RZR-SHAVING: a groundbreaking redesign of the classic razor
RZR-SHAVING: a groundbreaking redesign of the classic razor
A no-nonsense wet shaving system as comfortable and safe as modern razors with the style and substance of an old-fashioned razor
A no-nonsense wet shaving system as comfortable and safe as modern razors with the style and substance of an old-fashioned razor Read more
About this project
At RZR we wondered if it was possible to design and develop a no nonsense wet shaving system with the beauty of the past and the comfort of today. After three years of prototyping, user testing and design tweaks we are now ready to produce the RZR and RZR-blades. From the start we have set our main requirements for the final product:
- Beautiful as an old fashioned safety razor
- Solid & sustainable
- Value for money
RZR is a brand new company that develops and manufactures shaving products "for men only". We at RZR foresee a return to the traditional male shaving ritual and we wish to combine today's standard of comfort with this timeless tradition.
The providers of the old-fashioned safety razors, despite of their craftsmanship, clearly lag behind on shaving comfort. Current premium quality razor manufacturers really miss the mark on authenticity and masculinity using “lubra strips”, “smoothing polymers” and “moisturizing gel reservoirs”. These are (their) real marketing claims, we didn’t make them up, they did.
RZR combines both beauty and comfort. We designed the perfect merge between old fashioned craftsmanship and present day shaving requirements. Shaving is a male ritual and should not be interfered by the feminization of care products. Lubra strips are great......for shaving your legs.
At RZR we like a clean, beautiful and no nonsense design. We placed the RZR blade opposite to what you would expect thereby automatically creating a 30⁰ angle, without the need for a pivoting head, flexball or other moving parts.
Because the blades are placed in a “safety cage”, they automatically are in the correct position relative to the skin, the larger support area will keep it in that optimal position. With the absence of moving parts, the wrist can be freely used as a pivot when shaving.
Titanium: The RZR is made of titanium. The RZR boasts a little bit of extra weight to let you know that this is a quality razor just like how you feel the density of a quality timepiece in your hand. The firmness of the material and the design make a razor that is able to last a lifetime and be passed from father to son.
Clean and beautiful: Instead of putting something looking like an advanced basketball sneaker in your bathroom, the RZR looks beautiful. The RZR never touches the surface with its blades, therefore keeping it clean and preventing rust on the blades. Because the opening on the back of the blade is wider than current wet shaving systems, your RZR-blade will not clogg up. The blades will last longer and less water is needed.
In this innovative design, the RZR-blade is placed opposite to what you would expect so moving parts are obsolete like dinosaurs. The RZR-blade automatically creates a 30⁰ angle so that you won’t be in need of a pivoting head, flex-ball or other moving parts. Because the blades are placed in a “safety cage”, you can consider them to automatically be in the correct position relative to the skin. That will result in a larger support area which will keep it in that optimal position.
Due to the absence of moving parts the wrist can be freely used as a pivot when shaving. That way, you’ll enjoy better control through direct steering from the wrist. No flex-ball or moving part can do what your brain and wrist can do.
Our premium quality blades are made of the finest metal alloy available making shaving so comfortable that added chemicals or lubricants are redundant. Not convinced yet? Watch the video.
Sometimes less is more. RZR is a shaving system stripped down to its bare essentials.
It is said that one man's trash is another man's treasure, but why create trash in the first place? We find it appalling to see utensils deteriorate from day one and get worse every day. Apart from the impact on our environment, there is no fun in that.
At RZR we don’t like trash; we care about the environment just as much as we value a smooth shave. We love products that are built to last, we love the re-use of materials and want to create the conditions to enable this re-use.
RZR-blades: No plastics, no rubber, no lubrication strip and no unnecessary metal parts. The amount of waste from RZR's consumables (the RZR-blades) is considerably less than that of its competitors. Since the disposable blades are made of metal only, they are simply separated in the waste cycle by a magnet. You don’t have to do anything and can still feel good about your eco-footprint.
RZR: And that is just half of the story. With the strongest material available and no moving parts in the design you will get a lifelong warranty on the RZR. It is a shaving system stripped down to its bare minimum and therefore as sustainable as the titanium it is made of. Break it, send it to us and we ship you a new one. No questions asked.
Designed to last a lifetime, the sturdy and minimal titanium razor system is free of moving parts commonly found in today's disposable razors and marries modern comfort with the style, substance and durability of an old-fashioned safety razor.
RZR is not some prize fighter with a "me-too" strategy. The RZR comes with a lifetime warranty and is therefore a sustainable, long-term purchase. The corresponding RZR-blades will be significantly cheaper than the "big brands” where the disposable cartridges can cost you up to 4,50 euro a piece. At a retail price of 89 euros for the RZR and 1,50 euros for a RZR-blade (24 blades per year) you will break even in one year and start saving significant money year after year after year.
If you are a man who has high quality standards, values beautiful design, finds sustainability important (and therefore dismisses plastics), makes his own choices and is looking for a better value for money then you should back this product.
