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Adventure Tape® is the perfect rescue solution when the unexpected happens to your gear at the worst time and location possible!
Adventure Tape® is the perfect rescue solution when the unexpected happens to your gear at the worst time and location possible!
Adventure Tape® is the perfect rescue solution when the unexpected happens to your gear at the worst time and location possible!
1,503 backers pledged £45,210 to help bring this project to life.

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Adventure Tape - The Ultimate Rescue Solution For Your Gear

£45,210

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One product. Hundreds of applications.

Carefully developed by a small technical team, who are all passionate about outdoor adventure and innovation, Adventure Tape® is made from a unique formula of durable polyurethane and has literally hundreds of applications. 

Super strong, stretchy, non-adhesive, highly abrasion resistant and waterproof, its unique properties make it the perfect rescue solution for your gear on your outdoor adventures and travels, at home, in the garden, in the car and in the office.

It can be used for fixing almost anything and can be used again and again. 

 

The Adventure Tape journey started in 2014, when Richard Brooks (Rich), a keen downhill mountain biker and also the Technical Director at Watts Urethane Products (located in sunny Lydney, UK), lost his patience with existing products on the market doing a bad job at protecting the chainstay on his precious Enduro bike. 

As head of innovations at Watts, he developed some tape to protect his chainstay. It worked perfectly, looked neat and has to date, never had to be replaced. Job done - and the remnants of the tape ended up in a drawer.

Adventure Tape protecting the chainstay on Rich's bike
Adventure Tape protecting the chainstay on Rich's bike

That could have been the end of Adventure Tape, which at this stage had no name. Luckily, Watts’ new CEO, Dr Anthony Cooper was wandering around the factory looking for inspiration for further product developments and came across the very same drawer. He was amazed by the tape and its unique properties and immediately spotted its wider potential. Since then the tape has been further developed and extensively tested - and named!

Adventure Tape will have you covered whether you need to: 

  • Compress your sleeping bag or any other bulky, soft item;
  • Repair a tent pole;
  • Fix a leaking hosepipe;
  • Create a temporary emergency snowboard binding;
  • Fashion an emergency sling for a broken arm;
  • Protect the chainstay on your bike;
  • Fix the strap on your backpack or handbag;
  • Gently tie your precious roses up;
  • Create an emergency solution for a broken suitcase zip;
  • Fix your hiking boot sole to get down from the mountain
  • Fix a leaking water bottle;
  • Strap your car boot down (too many IKEA purchases – we've all been there!);
  • Convert flip-flops to sandals;
  • Fashion an emergency stretcher;
  • Create a temporary dog lead;
  • Make a travel/hiking washing line;
  • .... and many, many more.

As you can see, the applications are endless and as it is non-adhesive, it will not leave any sticky residue or damage any surfaces. Simply secure with a tuck or use the buckle provided (with Medium & Thick) for a neater finsih.

 

Adventure Tape has got some pretty awesome properties that make this product unique and extremely usable:

SUPER STRONG 

The unique polyurethane formula makes it super-strong – it won’t break, even when stretched to eight times its original size – we are confident that Superman will pledge to get some!

Stop your suitcase from spilling open in transit
Stop your suitcase from spilling open in transit

 

SUPER STRETCHY

More stretchy than Stretch Armstrong, Adventure Tape has incredible elongation qualities – a little will go a long way.

Use it to string up a makeshift clothesline
Use it to string up a makeshift clothesline

HIGHLY ABRASION-RESISTANT

Tested against Duct Tape, the Duct Tape lost the battle big time. It has been on Rich’s Enduro bike’s chainstay for three years and is still going strong.

Even sandpaper can't make a dent in it
Even sandpaper can't make a dent in it

RE-USABLE

Its super durable properties mean it won’t wear out even after multiple uses. In between uses, wash it under the tap or in a stream and pop it back into the handy tin - ready for the next mission.

