Between blogs, news sites, discussion forums, and videos, motoring enthusiasts have an almost limitless supply of outlets from which to get their information. But once in a while, it's nice to jump off the fast track, unplug and relax a little with a great magazine. Not just any magazine, but a truly great magazine. And for those of us who love European cars and motorcycles the most, the choices are few. That's why we're creating GranTurismo magazine.
Two questions almost
always arise when presenting the GranTurismo concept: why European cars and
motorcycles, and why do a print magazine?
European cars and motorcycles? The
easy answer should be that the automotive space is huge, and choosing a smaller niche
helps define the scope of our work. But the truth is, everyone working on GranTurismo has a genuine passion for European vehicles. Some of the most storied and long-lasting brands
were born in Europe and remain among the most fascinating today. Just ask
any valet to list his favorites; chances are good they’ll be Italian, German or
English. From Mini to Mercedes, or Vespa to MV Agusta, there’s an
undeniable common spirit that binds enthusiasts of all these vehicles.
European cars and European motorcycles make for a natural pairing. Many of the great European carmakers were involved in motorcycles at some point in their history. Some, like BMW, still produce both; others, like Audi, are finding mutual interest between cars and bikes among their owners. Either way, we see it all as "motoring."
with a print magazine? After years working in the digital side of automotive media, I discovered there were
just as many limitations working with pixels as with print. Web publishing
demands lightning speed to create and produce work—often at the cost of quality—and
the ADD-like nature of readers bouncing from one site to another makes it
difficult to sustain and engage an audience.
To produce the kind of deeper,
more engrossing content that my fellow contributors and I wish to focus on requires a more immersive environment, and a high-quality print
magazine is still the ideal medium for this type of experience. We’ve
studied the best of what’s already out there, looked for opportunities to make
improvement, and started with a clean sheet to build the kind of
magazine that’s worth picking up to read and hold onto.
We’re not complete
luddites, though. We know people love the convenience and functionality of
their digital devices as well, and that’s why we’re offering GranTurismo
for both iOS and Android tablets. Either way, you’ll be getting deeper, more
engaging content than any blog or website can deliver.
Our goal is to produce
a true 21st-century motoring magazine of the highest quality in terms of both
content and production. GranTurismo will
focus more on experiential stories than simply information; it will be as
much about the journey as the machine that takes you there. Beyond the usual new
vehicle stories, GranTurismo will
feature a mix of retrospectives of iconic models from the past, insider stories,
travel chronicles, personality profiles and lifestyle insights that only an
independent publication could hope to capture. Regular departments will examine
technical topics, the latest gear and accessories, European motorsports,
second-hand and collector vehicle trends, and major events. Each
issue will close with a spectacular full-page image that will also be available
as a free hi-res download.
We’ve taken the
standard magazine format and literally turned it on its side. By rotating the
pages to a horizontal layout, we’re able to bring you the most stunning
machines in the world in their natural orientation—wider than tall. No more
beauty shots broken up by the seam. GranTurismo will be printed in a larger format (11x9 inches) than most other magazines, printed on high-quality stock (80# text weight
inside, 100# cover weight outside), and perfect-bound for saving and passing
around. The digital version will be a fully responsive, interactive publication
available for iOS and Android devices, sharing its basic content with the print
magazine, but optimized for the digital experience.
Reaching the funding
goal of $24,873 will allow us to cover the cost to create, produce and
distribute the inaugural print edition of GranTurismo, including the
digital version. Subsequent issues will be funded by advertising as well as
single-copy and subscription sales of the magazine. First-year production will be bi-monthly, with the plan to move to monthly publication in the second year.
Joslin, Editor in Chief - A
lifelong European car enthusiast and motorcyclist, Bryan has owned German, Swedish, French, English and Italian vehicles and has worked with European cars and their owners since 1991. Prior to GranTurismo he was Managing Editor of Motivemag.com and Editor in Chief of kilometermagazine.com. His articles have
also appeared in both EuroTuner and european car magazines. A Volvo and a Land Rover currently occupy his garages.
Managing Editor -
Karl started his automotive career after college, writing for several of Primedia's (now SourceInterlink) performance enthusiast magazines. He left his post last year as Managing Editor of european
car magazine, on which he worked exclusively for the previous eight
years. His current ride is a Jetta TDI.
Buchanan, Motorcycle Contributor -
Jeff is a 30-plus-year veteran of the motorcycle industry, having served as a
mechanic, test rider and journalist over the years. He co-founded and worked as Editor in Chief of Robb Report Motorcycling. He currently works as a
freelance motorcycle journalist and writes a column for Sport Rider magazine.
Turner-Atkinson, European Contributor- Nancy lives in England where she runs a collector car consultancy and management
service. Her day job keeps her in close contact with owners and
collectors of classics and exotics. In her spare
time, she's a freelance writer, contributing to HuffingtonPost (UK) and TopGearLIve. She drives a Porsche and a Mercedes at the moment.
Motorsport Contributor - John is one of the motorsport scene's up-and-coming
young talents. From his home base in the Chicago suburbs, he travels the world
covering sports car racing for Speed.com. and
SpeedTV. In addition to writing, John is also a talented motorsport
Doug Carter, Creative Director - Doug is a Chicago-based graphic designer with a 20-year career in print and digital design. On the street he drives an M3, but he's also an experienced open-wheel racer. He is responsible for helping develop GranTurismo's unique visual style.
Merritt, Director of Photography -
Ian is a Chicago-based photographer who shoots for a wide variety of clients (most notably Bentley Motors, Chrysler Group LLC, Sharpie Pens). He previously worked as staff photographer and photo editor at Cars.com, and in addition to shooting all things four-wheels, Ian also has a great eye for capturing the look and feel of a lifestyle.