Hello! If you've arrived at our Kickstarter page after our campaign has closed, you can still make a tax-deductible donation either by check made payable to: American Dance Machine for the 21st Century or online by going to OUR WEBSITE www.adm21.org
We did it! We reached our goal! Thank you to all of our supporters!
“Dance expresses joy better than anything else. “ – Bob Fosse
Preserve Great American Musical Theater Dance Masterpieces!
Scores preserve the music, scripts preserves the play. What preserves the choreography and artistry of the great dance masters? With your support, we will!
Join us to “Preserve, Present and Educate” as we Journey to
The Joyce Theater
SAVE A DANCE is a campaign based on the mission of American Dance Machine for the 21st Century - to create a "Living Archive" of great masterpieces of American musical theater choreography in order to preserve these great dance works, present them and to educate today's and future audiences, dancers and choreographers.
The ADM21 Team has been working on reconstructing great works of musical theater choreography and preserving them for the past two and a half years. We are now getting ready to present these choreographic masterpieces at our week-long New York City debut at the legendary Joyce Theater November 11-16, 2014!
We are honored to work with top artists in the Broadway industry, staging and re-creating classic and current notable works of musical theater choreography. These numbers are the show-stopping hits that audiences walk away from exhilarated and moved to see again and again.
To date, we have reconstructed the original choreography of...
- Michael Bennett (“Music and the Mirror” from A CHORUS LINE, coached by Donna McKechnie and "Turkey Lurkey Time" reconstructed and staged by Donna McKechnie, Margo Sappington and Baayork Lee)
- Bob Fosse (“Beat Me Daddy Eight to the Bar” from BIG DEAL staged by Kathryn Doby)
- Hermes Pan (“Smoke Gets In Your Eyes” from the 1952 film “Lovely To Look At” coached by Marge Champion)
- Jerome Robbins (“Mr. Monotony” from JEROME ROBBINS’ BROADWAY staged by Robert La Fosse)
- Susan Stroman (“Simply Irresistible” from CONTACT staged by Tome’ Cousin)
We have come to Kickstarter and the crowd-funding community to raise the funds we need to make our debut performance a reality. Funding for the arts has declined over the years, but that won’t stop us from ensuring that extraordinary choreography will not be lost forever!
Our goal is to present the FIRST EVER fully staged evening-length work of beloved musical theater choreography at the legendary Joyce Theater on November 11-16, 2014!
The ADM21 Backstory
Photo credit: Christopher Duggan
In the early 1970’s, Lee Becker Theodore, a noted Broadway dancer, choreographer and director envisioned a “Living Archive” of musical theater dance to address her belief that many great choreographic works are lost with the production of the musical they once embellished.
Videotaping Broadway shows did not begin until the late 1960's. The shows' book and music have always been recorded, but prior to the late 1960's there was no way to accurately record or document the choreography. They were handed down from dancer to dancer.
Many memorable dances from great choreographers are, for the most part, forgotten when the show closes and retrievable only from the minds of those who made or performed them.
Of great concern was that the artistry of such dances was being sacrificed with each attempt at reproduction, and that the dancers who interpreted the choreography were becoming less and less informed as the techniques, which supported these works, vanished with the teachers who founded them. That was the impetus that drove the original American Dance Machine from its pilot program in 1976 to its final days following the death of Lee Theodore in the late 1980’s.
American Dance Machine for the 21st Century (ADM21) was founded in February 2012 by Nikki Feirt Atkins and is committed to the preservation of original musical theater dance. We aim to demonstrate the value of musical theater dance through careful research and reconstruction of the original choreography in order to entertain, educate and inspire audiences with historical accuracy of style and technique.
We are now ready to introduce our company and our mission at The Joyce Theater on November 11-16, 2014 with eight performances of show-stopping musical theater dances by legendary choreographers Jack Cole, Jerome Robbins, Gower Champion, Susan Stroman, Jerry Mitchell, Rob Ashford, Patricia Birch, Tommy Tune and more…. Each dance will be performed by a company of stellar dancers and guest stars from the musical theater, ballet and contemporary dance worlds (TBA), and will feature live music.