Find your nearest tap or stream to wash it in, ready for reuse
Find your nearest tap or stream to wash it in, ready for reuse

 WATERPROOF

Adventure Tape is completely waterproof and perfect for use in rain, water or to fix a leak. The more it is washed, the more its grip increases. We strapped our beer cool box with it to a SUP and ventured out on rather choppy water. It passed the test perfectly: the cool box stayed in place, the beer tasted great and the tape went back in the tin!

Use it to fix a leak
Use it to fix a leak

NON-ADHESIVE

It is not sticky like other tapes so there is no damage to any surface it touches and no residue is left behind. Perfect for wrapping your surfboard in bubble wrap – you can use both the tape and the intact bubble wrap again and again – also greatly appreciated by Mother Nature!

Keep your equipment safe and your bubblewrap intact!
Keep your equipment safe and your bubblewrap intact!

CONSTRICTIVE

You can get a really tight fit around an object as you will have seen in our KICKSTARTER video – that soft drinks can did not stand a chance. (We would not recommend that you try this at home, but if you do, make sure you wear protective clothing and glasses!). 

Don't try this at home folks!
Don't try this at home folks!

GOOD LOOKING 

We very much think so - and Adventure Tape comes in a very useful and lightweight aluminium tin – the perfect partner for any bag or backpack!  

 

Adventure Tape is made from a carefully developed and unique formula of polyurethane and it is available in three sizes:

  • Thin - 9mm (0.35")
  • Medium - 18mm (0.71")
  • Thick - 43mm (1.69")

Length for all sizes: 3.6m (11.8 ft)

For the KICKSTARTER campaign, we have added in some standard buckles in the Medium and Thick tins for when a neat finish is required – we hope you will find them useful and we would be super grateful if you could give us some feedback on these. If useful, they will be made in durable polyurethane versions and included as standard for Medium and Thick.

Extra-neat buckle finish
Extra-neat buckle finish

   

 

We have a small, but great and passionate team at Adventure Tape – all based at the Watts Urethane Products factory in Lydney, UK. Watts have over 30 years of experience and expertise to manufacture a wide range of products made from premium polyurethane. And although the team is raring to start manufacturing Adventure Tape for all adventure and outdoor enthusiasts, a vital part is missing: a bespoke tape-making machine for mass production.

We Do It With Adventure Tape
We Do It With Adventure Tape

We hope to smash our funding goal of £15,000, so we can purchase a tape-making machine that will allow us to put Adventure Tape into mass production. 

 

  

We have great belief in our product and we are confident that you’ll love Adventure Tape as much as we do. We need to finish the process we started and put Adventure Tape into mass-production and we would love for as many people as possible to feel that they are part of the Adventure Tape journey. 

We want you to be able to say when you see Adventure Tape on sale or in use:I was part of making that happen


We want you to be part of our Adventure Tape journey as we know that you, as well as everyone in our team, love great innovations and KICKSTARTER allows you to get your hands on the coolest and freshest innovations before they hit the market. 

The rewards you choose will give us an understanding of what the market wants and what we need to focus on both for you and for retailers. Your involvement and choices will make Adventure Tape happen and will help to determine the direction that Adventure Tape will take, both in further product development (oh yes, there are already further ideas brewing) and in terms of manufacturing. 

We will work very hard to meet and even exceed your expectations and make sure our joint Adventure Tape journey is a success and one to build on. 

Welcome onboard and many, many thanks from the Adventure Tape Team! 

For the Rewards, we are offering the products as a multipack to give you maximum value and great savings. We also strongly feel that our backers should experience the full range of products (we will be super grateful for any feedback on the product itself and the size(s) you found most useful).

Once Adventure Tape is available for retail, you will be able to purchase the Small, Medium and Thick tapes as individual units.

EARLY BIRD (LIMITED NUMBERS!)

