ashmei is an award winning sportswear brand, established in 2012 with a reputation of producing the best running apparel in the world. We now want to expand into Cycle and Triathlon with a range of gamechanging pieces of clothing and accessories.
Our sister company BLUE ASSOCIATES LTD has been designing, developing and producing high performance sportswear for blue chip sportswear brand around the world for over 17 years, including some premium cycle brands.
We live by 3 words at ashmei, PERFORMANCE, QUALITY and STYLE and always in that order. We are product people and are 100% driven by producing the very best. Our approach at ashmei differs from other sports brands being that we always start with a blank page and work from fibre upwards, creating materials with a blend of fibres that outperform our competitors. We continue this approach with every detail, feature and component to engineer the ultimate performance product. It's this approach that will soon establish our Cycle and Triathlon range as the new "Best in Test".
We want to create a community around ashmei of athletes that demand the best. ashmei is driven by our customers and we love feedback as it allows us to continually improve our products and maintain our position.
Kickstarter allows us the opportunity to create an instant community while offering something back in way of pre-ordered launch product. You will be our 1st cycling ambassadors, helping to spread the word on why our kit is so unique. You are our brand advocates and as such we need to provide you with the best we possibly can. It’s your chance to buy into something better.
Our cycle softshell jacket has been designed from the fibre up. We don’t simply select an available fabric or see what the competition is up to and develop our own version.
Our brief starts with the riders requirements, be it heat regulation, wind or water protection, stretch, UV protection or maximum breathability. We then start to develop fabrics using the perfect fibre combination and include the best technology available to create fabrics that answer our brief.
The Cycle Softshell Jacket uses two fabrics to provide the ultimate microclimate that provides excellent comfort. The first fabric is our ultra breathable softshell fabric which is placed on the front and over the shoulders to protect you against wind and rain. This fabric has been developed to our own unique specification to provide enough protection from the elements with maximum breathability, preventing you from overheating.
The second fabric is placed on the rear of the jacket and is made from a high stretch merino mix. This material helps to regulate your temperature and keeps you cool when the sun is out but warms you when it’s cold. This merino fabric is also super stretchy, meaning you feel unrestricted when riding on the drops.
The Cycle Softshell Jacket has been tailored to a cyclists profile, eliminating fabric where not required to minimise excess fabric flapping in the wind.
The front zip is offset so that it finishes to the side of the neck when zipped up, stopping it irritating the chin (and beards where applicable) and also reduce bulk around the voice box when wearing the ashmei zipped neck jersey.
Pit zips add ventilation that flows cool air through the jacket to the rear vents. We’ve included 6 rear pockets including a zipped water-resistant pocket for your phone and a hidden zipped security pocket. There is even a designated pocket for your pump.
The sleeves are articulated and include a soft touch, instant fit inner cuff that stops wind whistling up the sleeves. The rear has a hidden water resistant mud flap that you can easily pull down to protect your bibs in the rain and magnetically stowed when not required.
The jacket is finished with reflective detailing that include a chest stripe and rear stripe to help you be seen at night while maintaining a stylish and classic look.
COLOURS: BLACK or RED with reflective detailing.
SPECIFICATION: Fabric: Softshell front & sleeve panels (79% polyester, 21% PU). Merino back panel (39% Merino Wool, 45% Nylon, 16% Spandex)
FEATURES: Highly breathable, wind and water resistant front & sleeve panels. Fast wicking merino wool rear & sleeve panels for extra comfort and breathability. Reflective detailing. Discrete zipped front & rear venting. Offset front zip for comfort with bite grip. 2 zipped storage/i-pod pockets with earphone cable tidy. 2 larger stuff pockets. 1 pump pocket. 1 gel pocket. Dropped hem with gripper elastic. Retractable mud guard.
Superfine merino wool is a fantastic fibre. It’s soft, prickle free and regulates your temperature, warming you in the winter but cooling you in the summer. We wanted to improve the performance of 100% merino wool and blended it with carbon which dramatically speeds up the moisture wicking and drying. We have tested this in the field and in the lab and it wicks moisture 10X faster than 100% merino wool and dries twice as fast. It’s a bespoke material we developed for our running collection and has become a firm favourite with runners around the world.
