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$5,691 pledged of $44,995 goal
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By Ryan Sanders
$5,691 pledged of $44,995 goal
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About

Kit Lab is an online marketplace where brewers can upload their recipes to sell as made-to-order beer kits. When a kit sells, Kit Lab packs and ships the kits and splits the profits with the author.

As an author, you simply upload your recipe and Kit Lab will send you payments for the life of your kit. It's that simple.

 Kit Lab on The Brewing Business Podcast:

Brewers who want to shop for new, original homebrew kits will love Kit Lab. Since anyone can post kits to the marketplace, you can find kits from your favorite home brewing forum members, your favorite brewing magazines, and even your favorite breweries. The site allows buyers to find kits that have won competitions, subscribe to their favorite authors, and to submit feedback about purchased kits to other potential buyers.

Home brewers who have created great home brewing recipes will love to sell their kits on Kit Lab. Brewers can can upload recipes once and earn income off of their kits for life. The more highly rated authors' kits are, they more they will sell.

Organizations such as brew clubs, non-profits, brewing publications and breweries will all love using their existing platforms to sell kits and further fund their organizations.

Authors will be paid $1/gallon for the entire life of their kits. Sell four 5-gallon kits this month? We owe you $20. Sell ten 10-gallon kits? You've got $100 coming your way - all for that one great recipe you uploaded once.

Kit Lab is created by the folks that made Better Beer Kits. We've got some great experience with packing, shipping, and creating high quality beer kits that we will apply directly to Kit Lab. In fact, if Kit Lab is funded, we plan to just convert Better Beer Kits into a seller account on Kit Lab and focus 100% on the marketplace.

Authors retain 100% ownership over their work and can control how and when it is used in perpetuity. So when you post on the site, you agree to let us sell ingredient kits based on your work, but you are in no way agreeing that we have any sort of ownership over the work itself. So if you have the #1 most popular kit on the whole site and decide that you don’t want to sell it any more, that is your prerogative. You own us, not the other way around.

We want you to be selling by July 1st, 2015.


