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$2,798 pledged of $35,000 goal
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$2,798 pledged of $35,000 goal
backers

About

Why are your best ideas getting ignored?  

What makes the difference between the communications people act on and the communications they’ll ignore? The answer is rhetoric, the art of persuasive language. The ancient Greeks were the first to use rhetoric. Now, modern science is proving its powerful potential. Research shows people believe a statement more if it rhymes or is easy to understand.  

You need people to hear your message and act on it.

Dirty Rhetoric equips you to meet that challenge. It’s a comprehensive list of rhetorical techniques explained in easy-to-understand terms. You’ll be able to create eloquent and memorable sentences like a pro.  

How does Dirty Rhetoric work?

Let’s face it, rhetoric isn’t easy. The Latin is unpronounceable, and the definitions are dense. So we revamped it. For each rhetorical technique, we’ve provided a simple English word and made it visual. Included is a clear and a few examples. The cards are in four categories--persuasion, description, scaling, and memory. We've noted whether the technique creates emotion (pathos), trust (ethos), or logic (logos).

One example of how to play the game is called Writer's Block. This is played solo to help you spice up your writing. Write a sentence or two, shuffle the Dirty Rhetoric cards and place them in a pile face down. Pick up the card on top and read it. Apply that rhetorical technique to your sentence and rewrite. Re-channel your creative juices and repeat.

Who does this work for? 

Whether you are an executive, copywriter, content marketer, educator, or a human being, these simple cards are here to help you get your message across. Because messages without rhetoric are just noise.

Why Kickstarter?

Rhetoric deserves to be mainstream, but we can’t do it alone. This Kickstarter campaign will help fund the initial setup and printing costs of the Dirty Rhetoric card sets. It also provides us with the opportunity to offer these cards at a lower price with bulk ordering. The more funding we receive, the more we can produce. We appreciate your support!

What do you get?

The Cards: 

Dirty Rhetoric cards
Dirty Rhetoric cards

Each Dirty Rhetoric card set comes with 53 rhetorical techniques. Also included is a booklet on how to use the cards for solo use, party games, or classroom debates. There are up to six different ways to use the cards.

The T-Shirt: 

Dirty Rhetoric T-Shirt
Dirty Rhetoric T-Shirt

The Dirty Rhetoric t-shirt is custom made by our in-house design studio. This cotton t-shirt comes in all sizes and is a great prize for the winning debate team.

The Infographic:

Dirty Rhetoric Infographic
Dirty Rhetoric Infographic

Reminiscent of the Periodic Table, this Dirty Rhetoric infographic was built as a visual summary, showing the relationships between the various card categories.  

Keep coming back for updates! You can also follow the project on Twitter #DirtyRhetoric, or reach us via email: salve@dirtyrhetoric.com. For even more information, visit us at dirtyrhetoric.com.

Risks and challenges

The Good News: Before starting this project, we vetted vendors to ensure you get the best quality card sets, t-shirts, and posters at the best price. We’ve also printed samples to use ourselves; all of which have come out perfectly. This means the design of Dirty Rhetoric is complete and we’re ready to get it in your hands.

The Not-So-Good News: Despite our best efforts, things like printing delays or shipping issues could arise. We’ve built in a buffer for shipping time to make sure none of this affects you. Short of a global catastrophe or the chance we don’t reach our goal*, we’ll get your order to you on time.

*Should we not reach our goal, we’ll reevaluate to see what we can do better.

We’ll give constant updates of where we are in the timeline, and what’s happening in the project. Our goal is to make this as seamless as possible for you.

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Questions about this project? Check out the FAQ

Support

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    Pledge $3 or more About $3

    Handwritten "thank-you" card for your support.

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    Pledge $35 or more About $35

    1 Dirty Rhetoric card set. (Shipping included.)

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    1 Dirty Rhetoric card set + one specially made Dirty Rhetoric t-shirt.

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    Pledge $50 or more About $50

    1 Dirty Rhetoric card set + 1 specially made Dirty Rhetoric infographic poster. Ideal for your classroom, or decorating your office.

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    Pledge $175 or more About $175

    5 Dirty Rhetoric card sets. Perfect for your classroom or large groups.

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    Pledge $350 or more About $350

    10 Dirty Rhetoric card sets. Perfect for your classroom or large groups.

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    Pledge $525 or more About $525

    1 hour consulting session with Peter Watts Paskale via Skype or Google Hangout, plus one Dirty Rhetoric card set.

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Funding period

- (30 days)