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Extremely light weight, coated canvas, weather / water resistant, quick access , super affordable. Perfect bag for minimalist
384 backers pledged HK$ 112,288 to help bring this project to life.

About

Alex backpack : 500g weather proof minimal urban commute bag project video thumbnail
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HK$ 112,288

384

Not just a common roll-top bag

We all love roll-top bags. Very dependable structure, extendable capacity, fashionable appearance. However, despite all the merits, roll-top bags can be troublesome as well: 1. You have to roll the opening every time. 2. The main chamber can be quite deep therefore hard to see inside. 3. Over complicated add-on features. To fix all these problems and keep all the merits, we designed Alex roll-top bag.

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  • Quick access bottom pocket. Very convenient. 
  • Ventilated shoulder straps. Less ordor and more comfort. 
  • Extendable capacity. From 12L to 15L. 
  • Side wide openning for quicker access to main chamber. No more digging and rolling all the time.
  • Detachable magnetic Inner small pocket for power cords and smaller items. 
  • Only 400 to 500 gram, super light and minimal.
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This is not our first rodeo

  • We ran the first Alex campaign about half a year ago, and the result was amazing, although we had some delay, we shipped over 600 bags to backers over all the world, and most backers are very content with the bags. And during the past couple month, we had quite some backers inquiring the bags, and right now hosting the comeback campaign for more backers who share our passion. :)
  • We also have received tons of comments from our backers. Absolute majority of backers are impressed with the material and honest price, many good suggestion on design and further features, and also many sincere critics. We have learnt a lot, and we have made many great improvements to the bag. :)
Encouraging words from backers
Encouraging words from backers
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Sincere suggestions from backers
Sincere suggestions from backers

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More serious critics
More serious critics

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Light weight, intuitive, ventilated, fashionable, sideway open
Light weight, intuitive, ventilated, fashionable, sideway open

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Top quality material

 Alex backpack uses only the best quality material. In our previous campaign, absolute majority backers are very content with our product quality and honest price point.

  • Coated premium canvas: The main body of Alex backpack is coated canvas. The material is water-resistant, super tough and of premium touch. 
  • Nice feeling PU leather: We introduced premium PU leather as contrast to give the bag a fashionable look.
Premium canvas and PU leather
Premium canvas and PU leather

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Inner water-proof liner.
Inner water-proof liner.

Weather resistant 20 min shower test

The roll-top pocket can stand against shower test. We switched the rolling direction during the test, front roll and back roll, 10 min each to suit different carry styles.
The roll-top pocket can stand against shower test. We switched the rolling direction during the test, front roll and back roll, 10 min each to suit different carry styles.

  • Inner weather proof roll-top bag: Although the outer canvas material of Alex backpack is water resistant, the moisture can still seep through the needle holes into the bag, therefore we introduced a dedicated inner weather proof bag to protect your gears from rain. In the following video you can see a 20 min shower test. Please ignore the color, the material is the same.
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Please note

The weather proof feature only apply to the roll-top chamber, not the side chamber. Although the outer material is water resistant coated canvas, water can still get pass needle holes thereby get into the bag, whereas the roll-top inner bag has no needle holes, instead it is sealed by high-frequency wave. That is to say, if you are walking into heavy rain, please move all your items into the roll-top chamber for weather protection, otherwise, it WILL get wet !!

Please see this video for reference:

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Bottom back pocket

  • Alex bag's bottom back pocket comes quite handy when you are on the move, you can put your phone, wallet, ear-bug, all the smaller items that used to stay in your bulky pants' pockets. Stay slim and free, knowing that everything is staying safely right against your back.
Bottem back pocket
Bottem back pocket

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Magnetic gadget pocket

  • Every backpack should have a safe inner pocket for smaller items that you use for everyday work and living. With the detachable magnetic gadget pocket, you don't have to dig into your backpack every time you need something. Super convenient and organized. 
Magnetic detachable gadget bag
Magnetic detachable gadget bag
Slick magnetic snap buttons
Slick magnetic snap buttons
Snap back the magnetic detachable gadget pocket
Snap back the magnetic detachable gadget pocket

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"9" hook Roll-top opening

  • One of the best feature about all roll-top bags, is the extendable capacity. Alex bag comes with a "9" hook for easy opening and locking. When you want to carry more items, the bag can be extended by up to 25%. From about 12L to 15L.
Extendable "9"hook top openning.
Extendable "9"hook top openning.

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The bag can be extended by 25%
The bag can be extended by 25%

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Rolling openning
Rolling openning

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Much tighter hook

  • The 9 hook on previous Alex backpack might not be tight enough for backers who tend to put lots of stuff into the bag, therefore we enhanced the hook to make it much tighter now.

