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Stealth turns your body into a joystick letting you control fun mobile games with core training movements.
Stealth turns your body into a joystick letting you control fun mobile games with core training movements.
Stealth turns your body into a joystick letting you control fun mobile games with core training movements.
1,858 backers pledged $381,281 to help bring this project to life.

About this project

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Stealth: Get Ripped Abs by Playing Games on your Smartphone

$381,281

1,858

Stealth Makes Core Exercise Fun, Effective and Time Saving

Stealth is the very first video game integrated core trainer. Forget boring crunches. Imagine having fun while you exercise, focusing on high scores instead of counting out reps. Stealth brings mobile gaming into your workouts so you can get results by having fun.  In less than 3 minutes a day, you can fit your core training workout in to your schedule as easily as brushing your teeth.

Getting started with Stealth couldn’t be easier. Just download the Stealth gaming app, place your smartphone into the designated slot, get into the plank position and start playing. Believe us when we say: "You'll forget you are even working out!"

With the unique experience Stealth offers, it's not surprising top press has begun to take notice!

 Stealth Games

Our games are currently in the beta phase and as a Kickstarter backer, you'll have exclusive control over how our games improve over time. Not only will you be able to help us pick our very first game releases but we'll also open the doors to independent game developers to help us create games of any level of sophistication. What's the only rule for Stealth games? They have to be tons of fun! You okay with that?!

Beta Version of a Core-Controlled Stealth Mobile Game
Beta Version of a Core-Controlled Stealth Mobile Game

We're starting simple and fun but there is no end to the complexity we can inject into these games together. Be a part of helping us build and test games by backing our project so we can bring a whole new level of play to the gym.

Stealth’s mini-games are designed to never play out the same way, so you'll always be in store for something new and exciting. The unlimited number of gameplay combinations keeps your mind and your core guessing -- leading to muscle confusion and improved results!

How Does Stealth Work?

Stealth carefully calibrates with your phone’s motion detector to recognize every movement you make. It then translates those movements into gameplay actions on the screen of your smartphone. Other games use motion controls but never before has any game been designed to mirror core training movements that hit 29 different muscles. Stealth truly is the beginning of a new era of virtual reality. The decisions and moves you make to improve in the game will result in lasting results in your real life training progress.

How much does the first stealth game cost? The Stealth app is completely free to download and will come with at least 1 game. It might even come with more than that if we reach a few of our stretch goals together! So, as soon as you tear off Stealth's packaging, you'll be able to immerse yourself in core training gameplay right away!

No elaborate setup required. Just open your stealth app, place your phone into the designated slot, and you are good to go.
No elaborate setup required. Just open your stealth app, place your phone into the designated slot, and you are good to go.

 

Stealth Uses All Available Dimensions

Your core includes many more muscle groups than just your abs. Although tons of our movements focus on the rectus abdominis (the muscles in your belly area) others will blast key areas of your core such as your obliques and lower back. With Stealth's unique, fluid design, you'll have no limitations on your gameplay or training freedom.

Stealth’s games will have you twisting, turning and rotating 360 degrees to earn high scores; both in the game and with your physique.

The ability to move forward and backward and side to side is great but we are in the business of pushing the boundaries here! That's why Stealth games will also have you moving your body laterally, hitting parts of your core that few other ab trainers even reach. With Stealth's 360 degree freedom there will never be any limitation on your gameplay or workout.

This huge degree of movement fluidity is part of what makes Stealth such an effective core trainer. You’ll just feel like you’re playing games but you’ll actually be performing sophisticated core training movements that leave no muscle group behind. You just focus on collecting all those in-game upgrades and let Stealth work its super-smart core training magic.

Stealth Benefits

We all know that exercise is a key part of optimal health. But, who hasn't had trouble sticking to a regular exercise regime from time to time? Truth is, the biggest benefits from working out come from consistency and adherence to a program. The unique twist Stealth brings to exercise makes it the easiest program to stick to ever.

Have you ever come up with some half-baked excuse to get out of playing games with your buddies like you do to avoid going to the gym? Of course not! With Stealth, you'll be looking forward to every single workout so consistency will come automatically. By sticking to the Stealth program you'll enjoy the following benefits:

 

 

How Should I use Stealth?

Just like good old Tetris and every well-designed game since, Stealth's games feature appropriate intensity settings for everyone. Stealth is great for core training novices and hardcore ab junkies alike.

No lifestyle these days is quite the same, so everyone fits in their workouts in different ways. Are you just starting out when it comes to core training? Try using Stealth in the privacy of your own home to get your workout in bright and early. A morning Stealth gaming session will get your mind and body energized for the day!