This fabric has another advantage of being stink free. Merino+Carbon resists bacteria which is the cause of traditional polyester jerseys smelling after a while. It means you can wear your Merino+Carbon Cycle Jersey in the café after a ride without being paranoid that the nasty whiff is coming from you.
Merino wool has some great environmental benefits too, being sustainable, renewable and biodegradable, and it can be washed at a basic 30º cool wash without special chemical detergents.
The Merino+Carbon Cycle Jersey has a bike specific fit and comes with 4 rear pockets, 2 of which are zipped pockets to secure your phone or valuables. The jersey has a full zip with a chin guard. We’ve also bonded the key seams to reduce chaffing and provide an ultra flat finish.
The hem has a scooped rear with a reflective gripper silicone finish to secure the jersey and keep you seen in nighttime riding conditions.
COLOURS: RED, BLACK or GREY
SPECIFICATION Fabrics: 62% Superfine Merino Wool. 34% Carbon. 4% Spandex
FEATURES: Bonded key seams for anti chafing. Earphone cable locator. Scooped hem. Reflective gripper tape. 2 secure zipped pockets. Rear stuff pockets. Available in black, red and grey
Our philosophy at ashmei is to launch product that completely outperforms the current “Best product” on the market. When we started the development of our cycle bib shorts we knew we had to come up with something really special. We knew we could improve on the very best, but had to approach the design process from a new angle.
The first thing we looked at was the fabric. We wanted to produce a bib that was ultra lightweight, had a very tight weave to provide a level of wind resistance and had a huge amount of elastic recovery to provide consistent compression. Traditional knitted spandex fabrics were not suitable so we started to test high density woven stretch fabrics and ended up with a fabric that has far greater elastic recovery. This woven fabric is water resistant and when completely submerged in water for 5 minutes absorbs no water or increase in weight compared to an increase of 180% in weight a traditional ‘high performance’ knitted lycra fabric obtained. This means that if you do get caught in a shower when riding, your bibs will remain dryer and lighter for longer and even when wet they will dry so much faster, keeping you warm and comfortable.
The woven material has almost twice as much stretch and recovery than traditional knitted spandex materials so provides real compression to aid muscle performance and recovery and also helps with fatigue of the thigh muscle, allowing you to push on hard.
We then started to look at the chamois and found that all of the chamois on the market followed a similar route of layering contoured sponge and covering them in a soft touch material. While these can be comfy on the bike, they are all pretty big and absorb moisture that makes them feel like you are wearing cold nappy after your ride. We started to look at alternatives to sponge and found that foam provided fantastic padding without absorbing moisture. Our chamois is bonded to the shorts and we only place the laser cut foam where it is needed, providing you with supreme comfort when you are on the bike but eliminating the cold nappy when you finish your ride, allowing you to enjoy your cappuccino in complete comfort.
Our cycle bib shorts are tailored to fit when you are on the bike and because the fabric has so much more stretch than traditional knitted bibs we have eliminated the ultra tight sticky band around the leg hem that never feels comfortable. Our bibs are simply turned up and bonded so they feel ultra comfortable but never ride up.
We have constructed our bib shorts without traditional stitching. Our cycle bib shorts are ultra sonic welded which means the seams are very strong and completely flat, providing a smooth aero finish and eliminating chaffing.
We have included a double layer on the top of the shoulder straps for increased comfort and the straps use a laser cut ventilation mesh fabric that helps keep you cool.
If you’re the type of rider that never compromises on performance, our cycle bib shorts are for you.
SPECIFICATION: Fabrics: Outer fabric 60% Polyamide 40% Elastane, Bib strap fabric 78% polyamide 22% Elastane
FEATURES: Ultrasonic welded aero seams, woven fabric to provide lighter weight bibs and provide superior compression. Non absorbent laser bonded foam chamois pads. Lightweight. Quick dry. Fast wicking. Nearly twice the stretch of normal knitted bibs. Available in black
Triathletes are constantly looking for the edge over their competitors. We fully understand this and our triathlon suit provides this edge by being the very best triathlon suit we could develop. Our suit has a no compromise approach and as such we have produced a real gamechanger.