    Want to sign up to sell on Kit Lab? Check out kitlab.co/signup

  • Better Beer Kits (19 Kits)
    Harvest Cascade IBA, Vanilla Bomb Brown Porter, and more...
  • Pink Boots Society (2 Kits)
    Retro Bomber 1995 IPA, and more...
  • Marshall "Brulosopher" Schott
    Tiny Bottom Pale Ale
  • Billy Broas - Founder of The Homebrew Academy
    Citra Pale Ale
  • The Homebrew School
    Black IPA, Rye Pale Ale, Saison
  • Marcin Ostajewski (20 Kits)
    Imperial Stout with Chili, Coffe Milk Stout, Belgian Pale Ale, Grodziskie
  • Thirsty Nomad Brewing Co (12 Kits)
    Seeker - Oceania Pale Ale, Valkyrie - Chocolate Sweet Stout, Vagabond - Weizenbock
  • Homebrewers Local 402 (20 Kits)
  • Daniel Zenner (1 Kit)
    California SUGA
  • Texas Homebrewers (15 Kits)
  • Charles Keely (1 Kit)
    Highlanders Grog (Scotch Ale)
  • Adam Nimmo (3 Kits)
    English Bretter, Jack 'The Stout' Skellington, Ruffneck Bass
  • Rich Griswold (7 Kits)
  • Shadow Beast Brewery
  • Matthew Hillocks
  • Tim Mayeux (6 Kits)
  • Matt Slem (5 Kits)
  • Kvillebryggeriet (10 Kits)
  • Dennis Adolfi (10 Kits)
  • Christian Kristensen (5 Kits)
  • Kenneth Horstkamp (10 Kits)
  • Edward Svihus (3 Kits)
  • Yellow Dog Brewing (10 Kits)
  • Marshall Schott (6 Kits)
  • Joseph McHugh (15 Kits)
  • Ryan White (10 Kits)
  • Alex Sheftel (15 Kits)
  • Homebrewers Local 402 (15 Kits)
  • Dave Link (5 Kits)
  • James Sheehan (5 Kits)
  • Jason Barker
  • Keith Campbell (5 Kits)
  • Ken Davis (5 Kits)
  • Dylan Naegele (5 Kits)
  • Branden Feldkamp (4 Kits)
  • Bay Hill Brewing (20 Kits)
  • Shawn Sharrow (4 Kits)
  • Thomas Ragin
  • Drew Boone (3 Kits)
  • Jason Beaudoin (10 Kits)
  • Alexandre jodoin (6 Kits)
  • 13th Gate Brewing
  • Aaron Rogge (10 Kits)
    Doppelbock, Strong Scotch Ale, Rye Altbier
  • Jeremy Simard (5 Kits)
  • RaspberryPintsCandy bar milk stout, gluten free ipa, ceral pale ale
  • James Johnson (3 Kits)
    Jim's American Wheat, Shillelagh Irish Red Ale, Middletown Pale Ale
  • Clyde Harless (3 Kits)
  • Missouri Mashers (5 Kits)
    Palo Santo Clone, Tank 7 Clone, Barrel Aged Wheat Wine
  • porter brew (8 Kits)
    Garage Beer (Kolsch, easy drinking), Crocodile Pale (APA, citrus forward Pale Ale), Snow Day (Vanilla Porter)
  • Immaculate Brewery
  • Derek Springer
    Fiesta Cumpleaños Vienna Lager, Obsidian Dagger Black IPA, Top O' The Mornin' Breakfast Stout
  • Barley's Angels Milwaukee
  • John Hautzinger (5 Kits)
    Bourbon Vanilla Porter, SMaSH IPA, Mexican Chocolate Stout
  • Clinton Watton (3 Kits)
    Rocky Mountain Scotch Ale, Banana Bavarian Heffeweizen, and Raspberry Sour Braggot
  • McVanDerBeer
  • The Would-Be Brewmaster Curly's Milk Stout, Hot Stove Porter, Spring Training Stout
  • Brewspective (12 Kits)
    Black Rye IPA, Vanilla Baltic Porter, Oak Aged Bourbon Oktoberfest.
  • GlassBelly Brewers (10 Kits)
    Rye Stout, Butterscotch Ale (10% ABV), Rye Saison
  • Kennan Archer
    Rhuby gold, Fuzz Nugget Pale Ale, 10/4 Amber ale
  • Kevin Stone
  • Skotrat.com / Brewrats.org (10 Kits)
    Wee Heavy, Honey Wheat, IPA, Chocolate Stout, Kolsch
  • Andrew Brown (5 Kits)
    Red Stripe Clone, Maple Bacon Coffee Porter, Sorrel Pale Ale
  • Logan Brewlevard Society
    Hibiscus Wit, Chocolate Rye Saison, Nelson Black IPA
  • Jeremy West
    Amorous Turtle Dark Mild, Dunkel Lager
  • James Huenink
    Gemuetlichkeit- Vienna/Hallertau SMaSH, Black Friday IPA- Black IPA, Mango Monk- Belgian IPA
