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$2,748 pledged of $5,500 goal
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By Seneca Haynes
$2,748 pledged of $5,500 goal
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About this project

What I see in the coffee community is a shift in attitude from a sort of fiscally minded industrial process entirely devoted to the maximization of profit ( a soulless money generator) to a living network of human beings who are aware of each other and are becoming more and more excited about sharing a resource we aren't in any danger of running out of:

Respect

This change of attitude has been coming on now for a number of years and I think many people here in the US have recognized it in the media as it has begun to get sucked up into the identity of large commercial chain coffee shops in response the very prevalent, now very popular, sense that attitudes (and consumer choices informed by them) favoring 'ideas' of responsibility and fair trade are Good, and rightfully so.

What I'm studying and what I want to document is what is going on behind those labels, behind this surge of marketing. I'm going to work with people who you might otherwise never know about, people who are working very hard to change the structure of the coffee business; changing the language of the business, how words like 'value' and 'quality' are defined. People who are mindfully changing the terms of success to include harmony, balance and sustainability and in so doing are raising the quality of life for all of us.

Enough support for this film will enable me to travel to Brazil for the time I need to do my research, hold the interviews and get the photography to complete this project.

The amount I am seeking here through Kickstarter is the minimum amount I need ( a figure based on past experience) to fund 5-6 weeks of solo work over seas. That's 5-6 weeks of spartan living and specifically this means paying for airfare, food, expendables (tapes, bulbs, batteries), 2 Canon lenses (a telephoto and a wide angle), and some equipment insurance to back me up in case my one and only camera or laptop or field recorder or one of my hard won, high dollar microphones has an accident or is "borrowed".

If I get more than this minimum I'll be able to first compensate a few artists who are graciously donating (at this point) their skills to provide me with some supplemental graphics and original music. Funding beyond that I would use to advance the project either in terms of post production and distribution (which I do myself) or in the actual production in Brazil (getting a better camera, or extending my stay, or bringing on an assistant photographer. wherever I can best put those resources to improve the final product).

Coffee is the stand out subject to me on this project for two reasons:
1. it is an entirely imported commodity here in Virginia.
2. Although it's not from my community, It's everywhere in my community; it's part of our identity.

I have to go to Brazil, and not to say, Sumatra or Kenya, because Brazil is where a lot of our coffee comes from and at this time, more specifically, single-origin Brazil coffee is now coming to us through the effort of a chain of individuals who are making the social and environmental impact of their business a high priority concern. Many of these individuals are in Brazil doing their work, which can only be done in Brazil. I need to go to them.

I want to draw peoples attention to this effort because it's important, and this one example I'm choosing to focus on deals with a number of issues that will come up when we begin talking about or try to gauge the sustainability of a community such as resource management or quality of life. Such issues are relevant and easily transferrable to the discussion of any trade commodity, on any scale.

I want to use my tools and skills to explore the diversity and commonality of the perspectives involved in this local/global direct trade and document the establishment what I hope will become one of many positive and widely influential models for developing and sustaining healthy trade relationships that are equitable on all levels of interaction; to each person, each group, each ecosystem, each business, each farmer, each consumer.

Thank you for your support and I'll see you on the other side!

~Seneca Haynes

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    Pledge $12 or more About $12

    1 copy of the film

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    Pledge $20 or more About $20

    1 copy of the film and a Fried Squid logo T-shirt

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    18 backers
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    Pledge $30 or more About $30

    1 copy of the film, a Fried Squid logo T-shirt and a copy of my last documentary on sustainable urban agriculture

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    Pledge $50 or more About $50

    Exclusive invitation to the first screening of this film. Screening will take place in an independent Southwest Virginia theater. Filmmakers and some of the subjects in the film will be on hand to discuss the work. You will also receive one pound of Brazil Alta Mogiana coffee, one copy of the film on DVD and a Fried Squid T-Shirt.

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    Pledge $75 or more About $75

    Hands-on coffee roasting instruction (Blacksburg, VA area only). A local, independent shop will bring you into the roasting lab and demonstrate the roast process. You will take home a pound of your coffee. You'll also receive a copy of the film and a Fried Squid Logo Tee.

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    Pledge $150 or more About $150

    Coffee-of-the-month for one year. Backers selecting this option will receive one pound of coffee each month for 12 months from direct trade sources. Coffees can be shipped anywhere in the continental United States through novaroast.com. Backers will also receive a copy of the film and a Fried Squid Tee.

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    Pledge $500 or more About $500

    Name a blend. You. Immortalized in coffee. You will get to pick the coffees, the roast levels and the name. A small, independent roaster will work with you to finalize the blend and it will be available for sale through novaroast.com. You get a copy of the film and a T-Shirt.

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Funding period

- (73 days)