Project image
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€19,884
pledged of €70,000pledged of €70,000 goal
119
backers
Funding Canceled
Funding for this project was canceled by the project creator on Mar 30 2016
€19,884
pledged of €70,000pledged of €70,000 goal
119
backers
Funding Canceled
Funding for this project was canceled by the project creator on Mar 30 2016

About

The struggle to find athletic fit apparel

As an athlete, have you ever felt neglected by fashion? We, Marco, Dina and Axel, your fellow sportsmen, know the feeling — over the years we realized that established apparel brands just don’t take care of athletes. There’s a real dearth of athletic-tailored cuts and advanced functionality out there. 

Our Vision

Founded in 2015 by three ambitious friends from Munich, Germany, with a shared affinity for sports and fashion, Aesparel aims to redefine stylish business and casual apparel for athletes.

The Founders

Say hello to your fellow sportsmen  - the founding team of Aesparel: Marco Hantel (Fahsion designer and road biker), Dina Stöcker (Marketing Expert and personal trainer/Yoga teacher) and Axel Brunn (Management consultant and Powerbuilder)

To find out more about us three founders, check out these 3 short videos of Axel,  Marco and Dina as well as our homepage.

 Our Goals

Our Products

Our Products in action

We know it's hard to form an opinion on products that you can't physically touch and try out. Writing long boring texts about it won't help much. Thats why we decided to better just show you what our outfits look like on different real-life athletes. We'll keep adding new videos here throughout the campaign - so make sure to check back regulary!

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To give you even mor guidance, we have developed a LOOKBOOK including Testimonials, background information and a lot of detail shots of our outfits. Just download it and flip through!

Innovative Features

Athletes are ambitious — so are we. Being just another clothing brand was never an option for us. We strive to be apparel industry game changers, creating sustainable customer value through a holistic approach towards innovation. Our products embody the vision and values of Aesparel and have one single purpose: to improve your everyday life by supporting your inner athlete with several well-thought-out features.

Sizing and Measurement Innovation

A perfect body deserves to be dressed well, but unfortunately, conventional sizing models don’t meet most athletes’ needs. Rather than make our customers fit into yet another rigid size table, we’ve re-worked the whole sizing system from scratch. 

Shirt and Blouse sizing:

Our system allows you to indepently select your waist and chest sizes for all our shirts and blouses. New chest workout made you go full beast-mode? No problem — just keep your smaller waist size and select the suitable, larger size that fits your new build.

 Jeans Sizing:

Conventional denim just isn’t designed for athletes’ trained legs and narrow waists. But with our unique athletic-fit denim, separately developed for male and female physiques, you’ll never be tempted to skip leg day again.

How to Measure: 

You will be asked to give details on your size AT THE END OF THE CAMPAIGN. If you want to find out which size you are, just hop over to the FAQ-Section below and get all the info you need!

Our Perks:

We’re ready to rock

After almost a year of intense research and development, we have finished our prototyping and size-scaling, attaining the high standards we set for all our products. Working together with professional industry partners, we have also set up a complete supply chain to ensure fast, high-quality fabrication that meets high social and ecological standards.To find out more about our approach towards a sustainable supply chain and sustainability labels of our products, check out the FAQs!

We need your help!

However, our project can only succeed with the support of all you sports devotees out there. Join the Aesparel Team and help us blow past the first initial production run, in order to bring the vision of perfectly-fitting, functional, smart casual apparel for athletes to life.

Spread the word

                           

Risks and challenges

We have taken greatest care to anticipate and eliminate all potential risk factors throughout the complete procution process. Yet, murphy's law applies to us, too! Unforseen challenges such as production capacity bottle necks or supplier insolvencies can occoure (even though it is extremely unlikely to happen) and are out of our action space. In this case, we have second sourcing strategies and potential alternative production partners at hand that will guarantee that we will still be able to deliver our products in the superiour quality and functionality that the brandname Aesparel stands for. We will need a little extra time to realign the value stream in this case though. Of course you, the community of supporters, will be the first to know if anything unexpected happens!

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Support

  1. Select this reward

    Pledge €25 or more About US$ 28

    Your name is added to the hall of fame on our homepage and you recieve a unique Aesparel leather batch key ring.

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    4 backers

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  2. Select this reward

    Pledge €69 or more About US$ 77

    Early Bird Special - Shirt/Blouse:
    You receive one blouse or shirt in your size!

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    Limited 22 backers

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  3. Select this reward

    Pledge €99 or more About US$ 110

    Early Bird Special - Jeans:
    You receive one pair of jeans (men's or women's) in your size!

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    Limited 21 backers

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  4. Select this reward

    Pledge €99 or more About US$ 110

    Shirt/Blouse:
    You receive one blouse or shirt in your size!

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    0 backers

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  5. Select this reward

    Pledge €149 or more About US$ 165

    Early Bird Special - Complete outfit:
    You receive one complete outfit of your choice (1 blouse or shirt + 1 pair of jeans (m/w)) in your size.

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    Limited 52 backers

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  6. Select this reward

    Pledge €149 or more About US$ 165

    Jeans:
    You receive one pair of jeans (men's/women's) in your size!

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    1 backer

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  7. Select this reward

    Pledge €199 or more About US$ 221

    Complete outfit:
    You receive one complete outfit of your choice (1 blouse or shirt + 1 pair of jeans (m/w)) in your size plus a free Aesparel functional training tank-top!

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    2 backers

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  8. Select this reward

    Pledge €299 or more About US$ 332

    Extended outfit:
    You receive one extended outfit of your choice (2 blouses or shirts + 1 pair of jeans (m/w)) in your size plus a free Aesparel functional training tank-top!

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    2 backers

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  9. Select this reward

    Pledge €649 or more About US$ 721

    The sixpack:
    For the business addicts.
    Get's you even through the toughest office weeks. You receive six complete outfits of your choice (6 blouses or shirts + 6 pairs of jeans (m/w)) in your size plus 3 free Aesparel functional training tank-tops!

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    6 backers

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  10. Select this reward

    Pledge €2,299 or more About US$ 2,553

    The Team pack:
    Wanna have the best dressed team in your league? Then this is your choice! You receive 11 complete outfits of your choice (11 blouses or shirts + 11 pairs of jeans (m/w)) in your size plus 3 free Aesparel functional training tank-tops!

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    Pledge €7,000 or more About US$ 7,767

    The Oktoberfest Special:
    Business at the front, party at the back! You get a trip to our Aesparel HQ near Munich (2 persons for 4 nights). Both of you get dressed up in a complete outfit (Jeans, shirt/blouse and tank-top) as well as an Oktoberfest-special outfit designed just for you. Then you enjoy the full sightseeing package and join the Aesparel-Team on a trip to the Oktoberfest, where we have an all inclusive table reservation waiting just for you. Flights and hotel are included.

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Funding period

- (30 days)