About this project
We want to build BawsSocks to provide you with uniquely designed, flawlessly Italian manufactured socks that would help bring out the Baws in you.
The Spirit – There are no two ways about it, these socks are dominant. You have to be confident to wear them with class. Like asking a girl out, it's just not going to work if you don't nut up and commit to it. But once you do, you will feel the confidence that comes with knowing you look like a champ, of doing something that lifts you out of the ordinary. That is the spirit of the Baws.
The Designs – Think of that feeling when you put on a new Italian suit, or a fresh pair of sneakers. It ads a spring to your step, a swagger to your stride. Our beautiful designers designed BawsSocks so that every time you pull them on, they help you to bring your A-game. To make you the best you that you can be. Each of the sock designs is inspired by an individual that embodies the spirit of the Baws, and will give you that lift when you need to add something extra to your game.
The Manufacturing – No amount of character will make up for poorly made socks. We can't stand socks that don't meet the grade, and we couldn't stand the thought of putting our designs on them. So we have contracted with an Italian sock factory in Brescia with over 40 years of experience in making socks. If Italians are great at three things, they are eating pasta, electing criminals and making awesome clothes. We've trusted them, and you can too, to execute BawsSocks. Like a Baws.
1. The Blake
Ever wanted to give a sales talk like Alec Baldwin in Glengarry Glen Ross? The Blake is the sock for you. This sock is guaranteed to give the wearer the ABC attitude. Always be closing. Nice guy? I don't give a shit. Good father? Fuck you! Go home and play with your kids. You wanna work here - close!
2. The Mcconaissance
This sock is all about the flexibility, the diversity of perspective of Matthew McConnaughey in 2014. If you’ve ever wanted to take your shirt off and feel the awe of the crowd, or call Woody Harrelson an idiot, this sock will make you feel like you just beat Leo to an Oscar.
3. The Bud Fox
This sock is about persistence and sticking to your guns like Charlie Sheen in Wall Street. When you need to call Gordon Gekko every week for a year to get ahead. Even better, when he figures out that Gordy is full of shit, he backs himself and feeds that sucker to the wolves.
4. The Boone
Have you even needed to inspire someone, to lift a team up? This sock was inspired by Denzel Washington in Remember the Titans, a man that could inspire a troop of girls scouts to parachute into the mountains of Pakistan and sell cookies to Osama.
5. The Bad Motherfucker
Quoting made up scripture before you empty a clip into some two-bit drug dealers isn't for everyone, but it does make you sound straight up cold-blooded. Samuel Jackson in Pulp Fiction will help you invoke a higher power to get what needs to get done, done.
6. The Arnie
Do you need to step up and run the 7th largest economy in the world? How about bench press a metric ton? If you buy this sock, Arnold Schwarzenegger in Pumping Iron will have one friendly dream about you. Come with me if you want to live.
7. The Champ
If you have ever wished that you had the psychological strength to sit on the ropes for ten rounds and come out swinging, this sock is will give you that mental edge. Put it on and you will feel like Muhammad Ali in When We Were Kings. I done handcuffed lightning, thrown thunder in jail. That's bad! Only last week I murdered a rock, injured a stone, hospitalised a brick! I'm so mean I make medicine sick!
8. The Sergeant
Sometimes you have to tell someone how it is. This is the sock that will help you drop the hammer like Gunnery Sgt Hartman in Full Metal Jacket. Once this sock touches your ankle you will feel the righteous anger course through your veins and get your tongue ready to do some lashing: “Get on your feet. Private Pyle you had best square your ass away and start shitting me Tiffany cufflinks or I will definitely fuck you up!”.
Weekend Warrior Baws £13 for 1 pair of your favourite BawsSocks. You work in insurance, but you rage on the weekend. Channel Bud Fox on the Friday, swinging for the fences, Matthew McConaughey on the Saturday working your charm, and Arnie on the Sunday, sitting naked around the house, flexing.
Full Time Baws £49 for 4 pairs of the BawsSocks of your choice. You’re ready to bring the Baws to the masses. It’s a big call, but you gotta back yourself like Aldo getting on the boat to Europe. I have to warn you about utilising this much Baws, it’s like putting the gutter rails up at bowling; you’re getting so much help, almost anyone can bowl a perfect game.
The Big Baws £79 for 8 pairs of your choice of BawsSocks. As your attorney, I have to advise you that this is too much Baws for a rookie. Clearly you’ve recognized this, and you’re either a Muhammad Ali style Baws, capable of taking a man to Zambia and letting him know who’s Baws, or you’re straight up off the chain like Hunter S., and ready for a little weirdness. Just try to avoid the Fear.
Too Baws £499 for the naming rights to a pair of BawsSocks. That’s right. You pick the character that you most identify with, and the name is yours, we will work your Baws exploits into the character of the socks and re-name them after you. With every pair of these socks sold, we will send your Baws story out for the rest of time. Oh, and we will also give you the full set of 8 socks.
Why We Need Your Help
We can't do this alone. We have a dream of helping people like us everywhere to step up their image and unleash the Baws. When you pre-order BawsSocks on Kickstarter you are not just getting socks that will help you change your life, but you are bringing a project to life that will help men like you everywhere to do the same.
Also, it will change the lives of these fine young people – Our Baws Crew. These men, women and children have worked tirelessly to deliver the genius videos we are going to share with you over the course of our Kickstarter campaign. Big shout out to Eduardo Alcivar, Poalina Poe-Azcarraga and Kim Winter of Natas Pictures, the funky crew with the drone camera on the roof, and Tommy Rawlins of Rawlens Media, the one man Aussie powerhouse, as well as Josie Hines of Hinesite Productions and Mark Trevitt of Holding a Camera Well. Reward them for their fabulous style and their hard work, and help this project become a success.
Look good, feel good and good things will happen to you. Made in Italy, with free international shipping, BawsSocks will make you a Baws.
Risks and challenges
In any project there are risks, but we have been working for over a year to bring you BawsSocks on time, with our designs executed perfectly and the socks manufacturered to our exacting standards.
BawsSocks will ship one month after the Kickstarter closes. Our manufacturing partners in Italy believe in the project, and they have been willing to commit to a firm timing schedule. There may be a small delay in final shipping from our offices in London to your feet if you order the socks from Turkmenistan, but that is only because our founder has outstanding warrants there. If you are ordering from Ashgabat we will throw in a free pair of BawsSocks to cover the customs bribe.
There is a risk that our designs will not translate exactly from the Adobe Illustrator page into the reality of cotton. We have been extra careful with this risk because there is nothing worse than ordering a Big Mac and getting a cheeseburger. We have gotten over twenty samples from our chosen manufacturer and selected the cotton thread colours directly from their colour-stock, rather than asking them to translate from digital colours to fabric on their own.
Another risk is that the manufacturer just drops the ball at the last minute. We have limited this risk by interviewing over fifteen different manufacturers from five different countries. Our final partners were the best of the lot. They have over 40 years of experience in making cotton tubes that keep your feet warm, and by this point they have managed to figure it out to a level that would impress Steve Jobs.
The risk you don't like the socks. If you have read this far you're obvisouly committed, and any man with that kind of fortitude is a man that we are sure will like our socks. If you are unsatisfied for whatever reason, send the socks back and we will make things right.Learn about accountability on Kickstarter
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