A-dam Good Dry Rub
pledged of $2,000 goal
The inspiration behind A-Dam Good Dry Rub came one afternoon standing in a grocery store staring at a pack of dry marinade. My wife and I were planning on smoking some chicken wings that evening, and wanted to try a dry rub instead of the typical sauces with high salt content, all while attempting to avoid the health complications that follow a salty diet. We looked around the store and only found a few dry rubs. To my surprise, these were also loaded with salt just like the sauces. I decided that I could buy some spices and create my own rub. I started trying a couple of mixes, and came up with the Pepper Blend. We started putting it on all kinds of dishes from burgers to eggs, it was great. The next rub I worked on was the Italian, which goes great on all different kinds of dishes as well. I started making different rubs so we would have some variety. All of our rubs have now taken the place of salt and pepper for us.
I let a few friends try my rubs and, to my surprise, their reviews were beyond positive. With responses such as "I really wish that I could find a rub like these in stores." and "It is such a relief to be able to add such great flavors to my meals that are so versatile without my taste buds being blinded by an over-abundance of salt." I was eager to begin working on new flavors. As I continued to develop more and more, the suggestions to market my product grew insistent. I decided to bring on a couple of friends to help me develop a business and A-Dam Good Dry Rub was born.
Risks and challenges
At the very beginning, we saw what issues we were going to have. Mainly the funding for spices was low for all of us, but the demand started growing quickly. We have already made a few business connections with caterers as well as friends and family. It was hard to tell people willing to give you money that “I just don’t have the spices to make any more right now.” With the funding we are asking for, we plan to use it to purchase a good amount of bulk spices and herbs. We will also be purchasing packaging, shipping containers, storage, and advertising. We also plan to get into a commercial kitchen to start making bulk amounts instead of one small batch at a time.
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