  • Matthew Lorfeld (10 Kits)
    Belgian Quad, Indian Brown Ale, Mocha Porter
  • Louis Mannikko
  • Rude Boy Brewing (5 Kits)
  • Matt Taylor
  • Charles Thresher
  • Christopher Garcia (5 Kits)
    Imperial oaked brown, pumpkin esb, spiced peach sour
  • Tyler Johnson (3 Kits)
    Oak aged tropical pale ale, cucumber basil saison, Hazelnut Brown ale
  • Jeff Liddell (4 Kits)
  • Impact Zone Brewpub (4 Kits)
    Red Dragon Porter, Blazing Skies Blueberry, Red Leg Lager
  • Jamie Burnham
  • Scott Abene (10 Kits)
    Skotrat's B52 Honey Wheat, Skotrat's Traquair House Ale, Skotrat's East Kingston 2 Ounce IPA
  • Brendan Williamson
  • Theresa Kettner
    Imperial Scion
  • Adam's Awesome Ales (10 Kits)
  • BeerBorg (5 Kits)
    Summer Wheat Beer(Oberon, Blue Moon), Delta Bravo RyePA, Scottish Strong Ale
  • Michael Shearer
    Black IPA, Rye Pale Ale, Saison
  • Nigel Smith (5 Kits)
    cascade best, raspberry wheat sour, Xmas stout
  • Aaron Barlow (10 Kits)
    Spiced Saison, Chocolate Porter, Hibiscus IPA
  • Jeffrey Rife
    Essex Dry Stout (seasonal), English IPA, 7Cs Pale Ale
  • James Longstreet (5 Kits)
    Cascade/Citra Pale Ale, Sorachi Ace Saison, Oatmeal Stout
  • BeeR Run Brewery
    Recovery Red, Spring Thaw Rail Trail Lager, Snowshoe Winter Ale
  • David Gibb (10 Kits)
    Powder Glade Belgian Wit, Summer's Night Sweet Cherry Stout, Kicked Keg IPA
  • Sean Willoughby (5 Kits)
  • Brian Denny (20 Kits)
    Saison, Cherry Sour, Kolsch
  • Bert Lightle
  • Roy Carlin (24 Kits)
  • Douglas Barbin
  • Mr. Rufus Brewing Co. (5 Kits)
    Tripel, saison, witbier
  • Stephen Boyajian
    Oatmeal Stout, Black IPA, Pink Peppercorn Saison
  • Nora Last (5 Kits)
    Lavender & Citra Berliner Weisse
  • DOH! Brew Club (5 Kits)
    Grams Pumpkin Pie, Kings Porter, Krypt Keepers Kolsch
  • Shane Patterson (10 Kits)
    chicory brown ale, sweet tea cream ale, pumpkin quad,
  • Kevin Fair
    Black Coffee IIPA, Blood Orange Hefeweizen, Raspberry Red Ale
  • Dwight Mulcahy (50 Kits)
    ezGose, Altbier, Wiezenbock, Helles Wiezenbock
  • Apartment Brewing (12 Kits)
    B2: Extra Stealthy Bitter, B3: Best Black Bitter, Treecelot White IPA
  • Remy Orrantia
    Snack pack Bavarian hefeweissbier, bohemian pilsener, saison
  • Joe Niedzwecki
  • Dennis Bryant (5 Kits)
    Blue Indain Blueberry Wheat, Vacation Vanilla Porter, Bust it Big Belgian Blonde
  • Scott Linden (5 Kits)
    Honeyweizen, Cascading Dark Ale, Alt Beir
  • MECA Brewers (10 Kits)
    "Whiter Shade of APA" (Blue Ribbon Winner, Indiana State Fair),
    "Red, White and Blue Pils" (Blue Ribbon Winner, 2007 Indiana State Fair),
    Small Town IPA (Blue Ribbon Winner, 2008 Indiana State Fair),
    "Uncommon Pils" (Blue Ribbon Winner, 2008 Indiana State
  • Strange Brew
    Pumpkin Peach Ale, Pizza Beer, Hop Lizard IPA
  • Wolham Boozery (20 Kits)
    Warrior IPA, Brown Braggot, All-Malt Stout
  • Mike Gray (5 Kits)
  • BostonianBrewers
    British Dark Mild (The Barwench), American Pale Ale (Vitamin C), 'Murican Ale (Blonde Ale)
  • Kevin Kearney (5 Kits)
    British Dark Mild (The Barwench), American Pale Ale (Vitamin C), 'Murican Ale (Blonde Ale)
  • The Beginners Brew
    Peppermint Stout
  • Levi Pearson
  • Andrew Henrickson
    Tropical Plumber IPA with optional mango and pineapple, English Summer Ale & Lemongrass Sage Saison
  • Travis Schneider (10 Kits)
  • Hopstories (5 Kits)
