Share this project

Done

Share this project

Done
A cute tarot deck for beginners and experts alike. It's not perfect but it's OK.
A cute tarot deck for beginners and experts alike. It's not perfect but it's OK.
A cute tarot deck for beginners and experts alike. It's not perfect but it's OK.
1,002 backers pledged $37,813 to help bring this project to life.

About

OK Tarot: The Simple Deck for Everyone project video thumbnail
Replay with sound
Play with
sound

OK Tarot: The Simple Deck for Everyone

$37,813

1,002

The OK Tarot deck features simple illustrations of the major and minor arcana, leaving individual interpretation up to you. 

The OK Tarot deck

This unique deck features all 78 major and minor arcana as understood and interpreted by artist Adam J. Kurtz (that's me). While many decks, such as the classic Rider-Waite, incorporate a ton of rich and detailed illustration, this one… does not. It's not the best, but it's pretty OK.

Produced in the standard 2.75 x 4.75 inch size, these cards are professionally-printed with rounded corners and a nice pink throughout, resulting in a beautiful deck that you'll want to keep near. It's the perfect addition to your personal meditative space and (I hope!) a welcome addition to your self-care practice. 

The story behind this deck

My own journey with tarot is just beginning. My husband Mitchell has been interested in tarot for years, since purchasing his first deck and book as a teen. As the world gets seemingly worse (or maybe we're just more aware than ever), his interest was renewed and he doubled down with an extra deck and more books. In that way, this project really began as a gift for him and evolved from there. His books became the foundation of my research and I quickly learned that a lot of what I thought I knew was wrong.

One thing that really surprised me was the amount of religious iconography throughout many common decks. Growing up in a religious community it was immediately the only thing I could see in the cards and really threw me off. This new interpretation is rooted in some of the classic imagery, but does away with nearly all of the religion. I also avoided all depictions of people, making this deck completely gender agnostic. Because it's fucking 2018 people!!!!

Read more about the OK Tarot deck:
• Interview and design process at HOW
Interview and crowdfunding on the Kickstarter blog

The campaign rewards

My primary focus here is to create a beautiful, professionally produced deck. When you back this campaign you are essentially pre-ordering, and if I can pre-sell enough, then I will be able to order the quantity that most printers require.

  • 78 cards for a full, complete deck
  • Standard "tall" size (2.75 x 4.75 inches)
  • Pretty, simple pink backs
  • Rounded corners
  • 350gsm paper stock
  • Coated paper for durability
  • Clean packaging (two-piece lidded box)
  • Introduction booklet for beginners

Stretch goals 

My hope is to make this deck as special as possible. Of course, the real meaning is found in your own readings, but as a professional graphic designer, I know there's magic in the details. 

  • [$10k] Free iMessage sticker pack* ✓
  • [$15k] We're doing the two-piece lid box 
  • [$20k] Bonus OK Tarot art stickers for everybody
  • [$25k] AmunarHealing will write an accompanying booklet
  • [$30k] Enamel pin set with every deck

*Also available for Instagram stories (type "oktarot" in GIF search) or other operating systems (Android, etc) via GIPHY

About the artist

Adam J. Kurtz (aka @adamjk) is an artist and author whose illustrative work is rooted in honesty, humor and a little darkness. His books have been translated into over a dozen languages and his “very personal” work for clients like Strand Bookstore and Urban Outfitters has been featured in the New Yorker, VICE, Adweek and more.

I've completed six successful Kickstarter campaigns since 2013, and have backed 70 other campaigns from creators worldwide. Basically, I'm an active member of the Kickstarter community with a proven track record of being accountable, producing quality work, and shipping rewards quickly. 

Support this project

The best way to support OK Tarot is to pre-order your deck! Back This Project and select the reward package that you prefer.

You can also Share on Twitter or Share on Facebook with these easy links. Thanks for the support! 

Risks and challenges

The art is 100% completed (except for the box) and samples have been made, which greatly reduces the turnaround time.

In my experience, the greatest risk with Kickstarter campaigns is shipping. This can be a time-consuming process, though I'm proud to have shipped over 10,000 packages in my years as a project creator and artist with an online shop. Because the US Postal Service is never perfect, I always budget for replacement decks and extra postage costs to make sure misplaced packages don't mean individual backers are left hanging.

As with any printing job, there's always a slight risk of production issues. I'll work to be as transparent as possible, keeping in contact via project updates if there are any delays in the process. My hope is that with my printer-ready files and previous sampling, we'll be good to go!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $25 or more About $25

    The OK Tarot Deck

    One full deck of 78 major and minor arcana. See the campaign description for art and production details!

    All reward levels include 5% Kickstarter fee as well as 3-5% credit card processing fee. Shipping costs are added by country and reflect current US Postal Service rates (First Class or Priority depending on total weight).

    Includes:
    • OK Tarot deck
    • Pencil and stickers
    Less
    Estimated delivery
    Ships to Anywhere in the world
    833 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $50 or more About $50

    Two (2) OK Tarot Decks

    One for you, and one to gift to a tarot enthusiast in your life – or someone you wish would finally GET INTO IT.

    You'll also receive a bonus enamel pin featuring card art *and* as a backer, you'll vote for the final pin design too.

    Includes:
    • OK Tarot deck
    • Exclusive enamel pin
    • Pencil and stickers
    Less
    Estimated delivery
    Ships to Anywhere in the world
    138 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $100 or more About $100

    Five (5) OK Tarot Decks

    Thank you for the support! You'll save $25 (one deck free) and receive enough pins and extras for everyone you gift a deck to.

    Includes:
    • OK Tarot deck
    • Exclusive enamel pin
    • Pencil and stickers
    Less
    Estimated delivery
    Ships to Anywhere in the world
    19 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $250 or more About $250

    Ten (10) OK Tarot decks + Signed books

    You'll receive 10 completed decks, pins and extras for everyone, and signed copies of my creative journals/books, personalized to whoever you like. (Total retail value is approximately $450).

    Includes:
    • 10× OK Tarot deck
    • 10× Exclusive enamel pin
    • 10× Pencil and stickers
    • 1 PAGE AT A TIME (Signed)
    • PICK ME UP (signed)
    • THINGS ARE WHAT YOU MAKE OF THEM (Signed)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)