About this project
My name is Charlotte and I have a small knitwear label called isobel and cleo (www.isobelandcleo.com) that I founded in Glasgow, Scotland in 2008. I started the label with accessories, but I have slowly branched out to include women's clothes. I've gotten a lot of attention from Etsy and numerous fashion blogs (http://www.isobelandcleo.com/page7.htm) which encouraged me to apply as a competitor in the Emerging Designers Competition at Charleston Fashion Week (http://www.charlestonmag.com/fashionweek/main). Towards the beginning of the December I found out I had been selected as one of the 16 semi-finalists in the competition and have now been invited to show in Charleston, SC March 22-26th. The contest was open to all residents of the eastern states, so it's AMAZING to have been selected!
You can check out my application video here:
I'm using Kickstarter as a way to raise the some of funds necessary to finish my collection and get to CFW. My expenses fall into 4 categories: Yarn ($4000), Production and Knitting Equipment ($2000), Travel ($500), and "Oh Crap" ($500).
Yarn expenses include:
- The yarn AND woven fabrics that I anticipate needing for the final garments
- All accessories and shoes that I need for each of my 12 looks.
Production and Knitting equipment expenses include:
- Outsourcing to seamstresses/knitters
- Garter bar, sponge bar, spare machine knitting needles, steam iron etc.
- Pant Form
Travel Expenses include:
- Round Trip airfare to Charleston, SC
- Excess baggage fees incurred transporting the collection by plane
"Oh Crap" Expenses include:
-Anything that starts with the words, "Oh Crap," ie: "Oh crap, I just cut this pattern on the wrong side of the fabric, now I need more chiffon." Or, "Oh crap, I can't believe I didn't order enough yarn for this sweater, it's only got one sleeve!" and because I'm sure I'll say this, "Oh crap, I forgot Kickstarter and Amazon was taking a percentage of my goal!" Etc. Other people may refer to this section as MISC.
Why I'm doing Charleston Fashion Week:
I founded my label to accomplish two things. First, I wanted people to know that knitting is COOL!! It's more than a trend that comes into fashion because a celebrity was snapped with a set of needles on a movie set. I feel like knitting gets a bad rap, some people think it's a crafty and antiquated hobby and do not realize its potential. Still some only associate it with finds on Regretsy, but it's incredible what you can do with a set of needles (if you don't believe me, check out Sandra Backlund, my favorite knitwear designer, www.sandrabacklund.com). My second goal was to fill a void created by the fast fashion chains like H&M and Topshop. Perhaps I'm a romantic, but I miss the days when you could go to a dressmaker to have something tailor made to fit you and only you. Or when you'd have a hand made garment created stitch by stitch lovingly for you, and it became a family heirloom. isobel and cleo is just my way of bringing fashion back to the 1st degree, keeping it an interaction between the maker and the wearer, or at the most, an interaction between the maker, the store, and the wearer. I wanted to create an alternative to the disposable fashion culture that exists today and start a something that celebrated the quality and longevity of its products. Showing at Charleston Fashion Week will not only get my label out there, but also the message behind why I do what I do.
A note about my rewards:
You may notice that many of the rewards include a donation to Heifer International. This organization uses charitable gifting to purchase livestock for families around the world. Part of your reward will go towards buying an alpaca, a llama, a sheep, and an angora rabbit, the very animals whose wool I'm using in my fashion week garments! I thought the Heifer aspect was a great way to tie in my knitwear project to the very animals and people who help create it and help continue the process! You can read more about your reward donation here: http://www.heifer.org/site/c.edJRKQNiFiG/b.6329407/...
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