Project image
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pledged of $20,000pledged of $20,000 goal
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, May 2 2018 4:20 AM UTC +00:00
Last updated May 2, 2018

TRŪ hand-care by Adamo

TRŪ is cruelty-free, consciously-made, and vegan hand-care line made with the finest ingredients and a whole lot of love!

TRŪ hand-care by Adamo

TRŪ is cruelty-free, consciously-made, and vegan hand-care line made with the finest ingredients and a whole lot of love!

pledged of $20,000pledged of $20,000 goal
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, May 2 2018 4:20 AM UTC +00:00
Last updated May 2, 2018

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

TRŪ is a cruelty-free, consciously-made, and vegan hand-care line made with the finest herbs and essential oils. 100% of profits generated by TRŪ will be used to fund our manicurist school, Adamo Nail Lab. In The Lab, we educate students who have been trafficked, exploited by the commercial sex industry, or are at-risk into the trade of manicuring.

After opening The Lab in the fall of 2017, we realized pretty quickly that our manicurist instructor had more to offer our students than nail education. As an expert herbalist, aromatherapist, and reflexologist, our instructor began teaching our students the beautify and benefits of using nature as a main ingredient in the products we use. As part of the curriculum, we began making these natural products in The Lab and were shocked by the result. Not only did product-making become the students' favorite subject, but we also saw incredible, long lasting results when testing these products on eczema-ridden skin! We were hooked and soon made a test line that we sent out to a dozen of our biggest supporters for additional testing and feedback. The results where overwhelming.... EVERYONE LOVED IT! We expanded production to create a larger test batch over the holidays and sold out within 2 days. With these learnings under our belt, we're ready to expand production.

Those that backed our first successful kickstarter or have followed along our journey have witnessed the miracles and energy surrounding this incredible mission. Every goal that we've set out to achieve has been met and exceeded -- TRŪ hand-care by Adamo is no different. Similar to Adamo Nail Bar, we are confident that this product line will become a sustainable revenue stream to fund not only The Lab, but will also allow us to become supporters and financial backers for organizations fighting human trafficking around the world. The possibilities and scale we envision with this product line are endless. 

100% of your contributions to this project will go to creating and expanding the TRŪ product line, including: 

1. Manufacturing Space
2. Supplies and Ingredients
3. Package Design and Bottling
4. Marketing and eCommerce Support

Risks and challenges

Potential risks in our plan are:

Delay in commerce build out -- We're currently looking for the right ways to balance both online and offline sales. We have a team of designers that are passionate about this product and we believe that together they will be able to work through the kinks uncovered.

Manufacturing -- Right now we mix and bottle small batches at a time to ensure our level of quality is met. As we begin to mix bigger batches, we will need a bigger workspace with commercial equipment to measure, mix, and make the products at scale with the same small batch quality. If we run into a space problem we will continue to mix and make smaller batches but we will need more hands and increased production time.

Design & Labeling -- Currently we design, print, and place all of the TRŪ labels on by hand and in-house. We will be working with a graphic designer to bring a little more personality to our label design and are looking for ways to print directly on our bottles. Our team can get pretty finicky from time to time over small details, but we have selected a panel of advisors to help us overcome these design decisions should we get stuck.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Adamo Sticker Pack

    Show your love for The Adamo Group with our three favorite vinyl stickers! Thank you for your support ❤️

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  2. Select this reward

    Pledge $25 or more About $25

    TRŪ CURE cuticle balm

    One of our favorite product from the TRŪ line, CURE cuticle balm brings moisture and hydration to the driest fingers. Thank you for your support ❤️

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    Ships to Only United States
    1 backer
    $

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  3. Select this reward

    Pledge $60 or more About $60

    "Adamo" Copper Bar Necklace

    Adamo means to fall in love with or find pleasure in. As you sport our signature hand-stamped copper bar necklace made with love in ATX, we hope that you will fall in love with our mission and find pleasure in using your small talents to have a big impact.

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    Ships to Only United States
    2 backers
    $

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  4. Select this reward

    Pledge $100 or more About $100

    “Nails with Purpose” Women’s T-Shirt

    This comfy white Bella+ Canvas V-Neck is great to dress down or up and is sure to spark great conversation! Thank you for your support ❤️

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    0 backers
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  5. Select this reward

    Pledge $200 or more About $200

    TRŪ hand-care + "Adamo" Necklace

    1 TRŪ CLEANSE rinse-free hand wash
    1 TRŪ RESTORE lotion
    1 TRŪ CURE cuticle balm
    1 Adamo Copper Bar Necklace

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    0 backers
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  6. Select this reward

    Pledge $500 or more About $500

    Website Sponsorship + Adamo Fan Club Kit

    We want everyone to know how amazing you are! You'll be featured as a sponsor on www.theadamogroup.org and also receive:

    1 TRŪ CLEANSE rinse-free hand wash
    1 TRŪ RESTORE lotion
    1 TRŪ CURE cuticle balm
    1 Adamo Copper Bar Necklace
    1 “Nails with Purpose” Women’s T-Shirt

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    Ships to Only United States
    0 backers
    $

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    1K Club

    We want to show you our appreciation all year long by sending you one TRŪ gift pack a month! We will pack it full of fun Adamo swag and the latest product development. We will also add you to our website sponsorship page! Last but not least, we would love to pamper you in our nail lab if you are local to ATX or can make a trip out to see us.

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Funding period

- (46 days)

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