In contrast, maybe you're a seasoned core training veteran looking for a new challenge to break through those plateaus? Perfect! Stealth is ready to bring it! Simply turn up the dial on the intensity levels of Stealth's games and it will throw everything but the kitchen sink at you. With Stealth's unpredictability and movement fluidity you'll feel the burn regardless of your intensity levels and be crushing your plateaus in no time.

Regardless of your intensity preferences, there is really no limitation on how or where you can use Stealth. Stealth comes fully assembled and is easy to bring anywhere so you can hit your core and get your game on anytime, anywhere.

Don't forget to get your partner in on the core training action! Grinding it out at the gym and counting out reps together can get old pretty quickly. That's why Stealth helps add some excitement to your training sessions together.

 

What's Stealth Made Of?

At Stealth, we've put tons of work into our product design to create a platform capable of keeping up with the intense gameplay action of the Stealth app while maximizing workout comfort. Careful thought was put into the balance and angles of Stealth's movement to ensure it feels natural and comfortable. Stealth also features an antibacterial, sweat-resistant padding so you can hold your plank all day without feeling the slightest bit uncomfortable.

Stealth's design is completely unique and gives it its signature range of motion. By joining the Stealth movement you'll be supporting revolutionary software and engineering all at once!

 

 

 

 

    

 

This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

 

                 

Risks and challenges

We are fortunate to have successfully launched several very popular consumer products over the past 20 years, including one of the most popular fitness products ever, the Ab Roller. Our team has started and run companies which have had in excess of $500M in sales, with a combined 60+ years of manufacturing, distribution, marketing, design & branding experience. We know how to get the job done and know how to do it right. So you can sleep well at night knowing not only will your Stealth be awesome, but it will be done right the first time!

We have done our homework, so the risks are minimal. What you are seeing in our videos and pictures are prototypes. The final product will be even better!

Even with this invaluable experience and our successful track record, there are still risks with backing a Kickstarter campaign—please carefully read Kickstarter's guidelines about what exactly it means when you back a project.

We're excited to implement our fulfillment plan immediately after the campaign and aim to fulfill on time to each and every backer.
Please feel to reach out to us if you have any concerns (which are not listed above in our FAQ) at support@gameyourcore.com or leave a message in Kickstarter for us.

Thanks for your support!

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FAQ

  • Yes, the Stealth App will work on both mobile platforms - Android and iOS.

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  • Let’s face it, if your goal is washboard-abs-à-la Matthew-Mcconaughey, you may choose to do more. But can 3 minutes a day on Stealth boost your energy, improve your posture, and help you feel all-around better? You betcha it can.

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  • Unlike the regular ol’ omg-kill-me-now-style crunches and back extensions, Stealth is easy on your back. But of course it’s alway best to consult your healthcare practitioner if you’ve had issues in the past.

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  • Good question, you clever thing! Our partner Don Brown aka Ab Roller Guy has been bringing innovative fitness products to market for 3 whole decades, and has sold - no exaggeration here - MILLIONS of units.

    And in case that ain’t enough, Howie Panes recently took a CPG company from zero to #1 in the USA and sold it to a large public company in less than 5 years. His product sold in over 50,000 locations.

    So...we’re kinda serious about this product, and we’re confident we can bring it to your front door.

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  • Let’s be straight here. Shipping isn’t included, but the great thing is Stealth comes fully assembled so you can start gaming your core right when it arrives. The package is large but we did not want you to waste your time assembling pieces but rather save your energy for your first 3 minute workout! Go Team Stealth!!!

    By the way, we negotiated the best prices for shipping with our fully assembled unit delivered right to your doorstep in one piece.

    You’ll get a tracking number or email notice, and we’ll use a reliable provider such as UPS or FedEx, to ensure your Stealth arrives ready-to-use.

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  • You won’t be charged until the campaign ends in December, and only if it’s 100% funded.

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  • We’re planning to launch Stealth with 1 Core Challenge game, then let our early backers VOTE on which game we should develop next.

    We plan to continually develop games based on polls and feedback from you! But only the first 1000 backers will have a chance to beta-test and offer feedback on game development.

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  • Definitely! Once the Stealth is officially launched, we have big plans to release a developer kit, so 3rd party developers can create and sell their own games.

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  • Funny you should ask, since that’s exactly what Don did with an early prototype. But please be aware, the game won’t be calibrated to the movements of the Stealth, which means you might not be able to play it, and you probably won’t get as good a workout.