    Heart of Cascadia CDA, Zeus IPA, Rhinichthys Red Rye
  • Adam Ward (5 Kits)
    ESB, Pilsner, Coffee Stout
  • Adam Letize (3 Kits)
  • John O'Rourke (3 Kits)
    German Pilsner, Bananas Foster Hefeweizen
  • Nomadic Church of Fermentation (8 Kits)
    Craison d'Etre, Old Chubby, Pumpkin Peach Amber
  • UpDawg Brewing Company
    Jalapeño Pale Ale
  • Daan Muller (10 Kits)
    Pumpkin Saison, Smoked Rye Lager, Toasted Oats Rye Bock
  • Mark Davis (12 Kits)
    Honey Raspberry Ale, All American Red, Holiday Barleywine
  • Homebrew Emporium (20 Kits)
    Pink Haze Salted Braggot, Paddy's Irish Red, Edgar Allen Porter
  • Caleb Whitenack (10 Kits)
    Bi Polar Bear Imperial Stout, Psychotic Kiwi IPA, and Raspberry Wheat
  • Idiom Brewing (3 Kits)
    Amarillo Pale Ale, Wry Guy India Red Ale, Hop Flashes Galaxy IPA
  • David Walter
  • Michael Maugel (6 Kits)
    Citra Double IPA, Belgian Tripel, Berliner Weiss, White IPA, Wee Heavy, Mosaic IPA, Hoppy Brown
  • Chris Ellison
  • Alex Rock (5 Kits)
    Toasted Oatmeal Pale Ale, Ryeway to the Dangerzone
  • Joey Coonce
    Snowmelt RyeIPA, Apprentice of Illusion, Pumpkin Pecan Ale
  • Dustin Huiting (10 Kits)
    luck of the ryerish, tiny lion stout , jacks cold sweat double ipa
  • Piero Colombo (50 Kits)
    Coffee porter, Doppelbock, Belgian Dark Strong Ale
  • Jay Franck (10 Kits)
    Sour Mash Berliner Weiss, Summer Shandy Clone, Munich Helles
  • Thomas Lay (3 Kits)
    strawberry saison, red ale, red lager, coffee porter
  • Jerry Wallace (15 Kits)
    Basil Agave Ale , Somkin hot blonde
  • Ben Zimmer (2 Kits)
    American Amber IPA, Hopped Up Belgian Abbey
  • Brew Beer and Drink It (10 Kits)
    California Common Beer, Pumpkin Porter, Arizona Amber
  • Mark Gillette
    Sahti (rye farmhouse ale), Gotlandsdricka (smoked farmhouse ale), Farmhouse Stout
  • Ryan Brown (10 Kits)
    APA, Hefeweizen
  • Bud Molyneux
    Russian imperial Stout. Belgian Dark Strong, Honey blonde Ale
  • Patrick Dube (6 Kits)
    Berliner weisse, hard root beer, PB&J
  • David Knapp (4 Kits)
    Imperial stout, whitbier,brown ale
  • James Torre (3 Kits)
    Tropical IPA, Lemon Saison, Chocolate Wheat
  • Inspired Fermentations
    Pooka's Share ( Irish Red Ale ), Blond Melon (American Blonde Ale), Snowbound (Vanilla Java Porter)
  • Christopher Prigmore (6 Kits)
    Cream Ale, Wit beer with fresh citrus, russian imperial stout
  • Judson Powers (8 Kits)
    Conan Session IPA, Irish Red Ale, Oatmeal Stout
  • Ryan Townsend (10 Kits)
  • Liam Turner (10 Kits)
  • Matthew Madden
    Lakehouse Porter, Lakehouse Session IPA, Lakehouse Farm Ale
  • Noah Beach
  • Evan Ross (10 Kits)
    Cherry wheat, Toasted coconut porter, russian imperial
  • Latchkey Brewing (3 Kits)
    Session IPA, Milk Stout, Saison
  • Justin DeMerchant (5 Kits)
  • John Krahling (10 Kits)
    Pale Face Pils, Brown Nosed Porter, Hip Hopped IPA
  • Colin Milne (10 Kits)
    American Stout, Marzen, IPA
  • Roshambo Brewing (10 Kits)
    Belgian Golden Strong, All Simcoe IPA, Lambic
  • Jennifer Wimler
  • Justin Kusy
  • Ryan Foster
    Brown Porter, Robust Porter, Pale Ale
  • Absent Minded Brewer (3 Kits)
    Single Hop Saison (Belma), Session IPA, Smoked Porter
Ryan Sanders
Kit Lab is designed and built primarily by Ryan Sanders, owner of betterbeerkits.com, Web Design Lead at Lulus.com, and adjunct professor of web design and animation at California State University, Chico.

