The Heel Appeal: decals for your sole! project video thumbnail
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$132 pledged of $9,900 goal
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By Patrick Long
$132 pledged of $9,900 goal
backers

About

Hey Kickstarter!

I'm here to launch The Heel Appeal, the world's first sticker for high heeled sole customization. 

As a college student in Berkeley, CA, I could never understand why girls loved expensive high heels so much. They always wanted that style, but often times it was overpriced. I discovered a prevalent problem. Women loved style, but most did not have a small fortune to spend. The Heel Appeal's mission is to add a designer flair onto every high heel in the world without the price tag! 

And so, about a month ago, I sought out to create the perfect footwear accessory for women. With The Heel Appeal, I want every girl to be able to strut their style regardless of their wallet. Looking good should not cost a fortune. The Heel Appeal stickers are waterproof, tear resistant and easily removable and reapplied onto another shoe. My goal is to offer cost effective solution that does not sacrifice quality.

Sincerely,

Patrick Long, Founder   

                       THE HEEL APPEAL FALL 2012 PRODUCT LINE

If we get funded, the Fall 2012 line will be our signature line which is why we’re launching it first on Kickstarter. I took my own graphic design experience on Photoshop/Illustrator and created vector graphic designs for your shoes. This means that your artwork will not be pixilated and will be crystal clear. The final product will include two stickers, two carbon paper cutting guides (L/R shoes), and application instructions. As a reward for your pledge, please choose from the eighteen patterns below. 

Ashley rocking out in "Navy Preppy Anchors"!
Ashley rocking out in "Navy Preppy Anchors"!
Ashley reading in "Peacock Feathers"!
Ashley reading in "Peacock Feathers"!
Alee casually sitting with "Cherry Red Vines"!
Alee casually sitting with "Cherry Red Vines"!

WHERE KICKSTARTER COMES IN:
We’ve sourced a leading printing and fulfillment house in the United States for our stickers and will have them made as per our specifications. But, we need your help to go from working samples to a full scale production of all our designs. Your pledge will go towards production, fulfillment services, advertising, and web site design. If the goal is met, I will be shipping the Fall 2012 line of The Heel Appeal to you from Berkeley, California by early December! 

Fall 2012 Line
Fall 2012 Line
Fall 2012 Line
Fall 2012 Line

REWARDS:

As a reward for your pledge we're going to send you the first production run The Heel Appeal’s Fall 2012 Line.

All reward levels will include free shipping within the United States (including Hawaii and Alaska). International shipping please add $5. At the end of the Kickstarter campaign, you will receive a survey so you can specify which colors you would like.

$3 pledge: Personalized thank you note.

$8 pledge (early bird): One Heel Appeal. (Any pattern)

$12 pledge: One Heel Appeal. (Any pattern)

$50 pledge: Six Heel Appeals. (Any pattern)

$180 pledge: 25 Heel Appeals. (Any pattern)

$900 pledge: VIP Party with the founder and models + 25 Heel Appeals. (Any pattern)

$5,000 pledge: 1-on-1 lunch with founder + VIP Party + 25 Heel Appeals. (Any pattern)

Every sticker is waterproof, tear resistant, and reusable!
Every sticker is waterproof, tear resistant, and reusable!

Thank you for your support! 

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $3 or more About $3

    THANK YOU: We're permanently indebted to you for your support. A personalized "thank you" note from our founder!

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    Pledge $8 or more About $8

    EARLY BIRD: As a thanks to our first 75 supporters, we're knocking $4 off the price! $8 gets you one Heel Appeal of your choice. Shipping is included in the USA. (Please add $5 for international shipping)

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    Pledge $12 or more About $12

    MINIMALIST: $12 gets you one Heel Appeals of your choice. Shipping is included in the USA. (Please add $5 for international shipping)

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    Pledge $20 or more About $20

    DOUBLE DOWN: $20 gets you two Heel Appeals of your choice - any color combination. Shipping is included in the USA. (Please add $5 for international shipping)

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    Pledge $50 or more About $50

    SIX PACK: $50 gets you six Heel Appeals of your choice - any color combination. Shipping is included in the USA. (Please add $5 for international shipping)

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    Pledge $180 or more About $180

    THE COLLECTION: Can't decide? $180 gets you 25 Heel Appeals of your choice - any color combination. Shipping is included in the USA. (Please add $5 for international shipping)

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    Pledge $900 or more About $900

    IN THE VIP: $900 gets you access to a private party hosted by The Heel Appeal and 25 Heel Appeals. Meet the founder and the models! Dress to impress.

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    Pledge $5,000 or more About $5,000

    MENTOR: $5000 gets you a 1-on-1 lunch with our founder, VIP party access, and 25 Heel Appeals. Every question will be answered.

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Funding period

- (30 days)