, two ribbon bookmarks and is 250 pages long. The only difference is that it comes with lots of German words. So make sure you speak German, otherwise you've just ordered yourself 250 pages of gobbledygook.

    Guaranteed delivery for Christmas (EU).

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    Ships to Only certain countries
    Reward no longer available 64 backers

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  4. Reward no longer available

    Pledge €75 or more About US$ 83

    3x A good plan

    Not only are you being a responsible adult by ordering your diary before the new year has even started. No. You're also ordering your Christmas presents early. Man, you're really on it. You deserve a virtual fist bump. There, have a virtual fist bump. Actually, are you sure you even need A good plan? Seems like you're pretty organised already. Damn it, maybe we shouldn't have said that.
    But in all honesty, thanks for supporting us - there wouldn't be any Krautfunding if it wasn't for the funding. There'd only be Kraut. And that'd be a bit sad, wouldn't it?

    A good plan specifications:
    250 pages, clothbound, gold foil stamping, two ribbon bookmarks.

    We'll send you an email at the end of the campaign asking you for your address and the colour(s) you'd like to order.

    Guaranteed delivery for Christmas (EU).

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 100 backers

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    It's a way to bring creative projects to life.

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  5. Reward no longer available

    Pledge €240 or more About US$ 266

    10x A good plan

    A good plan for you, your best friend, your parents, your pet hamster, your employees. Wow, you're generous, aren't you? Or maybe just very efficient when it comes to Christmas presents – wait, are you German? Sure you don't want to order the German A good plan instead?
    But seriously, thanks for supporting us and helping us make A good plan reality.

    A good plan specifications:
    250 pages, clothbound, gold foil stamping, two ribbon bookmarks.

    We'll send you an email at the end of the campaign asking you for your address and the colour(s) you'd like to order.

    Guaranteed delivery for Christmas (EU).

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 2 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)