Share this project

Done

Share this project

Done
Made with real ingredients, our hot sauces capitalize on the zest of spices and variety of chilies to deliver a unique flavor profile
Made with real ingredients, our hot sauces capitalize on the zest of spices and variety of chilies to deliver a unique flavor profile
115 backers pledged $12,699 to help bring this project to life.

About

Oye! Mirch - Fire up your taste buds with our hot sauces project video thumbnail
Replay with sound
Play with
sound

Oye! Mirch - Fire up your taste buds with our hot sauces

$12,699

115

Oye! Mirch translates to “Hello, Chili!”! Inspired by our South Asian roots, these eclectic sauces will delight and entice your taste buds with a treasure trove of flavors. Our sauces are derived from and inspired by the bold Asian and Latin American cuisines which will spice up your dishes with palatable heat. Made with fresh, locally-sourced ingredients in small batches, our products are carefully crafted to maintain freshness and optimal flavor.

Our sauces contain an impeccable blend of heat and flavor handcrafted for the discerning palate
Our sauces contain an impeccable blend of heat and flavor handcrafted for the discerning palate

Meet the hot sauces!  

The three extraordinary hot sauces within the Oye! Mirch portfolio have their own authentic flavor profiles that will enhance any cuisine and awaken your taste buds

  • Tomato Chili: Slather your favorite grilled meats or vegan cauli hot wings with this fingerlickin' delicious yin and yang of a sauce
  • Mango Chili: Drizzle your fave tacos, finish your seafoods or dress your salad with this sweet and spicy fusion that evokes memory of those warm and beautiful beaches
  • Peanut Chili: Sizzle toss your home-made pad thai, dip those crunchy egg rolls or sauce up those yummy dumplings in this fiery nutty sauce

If you’re a foodie with a love for the spicier things in life, you can let your culinary imaginations run wild with Oye! Mirch hot sauces and we can assure you that it will become your new go-to meal enhancer.

Meet your new pantry must-haves
Meet your new pantry must-haves

The story behind Oye! Mirch and its Creator 

On a cold, rainy evening, as Shruthi was readying to make an evening snack, her sons were craving for something crunchy and spicy to munch on. As she searched her pantry, Shruthi was disappointed to discover that she had forgotten to stock up on her usual items. Without her go-to condiment for kicking up the spice, Shruthi got to work whipping up a mouthwatering sauce made with tomatoes, chilies, and a carefully selected combination of spices. 

Tasty trio of Oye!Mirch sauces
Tasty trio of Oye!Mirch sauces

     Like a symphony conductor seeking to harmonize music, Shruthi blended the various ingredients to give it an east-meets-west flavor and whip up those quick cauli hot wings.  With the delicious aroma wafting throughout the house, her kids although picky eaters, did not seem to miss the usual condiment in their favorite cauli wings. They devoured the snack as soon as it hit their plates. 

Classic cauliwings tossed with the hot sauce, the dish that led to the inception of Oye! Mirch.
Classic cauliwings tossed with the hot sauce, the dish that led to the inception of Oye! Mirch.

     Shruthi realized she had something special on her hands. The resulting sauce was playfully dubbed as "Tomtom Chili" and took a more formal avatar as "Tomato Chili" to become the first of three Oye! Mirch hot sauces

     As the creator and chef-in-residence, Shruthi is no stranger to creating delicious products whether in her kitchen or commercially. 

     Born and raised in South India, Shruthi acquired her love of cooking from her mom, aunt, and grandma(fondly known as "paati"); her heart and home have since been in the kitchen.The exposure to unique culinary melting pot of influences in terms of spices, chilies, coconuts to name a few helped her pave the path to excellence in the kitchen and commercial ideation.

Oye! Mirch creator is never without a smile doing what she loves in her kitchen
Oye! Mirch creator is never without a smile doing what she loves in her kitchen

     Having lived in SoCal the last two decades, Shruthi observed the culinary trends in the US; inspired by the introduction of global products, concepts and tremendous traction through social media, she started her first venture commercially with www.zesteez.com making inimitable chutneys, receiving accolades online and in local stores during tasting demos.

Mango Chili on classic seafood tacos - yumm!
Mango Chili on classic seafood tacos - yumm!

In her maiden undertaking, Shruthi learned a lot about the pulse of customer through excellence in products and a non-pareil service. Eventually, she got the opportunities to broaden her culinary horizons through her travels across Europe and Latin America. Aside from simply taking in the beautiful views at each destination, she learned that her favorite way to embrace a culture wholeheartedly was to immerse into their food scene.

Home made classic pad thai tossed with Oye!Mirch Chili
Home made classic pad thai tossed with Oye!Mirch Chili

With the perfect confluence of culinary influences, Oye! Mirch hot sauces have the potential to become a staple in the American pantry but to get there, we need your support! 

  • We have a proven history of releasing unique and flavorful products (Zesteez chutneys)
  • Our products are clean,  have unmatched ingredients and excellent flavor profile
  • Oye! Mirch product development cycles included the feedback we received from the sample tasters. Some of them are already our current customers (retail, direct and bulk) who are eager to see the launch of Oye! Mirch sauces

We are graciously asking you to invest in Oye! Mirch by backing our campaign.The money raised in this Kickstarter will be invaluable in helping us bring this product to market, so we welcome you to join us on this journey. In exchange for your funding, we’re offering some tasty rewards—our hot sauces, along with other branded apparel/Made-in-USA custom cutting boards with our signature Oye! Mirch logo.