And if your wife thinks you should be that guy, back it as well.
We have been working on the RZR since 2013. We put a lot of effort in designing a product that deliveres a smooth comfortable shave and is so well built that it will last a lifetime.
Building the first prototypes ourselves left us heavily bleeding and with most of our facial hair. That’s when we realized we needed some expertise on this and asked Patrick - form + function design - to help us build the perfect razor. Based on the ground-rules that we layed out he came up with the first renderings of what later became the RZR.
Our very first RZR-like prototype – on the far left in the picture below - we made by hand out of steel and a glued on shaving head from an existing manufacturer. This prototype – already with the blades placed opposite to what you would expect - convinced us that we could build a product without any moving parts. This was a very important step because sustainability and a lifelong warranty are of key importance to us.
All the subsequent prototypes were made using 3D printing technology. At the beginning we used the 3D Hubs network to print our innovations; later on Patrick had his own 3D printer we could use for rapid prototyping.
Now that we are live on Kickstarter, and patents are pending, we can really get things started. We made excellent prototypes of both the RZR and the RZR-blades, looking good and shaving great. At this point we are ready to bring them into production.
Production of the RZR itself is not very complex. The RZR is made out of casted titanium and we make use of existing specialized manufacturers and technology. We have received quotes from suppliers who can deliver a high quality product within the financial targets. As soon as we give it a go they will start producing.
Manufacturing of the blades is a different story though. Our original plan was to source the blades at one of the existing razor blade suppliers in the market. We found out that the razor market is not interested in allowing new players or sharing knowledge, so we decided to build the required production line ourselves. The subframes (where the blades are welded onto) and the blades themselves we buy, the assembly (fixing and spot welding) we will do in-house. We completed a successful "proof of concept" and we will move on with our Swiss partner (specialized in precise handling and assembly of small components) to design and build the production line.
We need four months to build and adjust this production line. We reserved ample time for testing product-safety, durability and comfort and make adjustments if necessary. Finaly we proceed into production, packing and shipping of the Kickstarter rewards.
The objective is that the RZR man can make a ravishing entrance on Christmas Eve, freshly shaved with his beautiful and comfortable RZR.
Real men ........
Marco Vermeer and Remco Smit met in 2004 as colleagues at UPC Netherlands (Liberty Global). After their collaboration at UPC they have regularly worked together at other companies.
Remco has over 20 years of experience in customer contact. Marketing and sales have always been the common thread in his career as he developed from a telephone salesperson to senior manager. His experience in sales and thinking in business opportunities make him ideally suited for the commercial side of the RZR project.
Marco started his career as an expert on contact center planning and forecasting. In his role as director at UPC Netherlands he was in charge of operational and financial management in this large organization. Therefore he is highly qualified to be responsible for managing operations and finance within RZR.
Patrick is the founder of form + function, an Eindhoven based studio for product design that works together with both start-ups and established companies to dream up new products and bring them to market. Patrick is responsible for RZR's design and engineering.
See our Linkedin profiles for a full overview.
The modern way of shaving, using a T-shaped safety razor was invented by Gillette. This safety razor was a huge step forward and made it possible for men to shave in their own bathroom on a daily basis. Before the introduction of the safety razor, one had to shave with the traditional straight razors with an open steel blade (also commonly known as cut-throats). This straight razor was so difficult to control that it was safer to have yourself shaven by a barber or grow a beard.
The safety razor on the other hand is quite easy to handle. As long as the blade is held in an approximate 30⁰ angle against the skin this works actually reasonable but there is still a good chance of cutting yourself, even without making a wrong move.
It seems as if current razor manufacturers have chosen to build the most complex solution possible. In their design they use multiple angles to place the razor blades in the best position towards the skin, making handling very indirect. Instead of removing the complicating components, the indirect handling is compensated by adding a pivoting head to the product.
This looks like a new stage in the concept of over engineering because all this trickery is unnecessary when making optimal use of the most advanced moving part available, the wrist! No flexball or moving part can do what your brain and wrist can do.
Risks and challenges
As mentioned earlier, we made working prototypes of both the RZR and the blades. The RZR is not just design or computer renderings but a real functioning product.
The RZR prototypes are made out of aluminum, the final product will be made out of casted titanium. We have received quotes from casting companies who can deliver a premium quality product within financial objectives. Therefore the actual production of the RZR in higher volume is not a risk factor.
The RZR-blade prototypes are made out of a subframe and 3 blades. These blades are spot welded onto the subframe. The same supplier who made the subframes for the prototype can deliver in larger quantities. The blades are off-the-shelf premium quality industrial blades. For the spot welding we did a proof of concept using a robot welding the blades onto the subframe. We work on this together with our Swiss partner specialized in precise handling and assembly of small components.
The funding from our backers will be mainly used for the purchase and build of this this production line.Learn about accountability on Kickstarter
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