Funding for this project was canceled by the project creator on January 9, 2014.
About this project
[BRIC+] in the News!
[ INSPIRATION ]
Smartphones make your life more productive than ever before with advanced computing capability and connectivity. However, the greater the opportunities to browse the web or stream media content often drains your device’s battery even more quickly. Furthermore, the frequent camera usage contributes to significant battery drain on your smartphone. This requires frequent charges of the battery, but it can be quite a challenging to find the appropriate power charging sources especially while you are on the go.
Smartphones provide image capturing capability enabled by the high resolution integrated digital camera, but we are often disappointed with the limitation of the smartphone’s zooming capability. This is especially true when the picture quality of images taken at a distance is unsatisfactory, and there are no useful ways to correct your pictures.
[ PROPOSED SOLUTIONS ]
We have worked to alleviate your frequent charging/recharging hassles with an extended battery life enabled by the Li-ion battery built into the protective case. Also, the case applies the best in class 3.5X optical lens to boost your social media photo album and blogs with richer and more distinctive quality photos. On top of that, the precisely defined structure and the selected materials keep your beloved smartphone safe from unexpected drops or any unwanted incidents. Our solution, [BRIC+] for iPhone5 and 5S, will deliver a great user experience to you with the utmost functionality, quality, and design.
Extend your experience. Are you a gaming enthusiast? Are you a tireless chatter OR a social media warrior? You won’t have to worry about using your phone for your massive media tasks, take a deep breath and enjoy your online gaming experiences, the moments of listening to music, watching videos, and chatting on your iPhone with the 2.5X longer battery life.
Be confident about distance shots. [BRIC+] case with its 3.5X optical lens helps to add more creative control to your photography. You will easily capture your child’s talent show from anywhere in the room with uncompromised quality pictures.
- High Quality 3.5X Optical Lens: [BRIC+] The 3.5X lens is a true optical lens module, like other high-end lenses you’d use on a film camera. You can acquire the zooming capability virtually from 3.5X to 14X zooming power with your iPhone camera, and the [BRIC+] 3.5x lens while retaining the original iPhone’s pixel quality.
Take a control of flashing moments.You will be able to take the best quality images with the enhanced LED flash even in dim or low light conditions.
LED Flash Control by iPhone: The [BRIC+] LED flash set-up corresponds automatically to the iPhone’s camera shutter control as you position the "SCF"(Stand-by/Charging/Flash) latch onto the flash setting. The enhanced [BRIC+] LED flash helps you to get the best quality images in poor lighting conditions or even against the light.
Go for genuine quality. High performance materials combine with a precisely defined structure and help keep your iPhone in perfect condition and well-protected from unexpected drops and unwanted incidents. The premium design will perfectly fulfill your desire for a higher standard of protection.
Commit to take perfection.The case facilitates the standard ¼-20” universal tripod mounting screw interface on the frame. That means the iPhone with the [BRIC+] case can be attached and stabilized to virtually any tripod to get you ready for the best quality shots.
Cover up or Plug-in. The [BRIC+] twin-lid keeps your lens clean from dust and fingerprints. It fits holes on the frame (a ¼-20” universal mount screw hole OR headphone jack hole) when using the camera. With the twin- lid, you will lower your chances of losing it as you attach it to the case using the plug-in feature.
Grasp the moment in a split second. Quick and easy attach/detachable features are critical for capturing priceless and fleeting photo moments. The magnet interface works perfectly to meet the need of a quick.
Be prepared before you head out. You can power up your iPhone effectively and immediately by the quick "SCF"(Stand-by/Charging/Flash) latch operation.The battery power indicator tells you how much of the extended battery is available.
Commitment for the use of Apple Mfi Certified Component(s). Now we are in Apple MFi Program, and our MFi License has been executed with our contract agreement. Our fully-executed agreement with Apple will help us to deliver the optimal condition of [BRIC+] system for iPhone 5 and 5S.
[ SPECIFICATION ]
- Dimensions: Thickness (Z):19mm, Length (Y):143mm, Width (X): 70.64mm (With NO 3.5X Lens)
- Weight: 0.22lb.(Black/Black, with NO 3.5X Lens)
- Battery Capacity: 2450mA, 3.7V(Nominal), 2.5X Battery Life with iPhone Battery
- Zoom Lens Capability: 3.5X Optical Magnification
- Flash: Dual LED with 1.5X Brightness Enhancement
- #1 Package Includes: [BRIC+] Power Case, Charging Cable, Owner’s Manual
- #2 Package Includes: [BRIC+] Power Case, Charging Cable, 3.5X Optical Lens, Lens Lid, Lens Pouch, Owner’s Manual
[ STAGES OF DEVELOPMENT ]
We have made excellent progress for design development, a working prototype, user testing, and supplier set-up with full confidence since beginning last year. Our goal is to complete production by March 2014 and begin delivering the products to our backers by late March 2014.
- Detail Design for Manufacturing: This step includes a check of all necessary constraints and resolution of the particular design issues for the delivery of the best quality of products.
- Production Set-Up / MOQ Sign Up: Re-evaluate the suppliers’ quality controls and risk management capacity for the order and take necessary actions immediately for making smooth progress.
- Testing / Refinement: Facilitate a series of testing and react to the results effectively and immediately.
- Operation Set-up / Certification Fulfillment: Optimize the manufacturing process and prepare for the production. Achieve all legal admissions for all necessary certifications.
- Production Ramp-Up: Ensure the final specifications, material conditions, and facilities for the desired quantity and quality are in place.
- Ready to Ship: Check all logistics flows and adopt the most efficient channel for our backers.
- Shipping: Packaging and shipping out of the ordered quantity in optimal condition and on time.
[ BACKER REWARD ]
[ FUNDING GOAL & USE OF FUND ]
All backers’ support will help us to set up the initial production run. Our Kickstarter funding goal is $65,000 to complete this work. The budget includes the product development cost and all other necessary expenses including travel to suppliers, shipping & handling and so on. We will allocate our resources effective immediately to meet the necessary goals and complete them on time.
[ FAQs ]
- Q. What does 3.5X optical lens mean?
- A. A 3.5X optical lens has fixed focal length with 3.5X magnifying power. It is comprised of several lens elements in the module that enable it to enlarged pictures without compromising pixel quality. It is utilized more frequently by professional photographers with better light gathering ability than zoom lenses for the quality shots.
- Q. Do you have different types of lenses compatible with [BRIC+] case in your portfolio?
- A. We are preparing to expand our product line for high-end zoom lens and some other collections. You will be able to order through our website.
- Q. Do I order lens ONLY? When is it available from your website?
- A. During the Kickstarter campaign, you will not. However, you will be able to order through our website. We will set up our fully functioning website to respond to customers’ direct orders. When we set up our system, we will inform you immediately.
- Q. Are other colors available?
- A. Only limited color combinations (Black/Black for thermoplastic, Silver/Black, