GranTurismo Magazine - The Best of European Motoring
A fresh perspective on the world of European motoring. Cars and motorcycles. New and classic. All European, all in one place.
In an age of blogs, fanzines, discussion forums, viral video and non-stop social media, there’s no shortage of sources to connect car and motorcycle enthusiasts with their passion. While all those “small bites” of content can be fun, once in a while it’s nice to indulge in something a bit more substantial. We truly believe you still can't beat a great magazine – whether on paper or a digital screen – when it comes to losing yourself in your favorite subject. For those of us whose lives revolve around European cars and bikes, however, the options today are few.
That's why we're creating GranTurismo magazine. And we need your support to make the first issue a reality.
With GranTurismo we’re starting with a clean-sheet philosophy and building a thoroughly modern, magazine-based media brand specifically for the priorities of our readers. The magazine will live in two forms: a high-quality print version for readers who appreciate the tactile experience and archival value of paper, and a digital version for those who prefer the convenience and enhanced features of a tablet magazine.
At the core of GranTurismo's content will be a unique blend of new and classic European vehicles (cars and motorcycles alike), complemented by coverage of all the great products, personalities and experiences that make living with a European vehicle more than just a transportation choice. The fusion of traditional “buff book” features – technology, motorsport, and vehicle stories – with a distinct lifestyle perspective will set GranTurismo apart from traditional motoring magazines.
We’re also taking the conventional magazine format and literally turning it on its side. By rotating the layout to a landscape orientation, we’ll be able to present the world’s most fascinating machines in their natural setting – wider than tall. No more epic shots split at the gutter.
GranTurismo will be printed in America bi-monthly in a large format (11x9 inches) on brilliant, high-quality stock (60# text weight inside, 80# cover weight outside), and perfect-bound to save and to pass around. The print version will also feature additional content that can be accessed by simply scanning images in the magazine with your phone or tablet, using our dedicated app to bring the printed page to life without ugly QR codes spoiling the experience.
The digital version of GranTurismo will be a fully interactive publication for iOS and Android tablets. Digital content will originate from the print magazine, but will be optimized for the screen experience with unique layouts and pagination, in addition to enhanced features like photo galleries, animations, and embedded audio and video assets. Its release will coincide with the arrival of the print version, with no lag-time penalty for digital-only readers.
European cars and motorcycles have a unique appeal. They’re often chosen not for rational reasons, but because they tug at an emotional part of our inner self. They make a statement about their owners, expressing their appreciation for performance, style, luxury or heritage. They’re cherished and pampered, considered part of the family. They’re raced and shown, driven to extremes and to exceptional places. They are more than just transportation, they’re an extension of the soul.
For those of us creating GranTurismo, European cars and bikes are truly a way of life, an all-consuming passion that started with the purchase of one special vehicle and led to so many other great people, places and experiences along the way. We can think of no better term for this than “motoring.” And no other magazine celebrates European Motoring like GranTurismo will.
Recent years have been tough for traditional magazine publishers. Part of the problem involves an old business model that relies on attracting as big an audience as possible on which to base hefty advertising rates, which is why you can get a subscription to most of them for less than a buck per issue delivered. They lose money selling you the experience to boost headcount for advertisers. On top of that, they’re still figuring out how to sell digital ads without cutting into their print revenues.
Our approach is a little different. First, GranTurismo is a niche publication; therefore we can’t expect to attract as large an audience as a general interest magazine. And that's OK. We’re producing a specialty product for a specific audience, and we’re hoping our readers will value our work enough to spend a few bucks for it. Second, while we’ll still rely on advertisers, we will work to ensure that only the most relevant products and services make it into the publication. No male enhancement ads, no 8-page inserts for rubber floor mats – you'll see those in the magazines at your barber shop anyway. Finally, we’re starting from a zero baseline in terms of costs, without the bloated overhead of a traditional publication. We all come from backgrounds with lean budgets and short staffs, so we're prepared to do a lot with a little.
We like to compare GranTurismo to a good craft brew. We’re not cranking out a watered-down product to appeal to large masses, but rather crafting a specialized product for those with a more discerning palate. Continuing this analogy, as independent “brewers,” none of us expects to get rich from GranTurismo; we’re simply looking to make an honest living doing what we love, and perhaps enrich the lives of fellow enthusiasts in the process.
Why We Need Your Support
Your support is crucial to getting the first issue of GranTurismo produced. Meeting this goal will allow us to create the content for (paying the writers, photographers and designer), produce (including printing costs and digital license fees) and distribute the first issue, as well as begin work on the second issue.
From the time this campaign closes, we will need approximately three months to acquire content, lay out, produce and distribute this initial issue of the magazine, which is why we've set a target delivery date of December 2013. After the initial launch, we plan to produce GranTurismo on a bi-monthly basis.
In the long term, we expect to fund the magazine through ongoing single-copy and subscription sales, as well as advertising, which could take at least two or three issues to begin acquiring. Without your contribution, the first issue won't be produced.
Risks and challenges
The biggest risk for any new magazine is long-term viability. Getting the first issue out the door is one thing, but making it work for six, ten, twenty issues and beyond requires a business plan. In addition to this Kickstarter campaign, which we are using primarily to build our audience, we also have an investor-funded capitalization plan to bring in the necessary funds to produce the first several issues, even if advertisers don’t show up.
While there are no guarantees, the GranTurismo team is comprised of industry professionals with years of experience not only writing, shooting and producing quality original content, but also managing the day-to-day operations of a publishing business, both print and digital.Learn about accountability on Kickstarter
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