Share this project

Done

Share this project

Done
A cookbook written by two friends committed to spreading happiness through home made pizza.
A cookbook written by two friends committed to spreading happiness through home made pizza.
A cookbook written by two friends committed to spreading happiness through home made pizza.
1,105 backers pledged $50,000 to help bring this project to life.

About this project

The Pizza Book project video thumbnail
Replay with sound
Play with
sound

$50,000

1,105

Around 10 years ago, Mike received something special from an old friend - a pizza dough recipe. He worked on it for a while, and eventually passed it along to Aaron.

This pizza recipe was so awesome that Mike started to write a cookbook around it - how to make the dough, some ideas for pies that you could make, stuff like that. He shared it with Aaron, who was already completely obsessed with the recipe. Aaron took it and evolved it further, writing notes, and testing as he went.

Since then, three babies and a podcast were born, and the idea to revive “The Pizza Book” seemed like a really good one. We were getting together every week to work on our podcast and share our ideas and visions, and this gave us an excuse to finally make the book a reality.

Pizza is about sharing.

We’ve spent a lot of time thinking about the answer to the question, “Why are you guys so obsessed with making pizza?” and while we don’t know all of the answers (Some questions don’t have answers, like ‘Why are sunsets pretty?’ or ‘Why are the Rolling Stones so much better than The Beatles?’), we definitely know some.

We both grew up eating pizza all the time - on the street, at birthday parties, at home, wherever. Every time we make and share pizza with friends and family, we make connections to all of the slices we’ve eaten, and it makes us feel like home. As soon as a pizza is done being made, it is cut into equal pieces, because it is meant to be shared.

A cookbook about pizza is a chance to show off some of our favorite flavor combinations, cultural inspirations, personal quirks, and more. This cookbook lets us share so much more than just the recipe for the dough itself - it’s a chance to really have fun with it.

You love pizza and want to make it at home.

Pizza is an awesome gateway into learning how to handle dough, bake bread, and more. Get on board with us! The book has a ton of detail and science from our extensive reading and testing. We’re nerds about this stuff and we want to share that obsession with you.

We love a challenge, and when people told us that it wasn’t accessible to make decent pizza at home, we knew we could make it happen, and we have. Our recipe has been tested by friends and family who attest to the fact that this is some of the best pizza they’ve had anywhere, at home or in a restaurant.

Breaking down how to make pizza at home.

  • An amazing recipe for pizza dough that you can make at home.
  • Recipes for all of our favorite pizza varieties. 
  • Beverage pairings to quench your thirst. 
  • Guest recipes from amazing folks. 
  • A Pizza Topping Glossary. 
  • Extended detail and knowledge about every aspect of making pizza at home. 

The Pizza Book will look good.

The Pizza Book will be a real hard cover book, that you can display proudly on your shelf. We’re obsessed with collecting cookbooks and we won’t be satisfied unless this can stand with our favorites. It includes awesome full color photography. Our friend, Tom Smith, is doing an amazing job making our pizza drool-worthy. We’ve already got one amazing photo shoot under our belts and hope to do more. This Kickstarter will make that possible. 

 project video thumbnail
Replay with sound
Play with
sound

Rewards

 project video thumbnail
Replay with sound
Play with
sound

STRETCH (THE DOUGH) GOALS #1: $40K => Videos

Read more here: https://www.kickstarter.com/projects/980466739/the-pizza-book/posts/1426034

STRETCH (THE DOUGH) GOALS #2: $55K => Wood Fired Ovens and Recipes

If we get to $55K by the end of the project, we will construct and detail the process of building and using traditional wood fired ovens. More details here: https://www.kickstarter.com/projects/980466739/the-pizza-book/posts/1442522

We're serious about this pizza game.

We’ve proven that passion is the right motivator for awesome work. We’ve had some friends and colleagues test the recipe recently and this is what they've been saying:

"This is way better than my husbands Pizza" -- Ellen Quint

Delivery in Q2 of 2016

We’ve already been working tirelessly on the copy which we hope to have finished before the holiday season. We’re also planning to do at least one more round of photography to fill in the gaps. In the meantime we’re working with Steve Berry of Thought Merchants to design the e-Book and print versions of the book. Our plan is to finish the book design by January, print in February, and delivery in March/April. As we finish different stages of the book we will share our progress with all of our backers.

What will the money will go to?

We’ve already spent a ton of time on this and some money out of our own pockets to fund the first round of photography. A majority of the costs are in printing as we are working with a high quality printer in the United States. Good paper, good ink, and good people do not come cheap.  

We <3 Pizza

Aaron Quint is a husband, father, charcutier, and web developer in Kingston, NY. His favorite pizza is covered in meatballs.

Michael R. Bernstein lives in Takoma Park, MD where he is a professional amateur. His favorite type of pizza is outside in the summer with his family at L&B Spumoni Gardens in Brooklyn.