The ADM21 Team
Nikki Feirt Atkins: Founder and Artistic Producer
Nikki was a professional dancer who studied with many great dance teachers including Broadway dancer and choreographer Lee Theodore, founder of the original American Dance Machine. She continued to dance professionally before she transitioned to a medical career as a practicing pathologist and researcher. Inspired by her exposure to great choreographic works when studying with Lee Theodore and years later during her involvement in the development phase of a musical theater dance project, Nikki announced her plans to continue the legacy of the late Lee Theodore and founded American Dance Machine for the 21st Century (ADM21) in February 2012. Nikki engaged Margo Sappington as Artistic Director and with the assistance of Broadway veteran choreographers, stagers and a team of professional dance artists, they took on the task of keeping legendary dance choreography from being lost forever!
Margo Sappington: Artistic Director
Margo has created works for major ballet and contemporary companies worldwide. She danced with the Joffrey Ballet and appeared on Broadway in SWEET CHARITY and PROMISES, PROMISES before her first professional choreography, OH! CALCUTTA! at the age of 21, in which she also performed. She received Tony and Drama Desk nominations for her work on WHERE'S CHARLEY? at the Circle in the Square. In addition to her choreography on Broadway, she has created for three Grand Opera international simulcasts, LIVE FROM THE SAN FRANCISCO OPERA and numerous music videos and commercials with director Bob Giraldi. She co-directed Ballet: The Daring Project with ballerina Valentina Kozlova, touring internationally including seasons at The Joyce Theater in NYC. Recently, she collaborated with William Shatner on a ballet, COMMON PEOPLE, which also is a documentary film entitled GONZO BALLET.
Why Kickstarter? How will your donation be used?
Like so many other non-profit organizations, we have turned to the Kickstarter community to ask for your help to SAVE A DANCE as we Journey to The Joyce Theater. Every pledge, small or large, is truly appreciated from the bottom of our collective hearts.
Your contribution will allow us to cover essential expenses such as…
- Licensing: We secure the choreography and music rights from a selected musical theater show.
- Reconstructionist: We engage the original choreographer or qualified stager to reconstruct the dance
- Dancers: We select the dancers and featured performers, if needed, for rehearsal and performance
- Musicians: A musical director and necessary musicians are hired to reproduce the original music for rehearsals and performance
- Rehearsal Space: We begin the rehearsal process in a dance studio with dancers, rehearsal pianists and reconstructionists.
- Costumes: We costume the dancers appropriately and present the finished piece to a live audience.
Most importantly, not only will we be able to share these cherished, preserved works with audience members of all ages at The Joyce Theater but will be able to use these performances to educate future generations on dance choreography, past and present.
How Kickstarter Works
Kickstarter is a crowd-funding platform for creative projects that enables projects like "ADM21” to find the financial support they need from individual people. It allows you to be part of the team by pledging money towards the cause. In return, we have reward gifts for you based on various donation levels. Take a look at the right side of this page, where you can make your pledge and see the different rewards we have to offer to thank you for being a member of the “Journey to The Joyce” Team.
Kickstarter operates with an all-or-nothing model, so this campaign must reach its stated goal of $43,000 or we won’t receive any of the money pledged. You'll only be charged your pledge amount once the campaign has ended and we've reached our entire funding goal.
Additional Ways to Help
Please help spread the word about our Kickstarter campaign by becoming a “Journey to the Joyce” ambassador!
Tell your friends, co-workers, family, anyone you think might be interested. Visit the ADM21 website and our Facebook page and like, post and share comments. Follow us on Twitter @ADM21C for the latest news and updates. You can also post about ADM21 should you have your own blog. Please join the ”Journey to The Joyce” Team and help us get the word out!
The Bottom Line…
Simply put, without the funding from you, the performance will not take place. This next step of the process is a HUGE undertaking and really exciting! We cannot do it without your help! We are confident that with your participation and involvement, we will meet our goal and our “Journey to The Joyce” will become a reality.
Photo credit: Christopher Duggan
For any questions/inquiries, you can contact us directly at firstname.lastname@example.org. We’d love to hear from you!
Video: The Battery Co.
Video Clips of ADM21 performances: Nel Shelby, Nel Shelby Productions, official videographer, American Dance Machine for the 21st Century
Risks and challenges
We are honored and thrilled that The Joyce Theater has listed ADM21’s scheduled appearance in their already mailed brochure and in the Performances section of their website www.joyce.org. As the creator of this project, along with Margo Sappington and other Broadway luminaries, we have the exact personnel in place that we will need to complete this project.
The only foreseeable challenge and risk is our ability to raise the additional funds beyond our Kickstarter goal needed to complete the entire production of our "Journey to The Joyce," a risk and challenge we are confident we will meet.Learn about accountability on Kickstarter
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