  • Leave a comment / direct-message us on our Kickstarter page  
  • Email us info@zesteez.com  
  • Direct-message us on Facebook/Instagram/ Twitter with the handle @zesteezllc

We appreciate your patience and will respond to you within 24-48 hours. Please send us emails if you have specific questions or preferences for the rewards. We will do our utmost best to fulfill your ask

Video/Photography, Filming and Direction: Angana & Doug  

Marketing: Danielle, Marketing Mavens Inc.  

Content & Design: Shruthi, Oye! Mirch Creator / Chefpreneur 

Press Release & Website: Ed & team, iOVA Communications

Consulting & Strategy: Madhu, Ankit and Krish, Team Mirch

Risks and challenges

Schedule risk: We are executing as per our project plan and are well aware of where the slippage could occur (label approval). However, we are working to ensure that this risk does not materialize. Based on our experience working with these 3rd parties for our other products, we believe that we have a good handle on this risk.

Demand Risk: We have informed potential backers through an email ahead of launch and also set a modest goal which we hope to accomplish. We strongly believe that we will have enough demand to make #OyeMirchSauces a reality

We will strive to continuously keep the page updated for milestone events and ensure transparency in the process. Backers can keep contact us by email at info@zesteez.com

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Oye! Social Star

    We will thank you and give you a shout-out on our social media platform and website.

    Includes:
    • Social media and Website shout out
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    Oye Oye!!

    You will select 2 of 3 sauces ** Includes Shipping &Handling**

    Includes:
    • 1 Shipment - 2 of the 3 Oye! Mirch sauce of your choice
    • Oye! Mirch branded Hat or T-shirt
    • Backer's name on website scrolling ticker
    Less
    Estimated delivery
    Ships to Only United States
    Limited 74 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $80 or more About $80

    Mirch World

    (Not for USA Backers!! Thank you!)

    This reward is for our potential worldwide backers and designed to ensure they get the best value given the shipping costs from USA.

    Includes:
    • 1 Shipment -3 of our exquisite sauces
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $100 or more About $100

    Sassy Mirch

    You will select any combination of 3 sauces , a cool hat or tee and Apron of your choice! ** Includes Shipping &Handling**

    Includes:
    • 1 Shipment - Your choice of any 3 of our amazing Sauces
    • Oye! Mirch branded Hat or T-shirt
    • Oye! Mirch branded Apron for the chef en voux
    Less
    Estimated delivery
    Ships to Only United States
    19 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $500 or more About $500

    Cool and Classy Mirch! Limited Edition

    Sauces with personalized labels (Limited Edition Only), Oye! Mirch branded apparels. Perfect for gifting to friends and family. ** Includes Shipping &Handling**

    Includes:
    • 5 shipments - Your choice any 3 of our delicious sauces
    • Personalized labels on each bottle
    • Oye! Mirch branded hoodie
    • Oye! Mirch Branded Cool Hat or Tee
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $500 or more About $500

    Cool and Classy Mirch!

    Oye! Mirch Sauces , Oye! Mirch branded apparels. ** Includes Shipping &Handling**

    Includes:
    • 5 shipments - Your choice any 3 of our delicious sauces
    • Oye! Mirch branded hoodie
    • Oye! Mirch Branded Cool Hat or Tee
    Less
    Estimated delivery
    Ships to Only United States
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $500 or more About $500

    Cool Desi Mirch!

    Oye! Mirch Sauces , Oye! Mirch branded apparels. ** Includes Shipping &Handling**

    Includes:
    • 1 shipment of 3 sauces + branded hat + t-shirt+apron+hoodie
    • Oye! Mirch branded rustic cutting board - Made in USA
    Less
    Estimated delivery
    Ships to Only India
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $1,000 or more About $1,000

    Craft your own Mirch!

    10 shipments of Oye! Mirch sauces, branded apparel and a branded Cutting board also made in USA. ** Includes Shipping & Handling**

    Includes:
    • 10 Shipments - 3 sauces of your choices of Oye! Mirch
    • Oye! Mirch branded rustic cutting board - Made in USA
    • Oye! Mirch branded hoodie
    • Video-chat with the Creator for recipes etc. 3x1hr sessions
    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $5,000 or more About $5,000

    Mirch Haven!

    Allow our chef-in-residence to plan and execute a wonderful vegetarian/pesce dinner for 4 with your choice of ingredients using our Oye!Mirch sauces as secret ingredients.

    We can swap out any reward you desire and we are cool with that :)

    LImited to Bangalore area in India (In-person)

    Includes:
    • Your choice of any 3 Oye! Mirch Sauces
    • Oye! Mirch branded rustic cutting board - Made in USA
    • Backer's name on website scrolling ticker
    • Personalized labels on each bottle
    Less
    Estimated delivery
    Ships to Only India
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $5,000 or more About $5,000

    Mirch Haven!

    Allow us to plan a fun-filled foodie roadtrip for 2 in Little India, LA with accommodation and flight tickets

    Will include the other items including products, apparel and signature high-end made-in-USA cutting board

    We can swap out any reward you desire and we are Mirch with that :)

    Includes:
    • Your choice of any 3 Oye! Mirch Sauces
    • Oye! Mirch branded rustic cutting board - Made in USA
    • Backer's name on website scrolling ticker
    • Personalized labels on each bottle
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)