Pastry Designer Tiffany Washington & Dessert Stylist Jo-Laine Duke-Collins are the masterminds behind IM Pastry Studio (also known as Ilene Miriam Pastry Studio). Creating breathtaking custom artisan pastries and stylish dessert tables, these two young Brooklyn moms have made a lasting impression on New York City! From elaborate weddings to celebrity birthday parties, IM Pastry Studio has done it all!
The IM Girls: Tiffany & Jo-Laine
Due to the overwhelming demand for IM cakes and pastries, it is time to take our business to the next level. We've outgrown our home kitchen and are completely over shared kitchen rental fees. Honestly, we just want to create great cakes and treats for great people in a great space!
So today we come to you to share exciting news! After countless brainstorm sessions, journals filled to the max with research, and most importantly stepping out on faith... IM has FINALLY solidified a Brooklyn storefront location in Prospect Lefferts Gardens! We couldn't have picked a better location! Brooklyn is ready for a place were you can grab a coffee and a sweet treat on the go, meet with clients and enjoy our free wifi, order some custom treats for your birthday, enroll in exciting cake decorating classes, have a consultation for your wedding cake or just relax with a nice drink after work! IM Pastry Studio is here to fulfill your sweetest needs.
Our current space:
Here's what we have planned:
Although we've got the ball rolling, we still have work to do. We have secured our lease, finalized our floor plan and picked out furniture. We have all of the essential tools required for baking, cake decorating and dessert displays as well as some kitchen equipment. To get us to the finish line, we need to purchase additional kitchen equipment, furniture, and a sign for the storefront to complete our space. For your generosity, we have great rewards including buttons, t-shirts, cupcakes, your very own cake flavor named after you or even your picture on our wall!!
We are ready to give back to Brooklyn, where it all began for us! In order to launch in August as planned, we have to meet 100% of our target goal of $33,000. We truly appreciate your love & support over the years and hope to see you soon at our grand opening in the Summer of 2014!
I.M. Pastry Studio Custom Cakes & Dessert Table Photos:
Tiffany & Jo-Laine
Risks and challenges
We have already signed the lease and began construction on the new space. Although we project the grand opening to be this summer, there's always the chance that we may run into unexpected problems or delays. By enlisting experienced interior designers, business advisors, inspectors and contractors, we are confident that we have addressed all issues that would cause any major delays and plan to remain on schedule.
Opening a food establishment is always a challenge. However, we are confident that our loyal customer base, unique products and awesome family-oriented/kid friendly services will make our location successful. There are no similar businesses in the neighboring area, so the demand for IM is definitely evident in the community.
IM Pastry Studio will be a full time commitment for us. Following our dreams and setting a great example for our children as entrepreneurs is a sweet risk worth taking.Learn about accountability on Kickstarter
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