Funded! This project was successfully funded on August 14, 2013.

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Bella Rosalia Marinara ~ authentic pasta sauce; made from imported Italian tomatoes and locally sourced ingredients. Molto Buono!

How it all came about…

This is my mom: Rosalia Ester Teresa Margaret Di Pasquale Aiello
This is my mom: Rosalia Ester Teresa Margaret Di Pasquale Aiello

This picture was taken in 1948 on mom’s eighteenth birthday. After her death in 2003 I received this print and proudly hung it in my home. Over the years I would often say “this is a stunning picture of mom, if I ever create a company I'll use it as the logo!”

Late 2012, I registered Aiello Global Foods! It is only fitting I name the first sauce after my mom; Bella Rosalia Marinara.

Company image & logo…
Company image & logo…

A little back-story:

I grew up on Long Island NY. I am 2nd generation Sicilian American, 100%. In my family everyone was Sicilian… Not Italian… Sicilian! In 1986 I moved to Los Angeles, CA. Following my dreams I built a successful career in music entertainment.  As the economy & employment shifted dramatically I began asking what my next chapter will be... Finally I decided to produce and sell my homemade pasta sauce… Listen, for years my friends told me I should bottle and sell it…Why not?

Local Scourced Ingredients
Local Scourced Ingredients

There is nothing better than creating a meal and watching people enjoy it…

Bella Rosalia Marinara...
Bella Rosalia Marinara...

Step by Step I began creating a business plan & budget, securing the company name & URL, applying & purchasing the multitude of permits and licenses, acquiring the equipment and supplies, printing labels, business cards and a banner to be used at the Farmers Markets.

Phase One; rent a commercial kitchen, produce Bella Rosalia Marinara with imported Italian tomatoes and ingredients locally sourced. After canning the marinara it will be sold at local Los Angeles Farmers Markets and on the Aiello Global Foods web store.  Phase Two; sell Bella Rosalia Marinara at specialty shops and hopefully Whole Foods and Trader Joe's...

Bella Rosalia Marinara...  Just heat & serve with Tomasello Pasta!
Bella Rosalia Marinara... Just heat & serve with Tomasello Pasta!
Mostaccioli e Bella Rosalia Marinara, Molto Buono!
Mostaccioli e Bella Rosalia Marinara, Molto Buono!

Risks and challenges Learn about accountability on Kickstarter

The risks & challenges to Expand Aiello Global Foods and produce/sell Bella Rosalia Marinara at Farmers Markets are high.

1. Before I can sell, I must obtain permits from the city's health department for each Farmers Market I plan to sell at. The permits range from $110.00 to $150.00 for a 3-month period. So If I plan to sell at four (4) different markets per week, the cost is well over $575.00 per quarter.

2. Obtain liability insurance coverage (annually)

3. I'm currently renting a commercial kitchen in Sherman Oaks @ the rate of $25.00 per hour one day (8 hrs) each week, that adds up to $800.00 per month.

WITH YOUR DONATION I CAN…

1. Purchase additional cooking and canning supplies, mason jars, a water cooler, table & chairs for the Aiello Global Foods booth at farmers markets.

2. Pay for additional booth space at new Farmers Markets locations and the never-ending permits and licenses...

3. Increase the Bella Rosalia Marinara line… launch four (4) new Marinara sauces with Bell Peppers, Eggplant, Mushrooms and Peas.

4. Pay for additional hours @ the commercial kitchen.

5. Acquire UPC and Nutritional Facts labels.

6. Expand the Aiello Global Foods line… Import authentic Sicilian olive oil and artisan pasta.

FAQ

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157
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$6,792
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  • Pledge $5 or more
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    4 backers

    Thank you for your support. With your donation you'll receive a traditional Sicilian recipe from Bella Rosalia’s family cookbook and a special mention on the Cucina Refrigerator.

    Estimated delivery:
    Ships within the US only
  • Pledge $10 or more
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    3 backers

    Thank you for your support. You'll receive an authentic Bella Rosalia wooden spoon to help cook your traditional Sicilian recipe from the family cookbook plus a special mention on the Cucina Refrigerator

    Estimated delivery:
    Ships within the US only
  • Pledge $15 or more
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    45 backers

    Thank you for your support. You'll receive your very own jar of Bella Rosalia Marinara sauce, a Bella Rosalia wooden spoon, plus a special mention on the Cucina Refrigerator.

    Estimated delivery:
    Ships within the US only
  • Pledge $25 or more
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    52 backers

    Molto buono! Thank you for your support. As Bella Rosalia would say: ‘it's time to put the pot up!’ You'll receive your very own jar of Bella Rosalia Marinara, authentic Sicilian Tomasello Pasta, a Bella Rosalia wooden spoon, plus a special mention on the Cucina Refrigerator.

    Estimated delivery:
    Ships within the US only
  • Pledge $50 or more
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    22 backers

    Grazie mille! For your generous donation, you’ll receive a limited edition Bella Rosalia apron plus one jar of Bella Rosalia Marinara, Sicilian Tomasello Pasta, an authentic Bella Rosalia wooden spoon and a very special mention on the Cucina Refrigerator.

    Estimated delivery:
    Ships within the US only
  • Pledge $100 or more
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    14 backers

    Mangia mangia! It’s time to eat. For your fantastic donation you’ll receive a Bella Rosalia Basket containing a limited edition Bella Rosalia Apron, two jars of Bella Rosalia Marinara, Sicilian Tomasello Pasta, Italian bread, an authentic Bella Rosalia wooden spoon and a very special mention on the Cucina Refrigerator.

    Estimated delivery:
    Ships within the US only
  • Pledge $250 or more
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    1 backer Limited (4 left of 5)

    Bene! You’ll receive the Bella Rosalia Colander containing a limited edition Bella Rosalia Apron, two jars of Bella Rosalia Marinara, Sicilian Tomasello Pasta, Italian bread plus Italian cookies, an authentic Bella Rosalia wooden spoon and a very special mention on the Cucina Refrigerator.

    Estimated delivery:
    Ships within the US only
  • Pledge $500 or more
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    0 backers Limited (2 left of 2)

    Bene bene bene! With your fantastic generosity you can now invite your friends over for an unforgettable Italian meal and brag to them about how you know the chef! You’ll receive the Bella Rosalia Colander containing a limited edition Bella Rosalia Apron, a bottle of Sicilian Barbera's Frantoia Olive Oil, two jars of Bella Rosalia Marinara, Sicilian Tomasello Pasta, Italian bread plus Italian cookies, an authentic Bella Rosalia wooden spoon and a very, very special mention on the Cucina Refrigerator.

    Estimated delivery:
  • Pledge $1,000 or more
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    1 backer Limited (1 left of 2)

    Mamma Mia... Polish the Flatware & dust off the furniture... Your amazing donation includes Chef Aiello coming to your home (USA only) to prepare his traditional Italian meal for FOUR (4). You’ll receive a Bella Rosalia Colander containing a limited edition Bella Rosalia Apron, a bottle of Sicilian Barbera's Frantoia Olive Oil, two jars of Bella Rosalia Marinara, Sicilian Tomasello Pasta, Italian bread plus a homemade delicious Tiramisu dessert, espresso and a very, very special mention on the Cucina Refrigerator

    Estimated delivery:
Funding period

- (30 days)