WHO I AM.
I'm an italian boy, i have 20 years old and i have a dream. I wish i cloud create a Brand. Since i was a child i have always loved fashion and i have always been interested in the emerging brand. Unfortunately however , in order to start the climb for success i need a good investment. I tried the various ways trying to work always putting away part of my earnings but doing the calculation i can not in any way to find the amount i need to to be able to start , i have asked several banks but more than one person who has already started to climb in the other sectors has resported to me that start already very much indebted and one of the easiest ways to fail.
From here on i started to create samples of the Brand using various sites and i looked for way to sponsor wath small numbers what i was creating. From then on i opened my instagram page from the name (THESTREETTREND which will be the name on my BRAND). About to talk about me i studied art in high school, i graduated and then i started working in all fields but with an eye always in fashion and the world of fashion. I would like to stop working and dedicate myself completely to my project and i hope to success thanks to you.
what is THESTREETTREND ?
THESTREETTREND was born an instagram page in which i expressed my taste in photos of fashion, i say that i wanted to say mine but always whiut the intention of advertising the garments that created other web site . The brand that i want to create part of it from this i would like to use part of my experience in social networks and the study of the various trends to create something different but at the same time reflecting the fashion of today. The page today has about 11.5k followers and continues to grow, for me is a good result hoving done everything completly alone, i hope i can give life to this brand because i belive that THESTREETTREND can meet the streetwear whit the minimal style, that today are the 2 trends that people use.
where start from ???
- Why start from shoes ??
THE SHOES ARE THE SOUL OF THE BRAND IN MY OPINION.
I found a fantastic site called Aliveshoes.com the sites gives space to emerging brands to give life to their shoes model, using proffessional models ,they deal whit the manufacture and the distribution of shoes. Obviously, howerver , i should take care of the dising and the promotion of what i create. their real strength and the fact that everything they produce and made in italy.
I have already given birth to my first model of shoes.
This hi-top sneakers is inspired by futuristic themes. The extreme upper panelling allows for many custumization options. it's build whit embossed details, turned profiles and a strap ankle belt. The color i have chosen perfectly reflect the brand. these are the colors i love. The color of elegance.
My idea is craete other 6, 3 for women, 3 for men. And from here on start whit the promotion:
This footwear is a tribute to the 'casual' style. His italian style makes it extremely versatile and suitable for any kind of outfit. Built whit a 4.5 cm height sole and hidden 2.5 cm footbed, this shoe will discreetly make you taller by 7 cm.
Traditional tennis shoes feauturing derby type lacing and embossed leather details. the custom logo tag placed on the tongue makes the design clean and neat. A timeless must have.
Traditional tennis shoes feauturing derby type lacing and embossed leather details. the custom logo tag placed on the tongue makes the design clean and neat. A timeless must have. In black and white key.
This is and school basketball design inspired by the biggest American champions. Built whit embossed details, breathing holes and back pulling stripe for an easy fitting.
A classic skaters style low-top sneaker, whit the logo on the togue. The shoe is made of genuine italian leather, natural cotton laces and metal reinforced eyelets.
Traditional tennis shoes feauturing derby type lacing and embossed leather details. the custom logo tag placed on the tongue makes the design clean and neat. A timeless must have. In black and pink key.
THE PRESENTATION : BOX
- For men
- For women :
Promotion and Advertisement:
- Social network
The first part concerning the promotion in the social nerìtworks, especially instagram since i have a nice following. Having around 11.5k followers i already have a good audience that i hope thanks to your help and a lot luck to grow exponentially. in fact the budget of which i will have will 50% be used for the promotion. My idea is to contact various instagram pages and fashion blogger with whom i am already in contact with. There are really very influential people to send a on pair, in fact the remaining 50% i would like to use it to be able to buy at least 50 pairs of shoes send to influential blogger to have really bigger audience. Most of the famous brands and this is the way they use to sell because people love to be directed by others about what to put on. Unfortunately for me initially it will be counterproduction but slowly i will have the desired results.
- Aliveshoes advertisement and THESTREETTREND web site
Aliveshoes.com garantees a fantastic service reached 50 sales ;
Web site :
Aliveshoes.com being a well known site guarantees a service cencerning the promotion. Having sold more than 50 pair of shoes invest for your brand. Thanks to them you can interact much more easily with important megazines (Vanityfair, Vogue, GQ ,etc.) and whit just many fashion bloggers. all completely free.
Buying 50 pairs of shoes i would have che chance
- Promotion in my social networks (instgram,facebook,etc.)
- A personal websites for selling (www.T$T.com)
- Promotion in famous megazines (Vanityfair, Vogue, GQ etc.)
- Improving my products by getting help from experts
All with 50% of the capital i would need .
WHO ARE MY CLIENTS ?
- Age : 18 -35
- Interests : People who to be the center of attention, who like trendy clubs and are continually connected on social networks.
- Gender: Men 60%, Women 40%.
I would like to attract customers from upper-middle class, preferably fom Asian countries (China, Jappan , etc.).
The future of THESTREETTREND
In the next 2-3 years i would also like to give life to the clothing department, to be able to completely detach myself from Aliveshoes.com, increasing the profit on sales. Talking about social networks, i hope reach at last 100-500k followers in 2 years and obviosly menage to collaborate with the best global influencers. I AM A DREAMER AND THANKS TO YOU I WOULD LIKE TO REALIZE MY DREAM .
Risks and challenges
This project is potentially very very risky and competition is aggravating.But i belive that whit a good marketing strategy and a high quality product can beat every abstacle . i am very confident about my skills and any case i will of course rely experts in the field.Learn about accountability on Kickstarter
- (60 days)