"YOGA IS / NOT _____________" Inspiring Photo-Art Quote Book project video thumbnail
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$1,534 pledged of $4,900 goal
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By Lev Kalashnikov LLC
$1,534 pledged of $4,900 goal
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About

"YOGA IS / NOT _____________" is a collaborative project by Anna Mikheenko (Ashtanga Vinyasa yoga instructor with experience more than 7 years, follower of Sri K. Pattabhi Jois) and Lev Kalashnikov (professional photographer with experience of over 11 years).

We wanted to understand what the true yoga is really all about and so we went to the ancient sites of India in winter of 2013-2014 to do yoga in different schools and places, communicate with different teachers in various ashrams while taking stunning pictures in sacred yoga places.

After our 4-month trip we have realized the value of a huge misconception people have on yoga and we wanted to share the wisdom that has been handed down to us.

Example of the book layout (click to preview the book)
Example of the book layout (click to preview the book)

We want to publish a beautiful Art-Photo book with essays and quotes
from the great ancient and modern masters followed with beautiful pictures from sacred places featured with hundreds of full color photographs, hundreds of wisdom quotes and essays about people's delusions in mixing Yoga with workout, philosophy, religion, stretching, form of meditation or other things.

Example of the book cover (click to preview the book)
Example of the book cover (click to preview the book)

All that will be harmoniously combined with beautiful professional photos taken during our spiritual journey (we have selected over 600 beautiful high resolution pictures to choose from for the book).

Bhujangasana (Cobra Pose)
Bhujangasana (Cobra Pose)

We really want to share our work with you and so provide many people with the true versatility of yoga and its wisdom. This is a great book either for reading, or for a coffee table.

Example of the book layout (click to preview the book)
Example of the book layout (click to preview the book)

What is yoga for you? What kind of pictures pop up in your head? A man caught in their limbs? Or the meditating person sitting in the lotus position? Or a set of some ancient rituals of Indian culture?

Some think that yoga is one of the religions, many people consider yoga as a type of workout, some mix it with stretching and most people associate yoga with static postures (asanas), which are in fact only part of the "path of yoga”. 

Padangustasana (Toe Stand pose)
Padangustasana (Toe Stand pose)

The design and layout for the book are coming together. By now we've created 90 pages wish with 5 essays, 74 one-page photos and 6 full-width pictures. We need your help to finish the project, that will feature over 400 of beautiful professional high resolution color photographs, over 350 wisdom quotes and dozens of essays.

Ubhaya Padangusthasana (Double Big Toe pose)
Ubhaya Padangusthasana (Double Big Toe pose)

Your support will help us complete the project and print an initial run of the book.Thank you for your time and consideration!

Namasté.

Adho Mukha Svanasana (Downward-Facing Dog pose)
Adho Mukha Svanasana (Downward-Facing Dog pose)

The "Yoga is / not ______" book is a time and found-consuming project, including printing & publishing costs. 5% goes to Kickstarter for facilitating this project and 3-5% goes toward Amazon Payments Processing Fees.

TELL EVERYONE YOU KNOW! Kickstarter also has tools for you to share this project with your friends! Help spread the word on Facebook, Twitter, Pinterest and email! THANK YOU!!

A note on how to use Kickstarter to make a pledge:

By clicking the green “Back This Project” button, you will be asked to enter your pledge amount and select a reward. Then, you will go through and must complete the Amazon checkout process. If the project is successfully funded, your card will be charged when the project reaches its funding deadline. Important note: Amazon payments will bill your card only after and if the project has reached its funding goal.

Risks and challenges

When, thanks to your support, we will reach our goal, we will start straight away the prining of the photobook.
We hope that Kickstarter community will help us to reach our goal and to distribute this wonderful wisdom book.
We have been shooting and working at our own cost for the last 9 months and we hope to get support in order to finalize this beautiful project.
Of course each contribution, each participation will be rewarded.

Full-screen preview the book: http://lk47.com/yoga-is-not-preview/
Facebook page: https://www.facebook.com/yogaisnot

Thank you so much for your help!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    You will be a part of creating this beautiful book and giving a yoga practice more understanding for people in this world.
    A healthy dose of good karma, and a BIG thank you on the official book's Facebook page.
    Namaste!

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    Pledge $10 or more About $10

    A personalized 5x7" photo notecard of the book cover image.

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    Pledge $15 or more About $15

    A set of two 5x7" photo notecards, featuring the book cover image and another photo from the book.

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    Pledge $30 or more About $30

    An 8x10" archival print of "Adho Mukha Svanasana" image from the book, and a personalized 5x7" photo notecard of the book cover image.

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    Pledge $40 or more About $40

    PDF version of the book and
    An 8x10" archival print of "Adho Mukha Svanasana" image from the book, and a personalized 5x7" photo notecard of the book cover image.

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  6. Select this reward

    Pledge $50 or more About $50

    PDF version of the book, a 13x19" signed, archival print of "Surya Namaskar A" image from the book, and a personalized 5x7" photo notecard of the book cover image.

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  7. Select this reward

    Pledge $60 or more About $60

    A hard cover high quality copy of the full book "YOGA IS / NOT ____", signed by Lev and Anna, PDF version, and a personalized 5x7" photo notecard of the book cover image.

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  8. Select this reward

    Pledge $70 or more About $70

    A hard cover high quality copy of the full book "YOGA IS / NOT ____", signed by Lev and Anna with personalized message to you; PDF version of the book and a personalized 5x7" photo notecard of the book cover image.

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    Pledge $85 or more About $85

    A hard cover high quality copy of the full book "YOGA IS / NOT ____", signed by Lev and Anna with personalized message to you; PDF version of the book; 13x19" signed, archival print of "Surya Namaskar A" image from the book and a personalized 5x7" photo notecard of the book cover image.

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    Pledge $108 or more About $108

    (for Seattle,WA pleggers only) A personal ashtanga viniasa class, A hard Cover high quality printed copy of the full book "YOGA IS / NOT", signed by Lev and Anna with personalized message to you; PDF version of the book; 13x19" signed, archival print of "Surya Namaskar A" image from the book and a personalized 5x7" photo notecard of the book cover image.

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  11. Select this reward

    Pledge $150 or more About $150

    Your substantial support will be recognized in the book, with YOUR NAME and massive THANK YOU printed on the acknowledgments page. Plus, a copy of the full book, "YOGA IS / NOT

    ", signed by Lev and Anna with personal message, 13x19" signed, archival print of "Surya Namaskar A" and a personalized 5x7" photo notecard of the book cover image.

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    Pledge $1,000 or more About $1,000

    YOUR QUOTE or ESSAY in the book, your name and massive thank you printed on the acknowledgments page. Plus, a copy of the full book, "YOGA IS / NOT

    ", signed by Lev and Anna with personal message, 13x19" signed, archival print of "Surya Namaskar A" and a personalized 5x7" photo notecard of the book cover image.

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Funding period

- (30 days)