£18 - Big Adventure Edition (Early Bird Offer)
£18 - Big Adventure Edition (Early Bird Offer)

 

£35 - Big Adventure Edition x2 (Early Bird)
£35 - Big Adventure Edition x2 (Early Bird)

 

STANDARD REWARDS 

Hall of Fame
Hall of Fame

 

£21 - Big Adventure Edition
£21 - Big Adventure Edition

  

£30 - Big Adventure Edition + T-Shirt
£30 - Big Adventure Edition + T-Shirt

 

£40 - Big Adventure Edition x2
£40 - Big Adventure Edition x2

 

£195 - Retail Pack (15x Big Adventure Edition)
£195 - Retail Pack (15x Big Adventure Edition)

 

Find & follow us for updates, videos and content we love! (And feel free to share of course...)

Want to find out more or get in touch? Head over to www.adventuretape.com now!

Don't just take our word for it...

"Stretchy, strong, and reusable, Adventure Tape is like duct tape on steroids"

~~ Luke Dormehl, Writer at Digital Trends

“We often ask what NASA would do. They would buy this.” 

 ~~ InstrumentIndustries‏ @instrumentind (via Twitter)

"So versatile, I keep finding new uses for it....this will become the new thing to have in the drawer, car, rucksack...." 

 ~~ User Review (via Facebook)

Risks and challenges

Adventure Tape has been under development for the last three years.

We have the right team, the right product and the factory to produce, pack and ship it. Although some teething problems might occur in the early manufacturing process (we hope not!), we are extremely confident in our amazing product and team, and we are incredibly eager to get started – we want you to receive your reward and be one of the first to get your hands on and test Adventure Tape.

All our production will take place at our factory in Lydney, UK and we will be able to manage and control the whole process from start to finish – we are not in the business to disappoint you!

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Support

  1. Select this reward

    Pledge £1 or more About $1.33

    Hall of Fame

    Be part of the journey and make Adventure Tape happen. Your name will be listed on our Hall of Fame page on www.adventuretape.com forever!

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    45 backers
    £
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  2. Reward no longer available

    Pledge £18 or more About $24

    Big Adventure Edition (Early Bird)

    The multi-pack that includes all sizes: Thin, Medium & Thick.

    Will make an awesome present for that adventure lover in your life. Plus, our Medium and Thick tins come with a FREE buckle for that tidy finish.

    Save £3 on RRP with this Early Bird Offer!!

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
    £
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  3. Select this reward

    Pledge £21 or more About $28

    Big Adventure Edition

    The multi-pack that includes all sizes: Thin, Medium & Thick.

    Will make an awesome present for that adventure lover in your life. Plus, our Medium and Thick tins come with a FREE buckle for that tidy finish.

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    Ships to Anywhere in the world
    531 backers
    £
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  4. Select this reward

    Pledge £30 or more About $40

    Big Adventure Edition + T-Shirt

    The multi-pack and T-shirt combo!

    Get Adventure Tape in Thin, Medium and Thick, as well as an exclusive "I Do It With Adventure Tape" T-shirt (size to be supplied after the campaign ends).

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    Ships to Anywhere in the world
    20 backers
    £
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  5. Select this reward

    Pledge £35 or more About $46

    Big Adventure Edition x2 (Early Bird)

    Double the fun with this twin set of our Big Adventure Edition - save over £7 on RRP!

    Limited numbers on this Early Bird offer, so don't miss out...

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    Ships to Anywhere in the world
    Limited 376 backers
    £
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  6. Select this reward

    Pledge £40 or more About $53

    Big Adventure Edition x2

    Double the fun with this twin set of our Big Adventure Edition! Plus, save £2 on what you would normally pay for two multi-packs.

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    Ships to Anywhere in the world
    17 backers
    £
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  7. Select this reward

    Pledge £195 or more About $258

    Retail Pack

    Make sure you stock the hottest Outdoor and Adventure product before anyone else – great value for 15 Big Adventure Editions (saving of over 35% on RRP).

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    Ships to Anywhere in the world
    11 backers
    £
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Funding period

- (30 days)