    But it is possible? Absolutely.

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  • Cannot mark as gift, this is illegal so we will not be able to do this.

    Our prices do not include VAT, GST or other country taxes.

    As many of you know, our terms of sale are CIF destination. This means that we pay all freight, but none of the duties or taxes. As we are shipping these products all over the world, it is impossible for us to build in the various duties, VAT and GST tax for each location through Kickstarter.

    One of our backers found this handy tool, that can assist you in calculating duties. Remember to convert the US dollars to your local currency:

    http://www.dutycalculator.com/new-import-duty-and-tax-calculation

    As many of you know, Canadian Customs are very strict on products imported into Canada. All products over Canadian $25 are subject to duties and GST or Vat tax. Our invoices are in U.S. dollars, and being converted to Canadian dollars for purpose of duties and taxes, by Canadian Customs .

    Here's a link to find the CBSA offices where you can actually go and do the clearance, and save some significant dollars:

    http://www.cbsa-asfc.gc.ca/do-rb/services/lvs-efv-eng.html

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  • 100% pledge back guarantee = you have 7 days after the end of the campaign to receive a full refund. After 7 days, we will start placing the POs for the products and will NOT issue any refunds or returns.

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  • There will be no exchanges or returns. If you have a factory defect, you may apply for your warranty and we will send you a new product. See warranty guidelines below.

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  • If our shipping carrier attempts delivery to you and you don't get it because you’re not there, wrong address, moved without notifying us, and the package returns back to our warehouse, we will not be able to send you another product.

    When you receive your tracking #, please keep an eye out for the package.

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  • Our products come with a 90-day, limited warranty starting on the day of receipt. You will need to apply for RA # and pay for the shipping to send your product in. When we have received your product with the associated RA# attached, if the product truly has a defect we will fix or replace your product and refund your shipping.

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Support this project

  1. Select this reward

    Pledge $25 or more About $25

    Stealth T-Shirt

    BE A PART OF THE STEALTH STORY

    So you want a seat on our bus, but can’t pledge for your very own Stealth?

    With this limited edition t-shirt, you get bragging rights as an early Stealth backer. Plus, you’ll get to come along for the ride as Stealth goes into production.

    +Stealth T-Shirt

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    Super Early Bird

    +1 Stealth Core Trainer
    +Exclusive beta-tester for Stealth games.

    SAVE $200 USD
    REGULAR Retail Price $299 USD
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    Somewhat Early Bird

    +1 Stealth Core Trainer
    +Exclusive beta-tester for Stealth games.

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    Final Early Bird!

    +1 Stealth Core Trainer
    +Exclusive beta-tester for Stealth games.

    SAVE $150 USD
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    Thanksgiving Special!

    +1 Stealth Core Trainer
    +Exclusive beta-tester for Stealth games.

    SAVE $140 USD
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    Howie and Don Holiday Special!

    +1 Stealth Core Trainer
    +Exclusive beta-tester for Stealth games.

    SAVE $120 USD
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    Last Best Kickstarter Offer

    +1 Stealth Core Trainer
    +Exclusive beta-tester for Stealth games.

    SAVE $110 USD
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    2-PACK Stealth Super Early Bird

    +2 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

    SAVE $399 USD
    REGULAR Retail Price $599 USD
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    2-PACK Stealth- Double the Fun

    +2 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

    SAVE $299 USD
    REGULAR Retail Price $599 USD
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    2-PACK Stealth- 50% Off Holiday Savings

    +2 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

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    2-PACK Stealth- New Year's Special

    +2 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

    SAVE $260 USD
    REGULAR Retail Price $599 USD
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    4-PACK Stealth- Party Pack

    +4 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

    SAVE $800 USD
    REGULAR Retail Price $1199 USD
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    6-PACK Stealth- Coach's Corner Pledge

    +6 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

    SAVE $1245 USD
    REGULAR Retail Price $1799 USD
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    12-PACK Core Madness (For Classes)

    +12 Stealth Core Trainers
    +Exclusive beta-tester for Stealth games.

    SAVE $2600 USD
    REGULAR Retail Price $3589 USD
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    1st Class Stealth Hollywood Experience!

    Get a head start on your summer body!

    Come to LA for a half-day of VIP fitness coaching with Eric the Trainer. Plus, you’ll get to meet the founders, eat a gourmet lunch, and tour Eric’s world-class Hollywood facility and...

    ...you’ll be the very first to own your own Stealth, autographed by the makers. (You’ll get 2, actually.)

    *And yes! Flight & accommodations are included!

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Funding period

- (60 days)