$26,796
pledged of $5,000pledged of $5,000 goal
317
backers
4days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, December 21 2018 10:00 PM UTC +00:00.

$26,796
pledged of $5,000pledged of $5,000 goal
317
backers
4days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, December 21 2018 10:00 PM UTC +00:00.

About

STRAIGHTEN UP!

We’ve all been caught slouching and hunching over the computer. That harms your posture and has effects on the body such as back and neck pain, stress symptoms, headache to mention a few. Based on today’s sedentary lifestyle Swedish Posture has developed a totally unique POSTURE REMINDER T-SHIRT to remind you to straighten up! 

WHY IS GOOD POSTURE SO IMPORTANT?

Posture affects everything. With poor posture, your mind and body is tortured by fatigue, migraines, back pain, neck pain, depression, poor circulation/digestion, and sluggish thinking and movement. With great posture on the other hand, your mind and body get energized and flow with optimal health.

"When standing up the muscles are 35 % more active then while slouching”

INTERESTING FACTS    

SO, HOW DOES THE T-SHIRT HELP YOU WITH THE POSTURE?

The Posture Reminder T-shirt has Posture Alignment Technology that prevents you from slouching and reminds you to stand up straight by keeping your shoulders aligned. The Posture Alignment Technology is an unique back panel that guides the user to keep the shoulder blades back and together. When shoulder blades are held back and spine is aligned, you automatically activate muscles and engage the core while standing and sitting. The t-shirt does not need compression to make you stand tall, it’s loose and comfortable around the waist which makes it esthetic for all bodies and suitable for all occasions.  

POSTURE ALIGNMENT TECHNOLOGY

Posture Alignment Technology is a combination of an unique back panel that guides the user to keep shoulder blades together and the design of the shoulders that position shoulders in a natural position, rolled back. 

Slouching body and crunching back or relaxed core muscles = stretch of the inside layer

Upright body and straight back, shoulder blades together = no stretch of the inside layer.  

UNIQUE DESIGN FEATURES

LOOSE FIT - NO NEED OF COMPRESSION 

 WHEN AND WHERE TO USE?

DISCRETE FOR WORK

When working, running, walking, workout – You choose the situation where you feel a need to be reminded about your posture!  

FOR WHO HAVE WE PRODUCED THIS T-SHIRT? 

EXPERT OPINIONS 

DETAILS OF THE POSTURE REMINDER T-SHIRT 

DESIGN PROCESS

The function is the material, stretchiness and measurements of the sleeves and an inside layer. The shirt has selves of an elastic material with good resistance. The sleeves are attached together with a back part double to the shirt. The elastic layer is shorter than the cotton fabric. The function this gives is a stretch when the person with the shirt is not keeping shoulder blades together. The physiology to keep shoulder blades together needs engaged core muscles. The shirt works with bio feedback as a reminder. The inside layer doesn’t feel at all while the person is upright only when a the person slouch.

HOW TO PUT THE T-SHIRT ON

EXCELLENT REVIEWS

REWARDS

All rewards ship to anywhere in the world! Delivery for free in Sweden and US, 5 USD for the rest of the world. 

IMPORTANT! You don't select size when ordering. We will collect the sizes in late December/January when the campaign is over.

TIMELINE OF DEVELOPMENT  

SWEDISH POSTURE - WHO WE ARE

We are a Swedish health company based in Stockholm, Sweden. We design, produce and sell products for better posture, active sitting and everyday workout. Our mission is to prevent health issues due to the sedentary lifestyle many of us lead. 

The Posture Reminder T-shirt is one out of 20 products which we want to inspire the world with! Our mission is to straighten up the world!

MEET THE TEAM

THANKS FOR YOUR SUPPORT!!

Risks and challenges

Risks and Challenges

We are excited to launch our 2nd successful crowdfunding campaign and to make your life more enjoyable! We did learn a lot on our last Kickstarter project about keeping time, ensuring qualities and success with a campaign and we’ve done our homework even better this time.

We have tested several materials and techniques over time to get both the look, comfort and effect on your posture that we are looking for. We have also received feedback from several professionals and now we can confidently say that we have designed the best possible posture improving t-shirt for you.
We do have a factory contracted, material chosen and evaluated as well as a positive evaluation from our pre testing team . The challenges will be to produce a size range which matches our backers sizes.
With our network, we can ensure a worldwide delivery of our products.

We anticipate being able to ship orders in Jan-Feb 2019 but if the number of orders exceeds our expectations, it might take slightly longer to fulfill the orders.

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    A PUSH IN THE RIGHT DIRECTION

    Thanks for your support!

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    KICKSTARTER SPECIAL

    1 Posture Reminder T-shirt with Posture Alignment Technology.

    SAVE 34 % of the retail price $79.95.

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    Man: S-M-L-XL
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    COUPLES PACK

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    SAVE 70% of the retail price $3997.5.

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    SAVE 50% of the retail price $79.95.

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