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$11,335 pledged of $75,000 goal
backers
By Jonas Roeser
$11,335 pledged of $75,000 goal
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About this project

Summary

Agent Review will offer non-biased guidance for consumers looking for core insurance products on the Internet, resulting in an opportunity for agents to increase their visibility and credibility. For the first time consumers will have a dedicated resource to find agents whose credentials have been independently verified. Consumers will then be given the option of rating their agent experience to help others make informed decisions.

Leveling The Playing Field For Agents In the Online World of Insurance

FACT: Consumers Are Using The Web In Greater Numbers: 80% of consumers looking for insurance now start their search online. The experience however is often frustrating. Typing the words “Information about life insurance” generates a mind-numbing amount of results that are dominated by direct to consumer sites, biased opinions posted by people in the industry and conflicting critiques by any number of self-described experts. 

FACT: Consumers Trust Peer Reviews: A 2013 study by Bright Local a major Search Engine Optimization (SEO) firm found that 79% of consumers take into consideration reviews and credentials when making a decision to buy from a company or individual. However credibility is a major concern. Authenticity is a key factor in whether or not consumers trust the company or individual.

Agent Challenges

 Agents have limited visibility given that search engines are optimized for consumer direct sites. Even if consumers can find them agents have no resource to independently verify their credentials, which is exactly what consumers are looking for.

Agent Review Is The Solution

Agent Review reduces the time-consuming and frustrating experience of online insurance to 3 steps:

1. Education: Agent Review drives consumers to its platform by offering unbiased, one-stop shopping for core insurance products. Agent Review strongly suggests that given the complexities of insurance consumers are best served by working with an agent

2. Search: Consumers search for agents whose credentials and reviews have been independently verified

3. Assessment: Consumers are then encouraged to review their experience with others helping them make an informed decision.

Agent Benefits

Visibility: Agent Review will initiate a comprehensive marketing campaign to drive consumers to its platform

Advocacy: Agent Review believes agents matter and conveys that message to consumers

• Credibility: Agents have the option of having their credentials verified by a independent credible organization.

Agent Profile Page Image
Agent Profile Page Image
Agent Profile Images
Agent Profile Images
Founding 500: Limited To The First 500 Verified Agents
Founding 500: Limited To The First 500 Verified Agents
Trailblazer: Limited To The First 2000 "Basic" Memberships
Trailblazer: Limited To The First 2000 "Basic" Memberships
Agent Review Verified Agent Logo
Agent Review Verified Agent Logo

Risks and challenges

Agent Review is an established business. The dollars raised on Kickstarter will be used to launch our national agent and consumer media campaign.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Your contribution shows commitment to your profession and innovation in the insurance industry.

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    7 backers
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  2. Select this reward

    Pledge $50 or more About $50

    TRAILBLAZER:
    Includes first year "Basic" subscription ($25.00 value),Trail Blazer lapel pin, recognition on Agent Review internal portal and special recognition at insurance conferences that Agent Review attends.

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    Ships to Only United States
    Limited 35 backers
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  3. Select this reward

    Pledge $350 or more About $350

    FOUNDING VERIFIED AGENT: Includes your first year subscription ($275.00 value), recognition as a Founding Verified Agent on agent portal and in a national press release. Founding Verified Agent “500” graphic placed on your profile and a "Founding 500" lapel pin. Special recognition at insurance conferences Agent Review attends. Use of “EndorseMeNow” smart app ®, which captures client testimonials at point of sale and automatically posts to your profile. (Launches mid 2015)

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    Estimated delivery
    Ships to Only United States
    Limited 25 backers
    $
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    It's a way to bring creative projects to life.

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Funding period

- (60 days)