Supporting Team Members:

Jake the Intern
Providing support with marketing, business development, recipe development and testing. Jake brews at least once a week. At least.

Jay Darden
Providing support with warehouse planning and logistics, Jay managed a branch of a national retail/warehouse business.

We've been busy laying the foundation for a successful launch - here are some of the wholesale accounts we hold which help make this all possible.

Risks and challenges

There are a few major challenges that we have to designed around in order to get Kit Lab off the ground.

Stock - We're essentially creating a marketplace that will allow you to upload any recipe you can think of, which could lead to unmanageable stock needs. The plan is to launch with a base set of ingredients (for instance, only one or two brands of grain, DME, LME etc) and expand the ingredient selection the instant we can. In the rare cases where a kit uses a very unique ingredient, the plan is to source the ingredient as quick as possible and ship the kit the second the ingredient arrives to the warehouse.

Plagiarism - The recipes will be screened through the same sort of tools that college professors screen term papers through. It's actually really easy to spot direct rip-offs in an automated fashion, so that will keep the plagiarism down for sure. As far as small tweaks and changes? That's a bit of a gray area, but our feelings are if you've taken a recipe and put your own spin on it, you've added something original to it and its ok to call it yours. We also believe that the home brewing community is proud of their original creations and they kind of self police when someone does try to say "Hey look at this new IPA I made. It's call Bliny the Belder." That's usually shamed out of existence pretty quickly :)

It's also worth mentioning as well that strictly speaking, you can't copyright a recipe. Nor can you copyright/patent a common production process. So really, its not actually illegal to represent someone else's recipe as your own. Just a super dick move. And something we will not tolerate as moderators.

Anywho, the TLDR on the whole question is we'll have a very public frowny face regarding plagiarism, tools in place to screen the most obvious copies out, human moderators, and we'll feature the folks doing the best original work.

Transparency - How will authors know that we are being honest about sales numbers? Each author will have their own dashboard when they log in so they can view every sale they've ever made, how much profit they've earned in a given period, etc. So the platform, which is made from open source pieces (so not secretive and specific to us) is pretty darn transparent. That, and we're looking to foster an awesome community of happy, engaged homebrewers, and stealing from them would kind of run counter to that goal :)

Efficiency - Since each kit will be made to order and it will be impossible to pre-make any part of the kits, efficiency of employee processing could be an issue. We've designed recipe/order sheets that will help kit packing to happen as quickly as possible.

Shipping Rates - We'd like to offer the fastest and lowest shipping rates we can to all our customers, but until we start actually shipping kits out the door, we're not going to be able to negotiate better rates with the shipping carriers. This isn't as much of a challenge as it is just a reality that we've planned for. Shipping rates will start around $15 for a five gallon kit and drop soon after we start shipping at volume.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    VIRTUAL TIP O’ THE GLASS:
    - Listing on our founder's page

    We're excited to have you as a supporter and will list you for all time on our Supporters List at kitlab.co.

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    Pledge $10 or more About $10

    BECOME A FOUNDER:
    - Digital founder's badge on kitlab.co
    - Kit Lab logo sticker

    You’ll earn the Founders Badge which will be displayed on your recipe listings and profile for life.

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    Pledge $25 or more About $25

    KIT LAB LOGO T-SHIRT:
    - Logo t-shirt
    - Digital founder's badge on kitlab.co

    Show your colors as a founding member of Kit Lab.

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    Pledge $50 or more About $50

    KIT LAB WORK SHIRT:
    - Kit Lab work shirt
    - Kit Lab coasters
    - Digital founder's badge on kitlab.co

    The perfect, tough work shirt to wear when you’re creating new recipes in your lab.

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    Pledge $65 or more About $65

    ATTEND THE LAUNCH PARTY:
    - (1) Ticket to the launch party in Chico, CA
    - Digital founder's badge on kitlab.co

    We're throwing a launch party at The Handle Bar in Chico, CA on May 2nd, 2015.

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  6. Select this reward

    Pledge $75 or more About $75

    WORK SHIRT + GROWLER:

    - Kit Lab Work shirt
    - Kit Lab glass flip-top growler
    - Digital founder's badge on kitlab.co

    The perfect, tough work shirt to wear when you’re creating new recipes in your lab.