Steve Berry is a designer and principal at Thought Merchants, a design and product consultancy in Santa Monica California. His favorite pizza is a pepperoni pizza on the grill outside with a good glass of wine with friends and family.

Tom Eberhardt-Smith is a photographer, designer, and partner at Eberhardt Smith, a multidisciplinary creative studio in upstate New York. His favorite type of pizza is mushroom and pepper.

Risks and challenges

The layout, printing, and distribution of the printed cookbooks is something that is going to be expensive and time consuming. We both have experience with digital distribution, so we will be able to get the eBook out quickly, but the print version is going to take some work to get right.

We’re leaning on our friends and colleagues who have a ton of experience working with printers to make sure that this goes as smoothly as possible.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Acknowledgement of dopeness.

    You're dope. Now everyone will know.

    Less
    Estimated delivery
    25 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $10 or more About $10

    Sticker Pack

    Show your support and get a pack of awesome Pizza Book stickers you can put on your laptop or pizza oven

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $19 or more About $19

    Early bird e-book

    Limited discounted copy of the "The Pizza Book" e-Book shipping to your email in .mobi, .epub, and .pdf formats.

    Less
    Estimated delivery
    Reward no longer available 100 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $24 or more About $24

    E-Book

    This is a full copy of the "The Pizza Book" e-Book shipping to your email in .mobi, .epub, and .pdf formats.

    Not only will you get the book first, but we're planning on bumping the price after our campaign completes

    Less
    Estimated delivery
    152 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $35 or more About $35

    E-Book + T-Shirt Bundle

    This is a full copy of the "The Pizza Book" e-Book shipping to your email in .mobi, .epub, and .pdf formats.

    This also includes an awesome Pizza Book T-Shirt offered only as part of our campaign. Printed on American Apparel and in all available sizes.

    Not only will you get the book first, but we're planning on bumping the price after our campaign completes.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge $36 or more About $36

    Early Bird Print Book (Signed) + e-Book Bundle

    This includes a signed copy of the finished full color printed "The Pizza Book" as well as an copy of the e-Book in multiple formats.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 77 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $42 or more About $42

    Print Book (Signed) + e-Book Bundle

    This includes a signed copy of the finished full color printed "The Pizza Book" as well as an copy of the e-Book in multiple formats.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    571 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $58 or more About $58

    Print Book (Signed) + e-Book + T-Shirt Bundle

    This includes a signed copy of the finished full color printed "The Pizza Book" as well as an copy of the e-Book in multiple formats.

    This also includes an awesome Pizza Book T-Shirt offered only as part of our campaign. Printed on American Apparel and in all available sizes.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    111 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $80 or more About $80

    Two Copies of the Print Book (Signed) + e-Book Bundle (For your moms)

    This includes a signed copy of the finished full color printed "The Pizza Book" as well as an copy of the e-Book in multiple formats.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    36 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $115 or more About $115

    Three Copies of the Print Book (Signed) + e-Book Bundle (One for your moms, One for Cool Uncle Jamie) + One

    This includes a signed copy of the finished full color printed "The Pizza Book" as well as an copy of the e-Book in multiple formats.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $144 or more About $144

    Four Copies of the Print Book (Signed) + e-Book Bundle (One for you, One for your moms, One for Cool Uncle Jamie, One for your sister who moved to Portland)

    This includes a signed copy of the finished full color printed "The Pizza Book" as well as an copy of the e-Book in multiple formats.

    ALSO a shoutout by name in the acknowledgements of the book.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $620 or more About $620

    Pizza Class in Kingston, NY

    You and 5 other lucky individuals will get to hang out with AQ in beautiful Kingston, NY for a full day and learn how to cook pizza with hands on instruction. Date to be determined. Does not include travel or accommodations.

    This also includes everything in one package including a signed Print book, The e-Book, the T-shirt, and the stickers.

    Less
    Estimated delivery
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $620 or more About $620

    Pizza Class in Takoma Park, MD

    You and 5 other lucky individuals will get to hang out with MRB in beautiful Takoma Park, MD for a full day and learn how to cook pizza with hands on instruction. Date to be determined. Does not include travel or accommodations.

    This also includes everything in one package including a signed Print book, The e-Book, the T-shirt, and the stickers.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $1,800 or more About $1,800

    Pizza Date in NYC!

    Meet MRB and AQ in NYC for an afternoon running around the entire 5 Boroughs (or at least the good ones) eating the best pizza and generally having an awesome time. Where will we go?! We will let our noses lead us.

    This also includes everything in one package including a signed Print book, The e-Book, the T-shirt, and the stickers.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $6,000 or more About $6,000

    Pizza Class comes to you.

    This is an all day intensive Pizza Class given in a location convenient to you (your house or office). We'll come to you and teach you everything we know.

    This also includes everything in one package including a signed Print book, The e-Book, the T-shirt, and the stickers.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)