We are a group of creative passionate people living our own dream, hoping to inspire the world!
Our founders come from all corners of the globe. Each incredibly passionate about the skill or trade that has defined their lifestyle. This is the foundation for Ovan and has provided us the skills and resources to develop product, market, and launch our brand.
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We've laid a great foundation and have an incredible team behind Ovan! Our support, and our brand culture expands everyday! Now we need your help in raising funds to enter full production for spring 2016! Its time to put an end to the monopolized high-end eyewear market!! Support independent brands!
The Name OVAN
Ovan comes from a Scandinavian word that means "an unspecified point above". The name is symbolic to a higher level of thinking behind every business decision.
Our goal is to build the best looking, best performing eyewear possible.
Our business model is focused on customer satisfaction and sustainability! This starts with using the best ingredients we can get our hands on. Eco-friendly materials that serve a purpose of style and function.
We are building designer quality eyewear to rival the Italian giant that owns 70% of the 3.6 Billon dollar annual sunglass market. Supporting independent brands is the #1 way to change the industry and dissolve their monopoly!
Our Signature branding is elegant, stylish, and timeless.
Adding a recognizable mark in a subtle artistic manner is our product signature. This represents our attention to every detail in the design process and has generated incredible feedback!
Iconic brands challenge the standard, stand apart from the pack, and integrate their core values and culture into the product. From blending elegant and timeless style, modern typography, bold contrast, clean lines, artistic flow, and subtle yet impactful visual cues our logo is born. It embodies our quest for adventure, a voyage through time, attention to detail, and a bonded culture in luxurious recognizable style.
We believe our customers deserve the best.
We use the best lens, EMS Polyamide with build in polarization optically correct upon free form construction. Our lenses enhance your vision by optimizing visible light, naturally reducing eye fatigue, lowering stress, and providing a relaxed pleasant view while blocking 100% of harmful UV rays are that cause damage.
Our sunglasses are built for the wear and tear of an active lifestyle. We improve our lens with two very key coatings for durability and optical performance, an Oleo-Phobic coating and Anti-reflective coating.
EVERY LENS INCLUDES THESE FEATURES
Our product is an original, designed by and exclusively for Ovan..... not an open market sunglass.
Lets face it, most sunglass brands are selling an open market model from a factory that produces it for 100s of other brands with a cheap polycarbonate lens and a new logo. Example: How many versions of a way-fare have you seen?
Every Ovan frame is hand built from scratch, our design our shape! Rigorous 3D modeling, fit tests, and design revisions ensure amazing fit and a signature look we are proud to put our name on.
HANDCRAFTED / ECO-FRIENDLY
Inspired by Italian eyewear tradition we source and use premium grade cellulose acetates. Each hand-cut, shaped and polished to become your sunglass. Our acetate is hypoallergenic, eco-friendly, temperature resistant, colorfast to staining or cleaning with incredible strength to weight ratio.
Art, Music, Fashion and Creative Expression always have a home at Ovan.
Each and every year expect us to collaborate with new artists, musicians, athletes, activists, and craftsmen to bring more new ideas and new styles to life!
MEET THE PRODUCT
ALL STYLES ARE AVAILABLE NOW IN THE REWARDS!!!!
THE RAN - Committed to leaving lasting impression
Modern and sophisticated, cultured, refined, and boldly unique, the Ran finds the perfect balance. Tailored for a small to medium fit, the Ran provides an incredible fit and style for Men and Women alike. Designed for comfort and a taste of luxury, the Ran can be worn with your best suit or a swimsuit.
THE BRAGI - Style for everywhere you go
Courageous, brash and chic meticulously fit acetate armor for life’s everyday voyages. Designed for a medium to large fit “The Bragi” falls into a unisex class and favors bolder features and rounder faces. The Bragi wasn’t built to ride shotgun, it was built to be the driver, built on a foundation of strength, quality, and passion, living in the moment, focused on the future, and always exploring.
THE MANI - You don’t seek attention, you seek the best
Vintage 50’s style meets modern craftsmanship, blending a fluid polished metal frame with an aggressive upper acetate frame. Medium sized across the face, eyes, and back through the arms “The Mani” has a vastly universal fit for both Men and Women. Elegant by design, honed to the highest standards.
The Lofn - Surround yourself with Beauty
Majestic flair on a confident body, seamless crafted with a stunning front and slender temple. This is “The Lofn.” Tall in appearance with a fine-tuned medium fit designed specifically for Ladies seeking style and grace. A mile of highway will take you a mile, a mile of runway can take you anywhere, lead your journey with “The Lofn”.
THE MAGNI - Obsessive engineering for ￼ maximum performance
The MAGNI is a mid/large sized recycled polyethylene frame constructed to be incredibly soft and fits a wide range of faces male and female. Ovan spherical lenses are produced to the highest standard using inner thermal material from Italy and an optically true injection process for the outer PC, which is then fine tuned with our hand selected coatings to balance light transmission, reduce glare and eliminate fog.
EVERY MAGNI GOGGLE INCLUDES 2 LENSES
1 'Everyday Smoke' for Sun / 1 'Code Red' for Low-light
A Special Thanks to our Culture List!
Risks and challenges
Positioning as a high-end brand:
We know its not easy. We didn't sign up for easy. Our group comes with a ton of proven experience and we get better each time we do this! Building brands is in our DNA. This group has the skill set to do it! Our business plan is built with detailed revenue forecasts based on realistic goals and appropriate production timelines. The marketing message and identity is unique, authentic, and powerful. In regards to our product, well the quality and craftsmanship speaks for itself.
The Factory and overseeing QC
We have been personally working with our manufacturers for over 10 years, and basically trust them with our own kids. Our product developers are fluent in multiple languages and the manufacturers are well aware of our long term plan, timelines and have been nothing but help. Thanks guys!
Cash flow can be an issue for companies of any size, but especially in the early years when no historical sales data exists and you are making strides to grow. We work hard to have excellent communication with a knowledgeable global sales force that are specialists in their own markets. Together with them we are able to forecast buying trends, and tailor our production accordingly. Selling a combination of future "pre-books" (pre ordered product 3-6 months ahead) and holding an AO "at once" inventory allows us to sustain, yet still focus on growth and new points of distribution. Additionally once we have a distribution network and sales data, sourcing new investment capital becomes a bit easier. Last but not least we have a development calendar that we follow as if our lives depend on it.
Giving our customers the best service:
We leave logistics and accounting to the pros, so we can focus on customer service and retail support. We have various warehouse locations and contacts in place so if and when we need to scale for lightning fast shipping we can. Further we strongly believe in our own product, and stand behind it with Lifetime warranty against manufacture defects.
Customer retention in a competitive market
Can't give away all the secrets here, but once you wear Ovan you won't want to wear anything else. Plus we have some really fun and engaging things up our sleeve to keep you the customer beyond stoked.
Unpaid invoices from our retailers
This has shutdown many brands, and many shops. We offer some incredible pricing, sales programs and margin for shops of all sizes. Terms come only with a detailed credit approval, otherwise its payment upfront.
Being undercut on price
We aren't in a race to the bottom with anyone. Our customers, nor our retailers want $20 sunglasses. Cheap product sucks to make and sucks to sell. We are staying in premium price point for the health of our business, our partners, and to make happy customers. We will always adapt to be competitive, staying on calendar, and finding new ways to improve satisfaction.Learn about accountability on Kickstarter
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