Many lemonade drinks are watered down; contain too much sugar and preservatives or very little if any authentic lemon juice. It was during a winter storm coupled with a craving for fresh squeezed lemonade (wishing Spring would soon arrive) that inspired a quest to develop a stellar lemonade drink.
After years of development and positive reception during pop up events, I finally opened the doors of a lemonade stand on Valencia Street in San Francisco on July 14th. After a successful opening weekend, I went back to the lemonade stand on Monday morning and had an encounter with the police. I shared my experience on social media and it has been a whirlwind week. There's been coverage on all the major news outlets on a local and national level. I have received countless requests and comments of people across the country that want to support Gourmonade, support a black-owned business. https://www.washingtonpost.com/news/post-nation/wp/2018/07/23/it-took-this-black-man-years-to-open-his-lemonade-stand-then-someone-thought-he-was-robbing-it/?utm_term=.795513e2b097
My sole focus was to open those doors and provide a high quality lemonade. The capacity and resources to grow and expand was part of my long term goals. With the recent outpouring of support, I have an opportunity to move forward much sooner that planned. To start, the current business hours are Friday through Sunday, noon to 6pm. With the addition of staff and ramped up production, I can open every day.
Risks and challenges
The business is up and running, the biggest obstacles to opening the doors of a new business in San Francisco have been overcome. This project is about expanding our hours and production.Learn about accountability on Kickstarter
- (60 days)