When we started the R&D process we wanted to create a triathlon suit that was going to give a massive competitive edge on all 3 disciplines and so after researching the best triathlon suits on the market decided we had to start with a blank page and ignore what had gone before.
The fabric choice was going to be key to achieve the performance edge as we wanted something that resisted water absorption, was lightweight, had huge stretch and offered great compression, dried ultra fast and was strong and durable.
We knew traditional knitted spandex material was going to be too heavy, especially in the water as they absorb too much water after the swim you carried this extra weight which often made you cold and uncomfortable. Our triathlon suit uses an ultra lightweight fabric with almost twice as much stretch and recovery as traditional knitted spandex. It also absorbs 180% less water than a traditional knitted fabric so you carry less weight in the swim but come out of the lake feeling much drier and therefore more comfortable.
We tested a top end Italian knitted material used in quality tri suits against our fabric and submerged both fabrics for 10 minutes. The traditional knitted fabric increased in weight by 180% while our woven fabric did not increase at all as it absorbed no water at all. Our woven fabric was completely dry while the woven fabric was still completely drenched.
So we cracked the fabric, we had a material that would take on no water, weighed less when dry and 180% less when wet. It has nearly twice the stretch and compression of knitted fabrics and was very durable.
We then started to look at how we constructed the suit and decided we would ultrasonic weld the seams instead of stitching these. This ultrasonic method keeps the seams completely flat which means there is less drag when you swim and they are more aerodynamic when you are on the bike.
Our next focus was the chamois. We hated the traditional, off the shelf sponge chamois as these worked fine when they were dry, however every triathlon started with a swim and the chamois ended up soaking wet and you then had to ride and run with a cold wet nappy between your legs. We looked at alternatives to sponge and developed a unique laser cut foam that we have bonded to the suit in the required areas you need to provide comfort on the bike but without being restrictive when you swim or run. The advantage of using this high density foam is it does not absorb water, so you exit the lake with a dry chamois that feels amazing and allows you to ride and run in complete comfort.
We tested our triathlon suit against a top end, quality traditional triathlon suit from one of our competitors and again submerged both suits in water for 10 minutes. Our suit increased by 40% while the competitive suits increased in weight by 121%*
The triathlon suit is then tailored to provide maximum compression but maintain comfort and because the woven fabric has nearly twice the elasticity as knitted fabric, we have eliminated the tight gripper elastic around the thigh that always feels uncomfortable and produces a bulge that again slows you in the water. By removing this grippy elastic we have reduced more weight without allowing the leg to ride up when you ride.
The suit has a waffle fabric along the side panels to provide a streamline surface when you swim and the suit has a rear zip with a removable cord, again making sure you are streamlined when you are in the lake.
The suit comes with a rear gel pocket and is available in Black with the classic red ashmei stripe to the back.
If you are looking for a no compromise triathlon suit that will give you the edge, then the ashmei triathlon suit is for you.
SPECIFICATION: Fabrics: Main outer fabric 60% Polyamide 40% Elastane, Rear top fabric 66% Polyamide 34% Elastane
FEATURES: Fabric is180% lighter immediately after a swim compared to traditional knitted tri suit material. Ultrasonic welded aero seams. Woven fabric to provide a lighter weight suit and provide superior compression. Non absorbent laser bonded foam chamois pads. Lightweight. Quick dry. Fast wicking. Nearly twice the stretch of normal knitted bibs. Available in black
*Tested against 3 of the leading triathlon suits
Winter sports hats are worn to protect you from the cold and should keep your head warm. Most hats do this too well and start to overheat you causing you to sweat more. The ashmei Merino Beanie is different as it has been designed to warm you but then maintain this warmth by regulating temperature keeping you comfortable so you don’t need to remove your hat several times during your workout.
This has been achieved by using a performance yarn called merino wool which regulates body temperature, keeping you warm in freezing conditions but then cools you if you start to become too hot. The fabric used on the Merino Beanie has been developed to our own bespoke specification and includes stretch so that it fits snug to the head without the need for bulky adjusters.
