I certainly was beat to the punch in launching a micro-aquaponics Kickstarter, however my product is better because of its scale, which means a lot in this field. First of all, keeping your fish in a bowl the size of the previous KS projects, is considered by many to be animal cruelty. It limits you to about 1 betta fish (because they don't have gills) other fish would be quickly poisoned because of temperature instability or via their own waste. 10 gallon aquariums are the most common aquariums and the most often advised to beginners because of their ability to actually house fish. Secondly, with a larger grow bed you can have much larger plants. My earliest prototype had 7ft tomato plants in it, while their products limit you to herbs and marigolds. Plant capacity is pretty minor, but as an aquarist, I am very much opposed to keeping fish in less than 5 gallon containers!
-Via Reddit http://www.reddit.com/r/kickstarter/comments/1iznbz/the_blue_green_box_it_grows_household_plants_in/