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Mesh material shoulder strap for more ventilation

  • One of the most sweaty spots on human body are around shoulders. So it is very important to keep these spots dry and ventilated to reduce body ordor. Alex uses strong nylon mesh material for shoulder straps. Extremely light and strong, yet keep you dry and fresh.
Mesh material for shoulder strap ventilation
Mesh material for shoulder strap ventilation
  • The shoulder strap may seem thin, but they are made of real nylon, plus all our stitches are enhanced around the shoulder strap, therefore they are much tougher than they look.
  • Here is a testing video of Alex backpack stuffed with one 15.6 inch heavy ass Dell laptop, along with two whole packs of A4 printing paper. 8.4kg in weight. 
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Wide side openning for quicker and easier access to main chamber

  • Yes, accessing main chamber of common roll-top bag can be a pain in the neck, since you have to roll it close everytime, and the bag chamber can be very dark and deep so you have to dig around. That's not the case for Alex. Alex comes with a wide zipper side openning to help you to access from sideway. One small change, huge difference. You can see better, and do faster.

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Super wide opening with computer sleeves
Super wide opening with computer sleeves

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Extremely light weighted

As a everyday backpack, Alex is only half the weight of common bag, and very portable. Also, the bottom of Alex is padded where most of the impact happen. It is truly in minimal style yet capable of everyday challenges.

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Model data: 190cm height, 110kg weight.
Model data: 190cm height, 110kg weight.

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Enhanced bottom stitching
Enhanced bottom stitching

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Side-way water-proof zipper
Side-way water-proof zipper

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Bottom padding
Bottom padding

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Production plan

  • Gathering order info: For two weeks, we shall wait for backers to answer their survey. Please note that backers can always change their address for our survey, however do shoot us an message when you about to do so. And do let us know ahead of time if you are moving. Kickstarter can be a long march :(
  • Confirm order and buy materials: For this step we shall start calculating the material we need and start ordering them.
  • Manufacturing: We shall work with our contractors and start making the products. Tell from experience that timing could be on and off for this stage, you never know. But even if you are off the schedule, please understand that we are only trying to make sure that our products are of good quality.
  • Packaging: Packaging can be quite challenging as well, since we have backers from all over the world. Have to be careful. :)
  • Shipping: Please note that our estimated delivering date is the shipping date, not arriving date. Shipping time could be quite different depends on the locations of each backer.

Risks and challenges

1. On timing:
Since the exact number of backers is unknown to us, so the timing may fall out of schedule a little. But we did leave ourselves with extra time already, and we will try to get ahead of time for each step, so don't worry. :)

2. On shipping:
Shipping is another potential problem as well. Shipping period can vary from 3 weeks to 6 weeks or even longer depends on shipping location and local Custom policy. Should the shipping take way too long than regular time, we will assume the package is lost and resend the reward. Promises promises :)

3. On refund:
We will arrange refund, if it is strongly insisted. There is no point in keeping the money from backers if they don't have our back any more. We will do our best to meet backers' anticipation as we should, and hope the worst won't happen.

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Support

  1. Select this reward

    Pledge HK$ 81 or more About $11

    Wallet Solution option

    For all the original Alex backpack backers who want a fixer hook improvement, please pledge for this reward level. :)

    Includes:
    • Fixer hook with a slim wallet gift
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 31 backers
    HK$

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  2. Select this reward

    Pledge HK$ 230 or more About US$ 30

    Original backer reward

    Original Alex backpack backers ONLY !!!!
    Original Alex backpack backers ONLY !!!!
    Original Alex backpack backers ONLY !!!!
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    .
    This reward is for original Alex backpack backers only,
    if you are NOT a original backer to the previous Alex backpack campaign, please do NOT pledge to this reward ! We reserve the right to not to send rewards for non-original backers, in which case only 88% of the pledge is refundable(due to kickstarter fee and other costs).
    .
    This is a special thank you reward includes one Alex backpack slim wallet. Thank you so much for your support :)
    .
    Again, If you are not an original backer to the previous Alex backpack campaign, please do not pledge to this reward.

    Includes:
    • One Alex backpack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 32 backers
    HK$

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  3. Select this reward

    Pledge HK$ 292 or more About US$ 38

    2nd wave Early bird reward for Alex bag

    About $37 USD
    .
    1st wave Early bird rewards have been sold out faster than we thought. As thank you to you guys, we are releasing a 2nd wave. You will still get One Alex bag at a very good price :)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 97 backers
    HK$

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  4. Select this reward

    Pledge HK$ 306 or more About US$ 40

    Alex bag for One reward

    About $39 USD
    .
    You will get One Alex bag at a great price :)

    Includes:
    • One Alex backpack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 10 backers
    HK$

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  5. Select this reward

    Pledge HK$ 564 or more About US$ 73

    Alex bag for Two reward

    About $72 USD
    .
    You will get Two Alex bags ,Great deal for shipping. :)

    Includes:
    • One Alex backpack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 12 backers
    HK$

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  6. Reward no longer available

    Pledge HK$ 282 or more About US$ 37

    Early bird reward for Alex bag

    About $36 USD
    .
    You will get One Alex bag at the best price :)

    Includes:
    • One Alex backpack
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 199 backers
    HK$

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Funding period

- (30 days)