COLOURS: GREY, RED or BLACK
An ultra lightweight merino wool neck gaiter that wicks moisture, dries fast and regulates temperature providing protection from cold conditions.
The ashmei merino+carbon neck gaiter uses a fine knit construction to help provide windproof protection. Our bespoke MERINO+CARBON mixed fabric provides luxurious next to skin feel along with the natural temperature regulation of merino wool and faster wicking and drying of carbon. A sublime combination.
The merino wool neck gaiter uses an ashmei developed fabric, as we knew the performance 100% merino could be improved. We wanted a fabric that regulated temperature while allowing the fabric to wick and dry as fast as performance synthetics. We therefore blended carbon to the merino wool to speed up the drying of the superb merino and the end result is a fabric that transports and evaporates moisture as fast as synthetics but also retains the benefits of merino wool.
The merino wool neck gaiter gives more than most, being 51cm in length it can be layered over itself many times to create a tube as thick as you need it to be and can be worn in several different ways including as a neckerchief, headband, balaclava, bandana, beanie or simply a scarf.
COLOURS: Black with Red stripe.
Cycle socks are important. If you buy the wrong ones then you will not feel comfortable or worse still, get blisters. We recognise how important it is to get a sock that fits well and will perform to keep your feet comfortable and that is why we developed our cycle sock using a bespoke yarn. We knew our sock needed to incorporate a large percentage of merino wool so that it felt soft but also regulated temperature so your feet would warm up when it’s cold but then cooled when you warm up. Synthetic socks which can be slightly cheaper simply warm your feet up and then you start to get hot spots and sweaty feet.
We blended CARBON to the merino to speed up the wicking and drying process as CARBON is the fastest thing known to man. This keeps the sock dry and free from sweat.
The sock then needed to be comfortable when you ride and the soft handle of the merino wool definitely helps here, but we also added terry looped cushioning and elastication around the arch and heel area to stop the sock slipping down into the shoe. The toe seam has been hand linked to form a flat seam to prevent blisters caused by a typical machine linked toe seams.
Merino wool also hates bacteria that cause the horrible stench synthetic fibres have after several rides and this means you can ride in these socks several times without the need to wash them and when you do you can simply cool wash them without special chemical soaps.
COLOURS: Black with Red stripe.
Join the ashmei team on a 4 day break in Europe and become a STAR*. The location is yet to be confirmed but we promise an epic location with stunning scenery and fantastic cycle routes. You will star in a cycle film and photo shoot we will conduct on location which will form part of the promotion of the ashmei collection, making you part of the ashmei story and history.
Included in the pledge is accommodation, food, flights from the UK and our cycle softshell, bibs, cycle jersey and socks and you will then be presented with a copy of the film and a book documenting your experience to share with friends and family.
You will become part of the ashmei team for the 4 days and share your experience with us. We will ride, eat, drink, film, shoot and enjoy the trip together. You will get to understand how we work, who is behind the brand and and can also become involved in some gear R&D that we plan to complete on tour.
Note to USA backers:
Currently it is only possible to list a pledge price in £ Sterling (GBP), however we have included an approximate USD price. The exact amount that you will be charged will depend on when you placed the order and the exchange rate at that point.
Sizes and colour options:
Once you have placed your order we will contact you to confirm your required size and colour options.
Is this a GIFT?
You may be buying this a Xmas Gift for someone very special. If you are, then please email us and we can send you a GIFT card and brochure to pass to the lucky recipient so they know what to expect.
Risks and challenges
ashmei is an award winning sportswear brand established in 2012.
Our running products have repeatedly won "Best in Test" against our competitors product and we have won some very prestigious awards including "GOLD" for Best Men's Running Clothing, beating sportswear giants like Nike and Adidas and "SILVER" in the Women's category.
ashmei also won "ISPO BRANDNEW 2013".
We have a faultless track record of producing the highest performance running product available in the market today and our sister company Blue Associates has been designing, developing and producing high performance sportswear for over 17 years for blue chip sportswear brands around the world including several premium cycle brands.
Our network of trusted suppliers are selected purely based on their quality and ability to produce the highest level of performance rather than price.
- (30 days)