I created a website for Crap Away. It is CrapAway.com. I acquired the domain name a couple of years ago for a fairly reasonable amount in the hopes that someday I could launch this brand. The site includes a slogan contest with the winner receiving a free case of Crap Away Toilet Paper. Through friends and family I've already received a few entries, but I'm excited to see what others submit. It is funny but people really do seem to love to discuss toilet paper, especially toilet paper with a silly name.
Perhaps we have something, I'm not sure. $18k is a lot of money to raise. We'll see how we do. Thanks everyone for the pledges and for the help.
I'm going to sign off each update with a silly slogan, here is my favorite: Crap Away - Gets You Clean In The End... :)