Why We’re Doing This
Over the years, premium winter jacket companies have put forth the notion that the only way to stay warm in the winter is by wearing the fur and feathers of animals. This is upsetting to us because fabric technology has caught up to the times and can often outperform the skins of these innocent animals. However, a premium animal-free alternative has never been offered to consumers, therefore forcing those who swore they would never wear fur after watching ‘101 Dalmatians’ to break their oath by wearing fur trim parkas - and this has become the norm.
Mammoth is on a mission to change this norm by providing animal-free outerwear!
We are built on Warmth, Function and Fashion
Warmth - We are often asked how we can keep people warm without the use of animals. The answer is our PrimaLoft Gold insulation. For those spending time in the worst cold and wet weather conditions possible, or those looking for the pinnacle of comfort and performance should look no further than PrimaLoft Gold Insulation – the highest performing animal free insulation available. The ultimate in warmth-to-weight available in a synthetic is coupled with incredible packability and softness that mimics goose down. Microfibers trap body heat to make this the most thermally-efficient synthetic insulation available, with water-repellency that insulates even in the wettest weather – maintaining 98% of warmth when wet.
Function – Whether its our felted pockets, climate control back straps, or built in thumbholes, we made sure to include all the bells and whistles so that those cold winter days are enjoyed rather than endured. The sleeves and chest area provide great maneuverability, while our hood locks in the warmth!
Fashion – It is important to us to deliver a product that is warm without the bulk. A challenge in winter wardrobes is having form fitted clothes. We attacked these issue with the tailoring skills of our co-founder Anthony DeBartolo. Our lead Designer, Sarah Hopgood of Roncesvalles, Toronto, comes with a wealth of experience and expertise. We wanted a jacket that made a statement that was “City person connected with nature” and Sarah delivered with our original 3 jacket collection.
Available Colours and Sizes
Our original collection is available in Moonlit Black in the following sizes
We’re going up against the big boys and we need YOU to get our backs as we cover yours this winter. We need to meet a modest production minimum to make this happen and with your Kickstarter donation we are going to bring this project to life! With this money we will also invest in design and development so we can get a larger line of styles and colours that will be made for next winter.
Risks and challenges
We have a background in manufacturing and understand that building any quality product takes time. We've spent the last year working with our manufacturers through the production process, eliminating any production issues that we could foresee. With that being said, there are always potential delays that may occur out of ones control and we here at Mammoth understand that. We will do are very best to ensure that if any delays arise, that they are kept to a minimum.
Lastly, our designs and pictures are of prototypes that represent the final product; however, as we continue to receive your input, we may incorporate subtle enhancements prior to production. If so, any changes will be transparently communicated to all backers and nothing will be drastic.Learn about accountability on Kickstarter
- (30 days)