Wear Your Veggies was conceived by my best friend, who, after seeing a gorgeous, sexy leek tattooed on a farmer friends arm said "I want that!", but wanted it crawling up the side of her skirt (she's not really the tattoo type). For several years this wish rattled around between us, then about a year ago I decided to finally take action and develop a clothing line that features original, fine art line drawings of vegetables inspired by antique botanical prints. Yes, VEGETABLES!
Thankfully, food consciousness is at an all-time high and growing rapidly. People all over the world are discovering the horrors of modern factory-farming, and finding delight and a sense of purpose in growing food at home, participating in CSA's, and supporting local small farms. We are learning about eating more in tune with the seasons, with greater regard for the lives of animals, and with increased respect for the environment.
To harness all this great energy, and to appease my own belief that business and philanthropy are natural partners, a huge part of this project is a blog. My intention is to act as a funnel for all the inspiring, encouraging news that I'm hearing, to profile interesting food-related projects around the country you might not otherwise hear about, and to highlight the stories of small farms and farmers. There will also be a charitable aspect to the project, as a percent of proceeds from clothing sales will go to non-profits working on farmland preservation, small-scale agriculture, and related causes. We all pretty much know what's wrong; I want WYV to focus on the GOOD news!
As of the beginning of May 2010, I have spent 6 solid months in planning, the artwork is done, the website and store are being configured, and I've got everything budgeted for, researched, and ready to order, right down to the compostable packaging!
I'm reaching out to the friends, family, and the Kickstarter community to help me fund the last piece: the clothing itself. In order to launch on strong footing and hold interest, I need to offer the widest variety of products possible. Although I am starting with just shirts (organic from Alternative Apparel), the more variety of styles, colors, and sizes I offer the greater my initial sales, and the more likely I'll be able to quickly expand my offerings. Eventually I plan to collaborate with a number of craftspeople to produce an expanded line of clothing and goods with the WYV artwork.
Your support for this project is so very appreciated. THANKS!
- (31 days)