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Redefining the first layer with classic, high-quality undergarments, which are manufactured locally using sustainable materials. Read more

Brooklyn, NY Fashion
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$25,691
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Funded!

This project was successfully funded on August 14, 2014.

Redefining the first layer with classic, high-quality undergarments, which are manufactured locally using sustainable materials.

Brooklyn, NY Fashion
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Emma Bowen
Project by

Emma Bowen

First created  |  14 backed

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About this project

The Najla story begins with our family's business—a lingerie shop opened in Downtown Brooklyn, New York in 1920 by Lebanese-born Najla Trabulsi Grupe. For more than sixty years, Najla, later joined by her niece, Selma, offered high-quality innerwear and outerwear to women in New York City and across the United States under the Najla label. Najla and Selma started out by designing custom undergarments for women from fine, locally manufactured silks. Their process was thoughtful and precise, and the pieces they produced were meant to stay with their customers for years.

Nearly a century after the first Najla shop opened, our goal is to revive the Najla label while remaining true to the early years of the family-run business. We will be an online purveyor of lingerie that combines classic, elegant silhouettes and luxurious materials with expert artisanship, just as Najla and Selma did. Each Najla undergarment will be made with careful attention to detail in New York City. In offering timeless, well-made undergarments to our customers, we aim to offer women the elegant basics that will be a constant presence in their top drawers. 

Ethics: 

Najla embraces the principles of the slow fashion movement by supporting local manufacturers, using sustainable materials, and championing transparency at all stages of the production process. By working closely with our network of producers and suppliers and selling directly to you from our online shop, we additionally will be able to eliminate unnecessary overhead and offer a superior product at a fair price. Najla believes that collecting a small number of classic, beautiful, and high-quality undergarments that can transition from day to night is, in and of itself, an ethical and sustainable practice. 

While we are doing the best we can for you and our environment now, our efforts are not stagnant. We will continue to innovate so that we can do even better in the future. Luxury and transparency go hand in hand, and we look forward to sharing our process with you. 

www.najlalingerie.com

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Our first collection, the essentials:

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THE FULL COVERAGE BRA: One of our two classic shapes. Slight pleating at the bottom of the cup.

Colors: White (as shown) and Black

Sizes: 32A, 32B, 32C, 32D, 34A, 34B, 34C, 34D, 36A, 36B, 36C

Details: The primary materials for both our bras are 100% Organic Cotton Jersey (grown and milled in the USA) and 100% Organic Cotton Voile (grown and milled in India). Our elastic, which is made in the USA, is encased in our organic cotton jersey and thus does not directly touch the skin. A very thin lining at the cup allows the bra to hold its shape. This lining is 100% polyester foam covered with the organic cotton jersey, and is made in the USA. The underwires, which are manufactured in France, are encased in 100% Organic Cotton Flannel (grown and milled in India). All other hardware (that which is visible) is gold plated and manufactured in either England or France. Our hook and eye tape is a super soft brushed nylon and is manufactured in the USA.

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THE BALCONY BRA: One of our two classic shapes. Slight pleating at the bottom of the cup.

Colors: White (as shown) and Black

Sizes: 32A, 32B, 32C, 32D, 34A, 34B, 34C, 34D, 36A, 36B, 36C

Details: The primary materials for both our bras are 100% Organic Cotton Jersey (grown and milled in the USA) and 100% Organic Cotton Voile (grown and milled in India). Our elastic, which is made in the USA, is encased in our organic cotton jersey and thus does not directly touch the skin. A very thin lining at the cup allows the bra to hold its shape. This lining is 100% polyester foam covered with the organic cotton jersey, and is made in the USA. The underwires, which are manufactured in France, are encased in 100% Organic Cotton Flannel (grown and milled in India). All other hardware (that which is visible) is gold plated and manufactured in either England or France. Our hook and eye tape is a super soft brushed nylon and is manufactured in the USA.

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THE CAMISOLE: To wear throughout the day or to sleep. Very lightweight and soft.

Colors: White (as shown) and Black

Sizes: XS, S, M, L

Details: Our camisole is 100% Organic Cotton Jersey (grown and milled in the USA).

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THE BIKINI: A classic panty for everyday. Front panel detailing in a slightly sheer organic cotton voile.

Colors: White (as shown) and Black

Sizes: XS, S, M, L

Details: The primary materials for both of our panties are 100% Organic Cotton Jersey (grown and milled in the USA) and 100% Organic Cotton Voile (grown and milled in India). Our elastic, which is made in the USA, is covered by the cotton and thus does not directly touch the skin.

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THE THONG: For those who prefer less coverage. Front panel detailing in a slightly sheer organic cotton voile.

Colors: White (as shown) and Black

Sizes: XS, S, M, L

Details: The primary materials for both of our panties are 100% Organic Cotton Jersey (grown and milled in the USA) and 100% Organic Cotton Voile (grown and milled in India). Our elastic, which is made in the USA, is covered by the cotton and thus does not directly touch the skin.

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Notes on Sizing:

Bra Sizing:

Bras run true to size. 

Camisole and Panty Sizing:

Our panty sizes are comparable to those offered by Victoria’s Secret. Since our panties are 100% organic cotton, they inherently have less stretch than those with spandex. If you are typically in between two sizes wearing stretch underwear, consider choosing the larger size for your Najla panties.

If you have any questions about sizing, please contact us at hello@najlalingerie.com.

