Alex Gourley

San Francisco, CA

I'm a maker who likes to work on large scale problems. I formed Active Theory in 2010 and attracted a like-minded group of makers in order to tackle what we see as widespread problems with exercise. The thought leaders in the fitness space are either diet gurus or athletes and their prevailing wisdom about how to sustainably do exercise is, "Just do it." We think this is wrong... humans are not built this way. Our goal is to build interactive systems which create compelling...

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