Welcome to Sally Forth Supply Co.'s Kickstarter! I need your help to expand my product line.
Howdy! My name is Kellie Ketron and I am the owner, handmaker and mastermind behind Sally Forth Supply Co. formerly known as Dapper Geek. First, I want to thank you for finding my Kickstarter and for taking the time to get to know me! I started this project because it was time for a rebrand and I had a new vision for the direction I wanted the to company to head in.
Rebranding opens up my business to include more than just ties for Dapper Geeks. I look forward to expanding my line to serve and include all clients with my hand made fashion because for me, knowing how and where your purchases come from are important. I have wanted to expand my bag line, to make bigger bags and overnight bags and with this Kickstarter I will be able to get the supplies I need to do that.
Top 3 Reasons to support my Kickstarter
1.) The products I make are unique, individual and fill a void in the market- When I find fabrics to make a tie or a bag I'm not thinking about making a thousand clones. I look at them as limited edition items that reflect the person who is buying them. Not one person is like another, so why treat a product line that way? Times are changing, people don't like to be placed in neat pre-packaged boxes and why should we treat product lines that way? When I started Dapper Geek in 2013, there was a major void in queer handmade items that reflected my style. I wanted to wear ties that weren't shiny, traditional or pre-tied, and when I didn't find them, I made them. When I needed a wallet to keep my cash, cards and chapstick together, I made it! When I needed a toiletry bag that wasn't cheaply made, leather free or look like I borrowed my dad's. And when a client said, "hey, can you put two long straps on it, then I can hook it on the handlebars on my bike?" I said, "Absolutely!" I want to make a product that fills the voids in peoples lives, reflects who they are or want to be and make sure that they feel represented. I want to remind people that shopping small, means that they can actually talk to the person who designs and makes the items and welcomes feedback and conversation. I'm not a corporation, I am the person who answers emails, meets you at shows and listens to your needs.
2.) Being able to buy more materials in bulk- This will allow me to produce more items to increase my clientele,reach out to more stores and keep my prices competitive. I will also have a faster turn around time because I will already have what I need in the studio.
3.) Having the money to apply to craft and trade shows- Sometimes you have to pre-pay months in advance at or around 175-$700. Having the money from the Kickstarter will allow me to apply for and attend more shows, increasing my sales and my customer base! The American Field show I did in DC was $750, I had almost sold out of product by the beginning of the next morning and had I had more money to buy materials, I would have sold more. Its a crazy cycle of balance, guessing and trend forecasting. So for a typical spring/summer/fall I need around $3000 just to get to the shows. That's where the bulk of my funds will go.
Having extra funds allows me to do so many amazing things! It will streamline my shipping, allow me to keep my costs down and keep the prices down. Thank you so much for taking this journey with me!
Enamel Pin on black metal
Each bag is triple stitched and meant to be tossed and stuffed and washed over and over again! The extra long straps are not only good for hanging, they also fit on a lot of bike handlebars!
Gus is featured in the video and you should check it out! Meant to haul stuff and help you stay organized. Gus has a double pocket and elastic loops to help keep you organized. It stands up on its own and the grommet is to keep you keys handy. One strap is longer than the other to allow you to carry it over your arm.
Risks and challenges
I pride myself on being an American handmade business, and will always want to source as many items as possible from the US. The t-shirts, enamel pens, postcards and stickers will all be made or source by other companies. That helps me fullfil those rewards because I have already placed talked to all of those folks and all I will have to do is hit "confirm order" and someone else will taking care of that part.
To me I feel like I have limited the quantities of my hand made items to a number that I have dealt with before. This isn't my first rodeo and I have learned my capabilities and limits and feel that my quantities and timeline are easily handled by myself. I will also enlist my army of friends to help me prepare everything for shipping, after I buy my scale and have all of my shipping materials on hand getting the boxes and envelopes picked up at my studio will be no big deal!
Now, the biggest question and possibly the scariest thing that could happen: What if this takes off and goes crazy? Well dang, I can think of a lot worse things. I have been researching other American handmade factories in the USA and would be ready to outsource some parts of the business when and if needed. I would love the former to happen.
Prepping for this event has allowed me to really look at my own costs and streamline the way I can run the business. Not only am I a designer and artist, I also have a Music Business degree and years of management, theater and marketing experience. I honestly don't think I would have been able to do this alone without it. Doing the leg work in the beginning and already having my sources and makers on board and aware means that I will be ready to make within a week of the end of this! My outsourced items will be arriving within a week or two of the end of the Kickstarterand I will be mailing as soon as each order is filled. Not only will supporting this Kickstarter help my business, you will also be supporting multiple makers across the USA awaiting my orders.
What happens if this fails. I just have to hustle a little harder and try try again later! I will be no worse off and now I have actual concrete numbers of what I need in order to expand. I will just add products as I can afford and hopefully those who did back me, will be ready to buy when they come out!Learn about accountability on Kickstarter
- (28 days)