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  7. Select this reward

    Pledge $80 or more About $80

    RETRO BOMBER THROWBACK IPA BEER KIT:

    - 5 Gallon beer kit (all grain -or- partial mash)
    - Digital founder's badge on kitlab.co

    This kit was designed by Teri Fahrendorf for the Pink Boots Society, a non-profit that empowers women beer professionals to advance their careers in the beer industry through education. By choosing this reward, you'll help fund Kit Lab AND support Pink Boots Society.

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    Pledge $80 or more About $80

    TINY BOTTOM PALE ALE BEER KIT:

    - 5 Gallon beer kit (all grain -or- partial mash)
    - Digital founder's badge on kitlab.co

    This kit was designed by Marshall Schott of brulosophy.com. By choosing this reward, you'll help fund Kit Lab AND support The Brulosopher.

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    Pledge $80 or more About $80

    CITRA PALE ALE BEER KIT:

    - 5 Gallon beer kit (all grain -or- partial mash)
    - Digital founder's badge on kitlab.co

    This kit was designed by Billy Broas from The Homebrew Academy, a school that make it as easy as possible to break into the hobby and have success.. By choosing this reward, you'll help fund Kit Lab AND support The Homebrew Academy.

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    Pledge $100 or more About $100

    KIT LAB GLASSWEAR SET:

    - Kit Lab glass flip-top growler
    - (2) Kit Lab pint glasses
    - Kit Lab coasters
    - Digital founder's badge on kitlab.co

    Share your latest kit creation with your friends from this custom glassware set.

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  11. Select this reward

    Pledge $250 or more About $250

    BREW WITH KIT LAB:
    - 5-Gallon founder's ingredient kit
    - Online group brew session
    - Kit Lab glass flip-top growler
    - Digital founder's badge on kitlab.co

    We want to get together with you guys and brew! We'll send everyone a Founder's Ingredient Kit and we'll all meet online to brew, hangout, and chat.

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  12. Select this reward

    Pledge $500 or more About $500

    GET FEATURED ON KIT LAB:
    - (1 month) Featured seller status
    - Digital founder's badge on kitlab.co

    You'll be featured on the homepage of kitlab.co for a whole month! Users will find your recipes easily in this new marketplace.

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  13. Select this reward

    Pledge $1,000 or more About $1,000

    STAY FEATURED ON KIT LAB:
    - (6 months) Featured seller status
    - Digital founder's badge on kitlab.co

    You'll be featured on the homepage of kitlab.co for six whole months! Users will find your recipes easily in this new marketplace.

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  14. Select this reward

    Pledge $2,500 or more About $2,500

    CUSTOMIZED STAINLESS CONICAL:
    - Your logo/name etched on 7-gallon conical
    - Your logo/name etched glass flip-top growler
    - (4) Your logo/name etched pint glasses
    - (6 months) Featured seller status
    - Digital founder's badge on kitlab.co

    You're a brewing champ! We know it and now your friends will know it. We will etch your name/logo onto a 7-gallon SS Brewtech Chronical fermenter and a complete glassware set just so no one forgets.

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    Pledge $5,000 or more About $5,000

    GUEST OF HONOR AT LAUNCH PARTY:
    - (2) Sierra Nevada tour and dinner
    - Guest of honor at Kit Lab launch party
    - Hotel & food for two days
    - Rental car
    - Go kart racing!
    - (2) Tickets to the launch party in Chico, CA
    - Digital Founder's Badge on kitlab.co

    Come hang out with us for the weekend of our launch party! You pay for airfare and we'll cover everything else.

    Launch party is at The Handle Bar in Chico, CA on May 2nd, 2015.

    Flights: When pricing flights, try to fly into Sacramento International Airport (SMF). We'll have a rental car waiting!

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    Pledge $10,000 About $10,000

    CORPORATE SPONSORSHIP:
    - (1 year) Color glossy postcard in every single box we ship advertising your brewing products.

    Have a brewing or related product you'd like to advertise to our customers? We'd like to pay to produce a two-sided, full color, glossy postcard for your product or service that will make its way into every single box we ship for a full year.

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Funding period

- (30 days)