Oye! Mirch translates to “Hello, Chili!”! Inspired by our South Asian roots, these eclectic sauces will delight and entice your taste buds with a treasure trove of flavors. Our sauces are derived from and inspired by the bold Asian and Latin American cuisines which will spice up your dishes with palatable heat. Made with fresh, locally-sourced ingredients in small batches, our products are carefully crafted to maintain freshness and optimal flavor.
Meet the hot sauces!
The three extraordinary hot sauces within the Oye! Mirch portfolio have their own authentic flavor profiles that will enhance any cuisine and awaken your taste buds
- Tomato Chili: Slather your favorite grilled meats or vegan cauli hot wings with this fingerlickin' delicious yin and yang of a sauce
- Mango Chili: Drizzle your fave tacos, finish your seafoods or dress your salad with this sweet and spicy fusion that evokes memory of those warm and beautiful beaches
- Peanut Chili: Sizzle toss your home-made pad thai, dip those crunchy egg rolls or sauce up those yummy dumplings in this fiery nutty sauce
If you’re a foodie with a love for the spicier things in life, you can let your culinary imaginations run wild with Oye! Mirch hot sauces and we can assure you that it will become your new go-to meal enhancer.
The story behind Oye! Mirch and its Creator
On a cold, rainy evening, as Shruthi was readying to make an evening snack, her sons were craving for something crunchy and spicy to munch on. As she searched her pantry, Shruthi was disappointed to discover that she had forgotten to stock up on her usual items. Without her go-to condiment for kicking up the spice, Shruthi got to work whipping up a mouthwatering sauce made with tomatoes, chilies, and a carefully selected combination of spices.
Like a symphony conductor seeking to harmonize music, Shruthi blended the various ingredients to give it an east-meets-west flavor and whip up those quick cauli hot wings. With the delicious aroma wafting throughout the house, her kids although picky eaters, did not seem to miss the usual condiment in their favorite cauli wings. They devoured the snack as soon as it hit their plates.
Shruthi realized she had something special on her hands. The resulting sauce was playfully dubbed as "Tomtom Chili" and took a more formal avatar as "Tomato Chili" to become the first of three Oye! Mirch hot sauces
As the creator and chef-in-residence, Shruthi is no stranger to creating delicious products whether in her kitchen or commercially.
Born and raised in South India, Shruthi acquired her love of cooking from her mom, aunt, and grandma(fondly known as "paati"); her heart and home have since been in the kitchen.The exposure to unique culinary melting pot of influences in terms of spices, chilies, coconuts to name a few helped her pave the path to excellence in the kitchen and commercial ideation.
Having lived in SoCal the last two decades, Shruthi observed the culinary trends in the US; inspired by the introduction of global products, concepts and tremendous traction through social media, she started her first venture commercially with www.zesteez.com making inimitable chutneys, receiving accolades online and in local stores during tasting demos.
In her maiden undertaking, Shruthi learned a lot about the pulse of customer through excellence in products and a non-pareil service. Eventually, she got the opportunities to broaden her culinary horizons through her travels across Europe and Latin America. Aside from simply taking in the beautiful views at each destination, she learned that her favorite way to embrace a culture wholeheartedly was to immerse into their food scene.
With the perfect confluence of culinary influences, Oye! Mirch hot sauces have the potential to become a staple in the American pantry but to get there, we need your support!
- We have a proven history of releasing unique and flavorful products (Zesteez chutneys)
- Our products are clean, have unmatched ingredients and excellent flavor profile
- Oye! Mirch product development cycles included the feedback we received from the sample tasters. Some of them are already our current customers (retail, direct and bulk) who are eager to see the launch of Oye! Mirch sauces
We are graciously asking you to invest in Oye! Mirch by backing our campaign.The money raised in this Kickstarter will be invaluable in helping us bring this product to market, so we welcome you to join us on this journey. In exchange for your funding, we’re offering some tasty rewards—our hot sauces, along with other branded apparel/Made-in-USA custom cutting boards with our signature Oye! Mirch logo.
- Leave a comment / direct-message us on our Kickstarter page
- Email us email@example.com
- Direct-message us on Facebook/Instagram/ Twitter with the handle @zesteezllc
We appreciate your patience and will respond to you within 24-48 hours. Please send us emails if you have specific questions or preferences for the rewards. We will do our utmost best to fulfill your ask
Video/Photography, Filming and Direction: Angana & Doug
Marketing: Danielle, Marketing Mavens Inc.
Content & Design: Shruthi, Oye! Mirch Creator / Chefpreneur
Press Release & Website: Ed & team, iOVA Communications
Consulting & Strategy: Madhu, Ankit and Krish, Team Mirch
Risks and challenges
Schedule risk: We are executing as per our project plan and are well aware of where the slippage could occur (label approval). However, we are working to ensure that this risk does not materialize. Based on our experience working with these 3rd parties for our other products, we believe that we have a good handle on this risk.
Demand Risk: We have informed potential backers through an email ahead of launch and also set a modest goal which we hope to accomplish. We strongly believe that we will have enough demand to make #OyeMirchSauces a reality
We will strive to continuously keep the page updated for milestone events and ensure transparency in the process. Backers can keep contact us by email at firstname.lastname@example.orgLearn about accountability on Kickstarter
- (30 days)