In 2010 Showbread purposefully withdrew from the basic bottom-line of the music industry: Make music to make money. Partnering with non-profit orginization Come&Live!, we asked ourselves a strange question—what if we gave our records away for free?
We did just that. Tens of thousands of copies of our last album Who Can Know It? were downloaded—for free—all over the world. We went further and decided to tour to support the record and not charge for the concerts either. For a year, we traveled to 9 different countries, encouraging people to have our album as a free gift. Wherever we went and wherever the record was played a simple message was proclaimed: Jesus is alive, he's in love with you, and hope, freedom and truth are all yours in him.
We're ready to do the same things—on an even bigger scale—with a new album in 2012.
Cancer is a long-gestating idea that we've toyed with for years, but never had the resources to adequately accomplish our vision. A science-fiction concept album with an elaborately detailed universe fleshed out with music, lyrics, visual art and a movie.
The landscape of our last concept album, Anorexia Nervosa, was... grand. We want to go bigger. Much bigger. An intricate world of a story set to the soundtrack of a Raw Rock space opera and accompanied by it's own feature film! We want to gather/combine all our creative resources into telling a massive, multi-sensory extravaganza of a story that screams an incredible truth: Jesus has conquered death!
We want to do all this and then give it away. For free.
Of course, you can't give a record away for free on a giant record label... but then, without a giant record label, you have to find some way to pay for the whole thing. And this crazy idea is a crazily expensive idea. That's why we need you... again.
We're not terribly preoccupied with how the music industry will survive or where it will go. We learned a lot with the last album fundraiser about what to do and what not to do. But most of all, we learned (again) that God is generous and so are you guys. You're outstanding and overwhelming kindness literally carried our message and our hope all over the world again and again. You are our brothers and our sisters. You are our family.
As was the case last time, without your help this vision will not come to be.
Let's come together again and declare that the kingdom of darkness, death and despair is defeated. Let's fight the Cancer.
- (59 days)