It is a radical new approach to the design to the golf ball that incorporates a patented hollow-metal core. This unique core concept shifts weight to the outside of the ball and changes the spin characteristics resulting in a far more accurate flight in comparison to other balls on the market that still use the same basic design and construction that was introduced over 20 years ago. In addition to the reduced hooking and slicing, putting lines are straighter.
The ball is intended to make the game of golf more enjoyable for everyone. Its performance enhancements will be most noticeable to non-professional golfers and our hope is that this ball can help expand the golf market by reducing some of the frustration that comes from hitting errant shots! There are plans to further improve the product so that scratch golfers and even tour professionals might find it of interest as well.
Our concept was approved in the past but balls must be resubmitted every single year. We have made sure that when designing the ball, it would conform to all the metrics the USGA has laid out. We have no interest in making a "cheater ball." We just want to make a better ball. I beleive that is what we have done!