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Next Steps:

We have been working on this first collection for the past year and are very excited to be able to share the results of those efforts with you through this Kickstarter campaign. Up until we go into production in November of this year, we will continue testing our pieces and making minute adjustments to make sure they will be perfect when they arrive at your doorstep in December. You can be sure that any design changes that are made to our pieces will be extremely minor, unnoticeable, and only done to enhance your experience with your first Najla undergarments.

Where Your Money Goes:

We set a goal of $25,000 because that is our breakeven point for our first production run of Najla lingerie. Your contributions will enable our purchase of Texas-grown organic cotton jersey from our mill in North Carolina, the GOTS-certified organic dyeing of our fabrics in California, making certain that our skilled sewers in New York City are paid for their hard work, and much more. Any support you offer to this project will be deeply appreciated and help redefine the first layer. Many thanks in advance!

Shipping:

Shipping outside of the United States will be an additional cost, with the amount depending on the reward level you choose. Please note that shipping times will vary based on destination and that all taxes and duties are the responsibility of the customer and will be due upon receipt.

Returns:

We understand that choosing the correct size when ordering online can be difficult, and we will do our best to exchange any unworn Najla undergarments. Since we are just starting out, during this Kickstarter campaign, we will need to charge you the shipping costs for your replacement items.

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Credits:

We are indebted to many enormously talented individuals who have helped make this idea a tangible, exciting reality. 

Video: Elizabeth Downer

Photography: Eric Rose

Model: Adrienne Ford

Hair and Makeup: Michiko Boorberg

Graphic Design: Camille Sacha Salvador

Headshot: Nicolas Viennot

Endless thanks, as well, to Kareem KouddousRhea Karam, Genevieve Jezick, Sona Alboyacian, and Margaret May and the rest of her team at Manufacture New York.

Risks and challenges

We have been working with a fantastic team of pattern makers, sample makers, and lingerie manufacturers in New York City, in addition to wonderful suppliers across the United States, to make this dream a reality. We now have a quality product that is production ready. At the end of our Kickstarter campaign, we will start the ordering process for all of our materials and components. We have given ourselves padding in our schedule so that we can deliver to you on time at the end of this year. That said, if any surprises in our supply chain arise, we will be sure to communicate with you immediately and make a plan to get your Najla pieces to you as soon as possible.

Learn about accountability on Kickstarter

FAQ

  • While we would love to offer a larger range of sizes for our bras, for now, we need to stick with the size range listed above for two reasons. First, we have not done adequate testing on sizes outside of our range and thus cannot be sure that our pattern would translate to a workable final product that would look beautiful on the body and support the bust properly. We do not want to offer anything that we don't stand by 100%. The second reason we currently do not offer a larger size range is that we are a very small company and need to test the market with our products before investing in a broader range. We do hope to offer other sizes in the future, and would love it if you would send us an email at hello@najlalingerie.com to let us know in what size you would be interested. We will then add you to our mailing list and let you know as soon as additional sizes become available. Thank you!

    Last updated:

Rewards

  • You selected
    Pledge $5 or more

    13 backers

    HEARTFELT THANKS. If you’d like to support our Kickstarter campaign, but do not want any lingerie in return, this reward is for you. For any amount, $5 or over (the sky's the limit!), pledged in this category, you will receive a handwritten thank you note from our founder and designer, Emma.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    30 backers

    ONE PAIR OF PANTIES. One pair of panties in the style, size, and color of your choice. Choose from the Bikini or the Thong. All panties are made with 100% organic cotton and come in either white or black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $35 or more

    22 backers

    THE CLASSIC CAMISOLE. One of our classic camisoles in the size and color of your choice. This camisole is made with 100% organic cotton and comes in either white or black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $45 or more

    12 backers

    TWO PAIRS OF PANTIES. Two pairs of panties in the style, size, and color of your choice. All panties are made with 100% organic cotton and come in either white or black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $55 or more

    39 backers

    THE CLASSIC SET - NIGHT. One of our classic camisoles in the size of your choice with one pair of panties in the style and size of your choice. Please choose either white or black for the set.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $80 or more

    14 backers

    ONE BRA. One bra in the style, size, and color of your choice. Choose from the Full Coverage Bra or the Balcony Bra. Both bras come in either white or black.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    32 backers

    THE CLASSIC SET - DAY. One bra and one pair of panties in the style and size of your choice. Choose either white or black for the set.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $190 or more

    8 backers Limited (42 left of 50)

    THE FULL COLLECTION. One of each of our pieces in the sizes of your choice. Please choose either white or black for the entire set of five. Huge savings—20% off our retail price!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $190 or more

    15 backers Limited (35 left of 50)

    PICK AND CHOOSE. Two bras and two panties in the style and size of your choice, plus one of our camisoles. Feel free to mix white and black pieces in this reward category! Huge savings—20% off our retail price!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $365 or more

    6 backers Limited (19 left of 25)

    THE UNDERWEAR DRAWER REVAMP | THE FULL COLLECTION. Two of each of our pieces in the sizes of your choice. Please choose either all white, all black, or one full set of each color for this reward. Huge savings—20% off our retail price!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    1 backer

    A beautiful 8” x 10" Najla poster designed in celebration of our launch. Poster includes images from our photo shoot and is signed by our founder and designer, Emma.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    1 backer

    Your name listed on the Najla website in addition to a beautiful 8” x 10" Najla poster designed in celebration of our launch. Poster includes images from our photo shoot and is signed by our founder and designer, Emma.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)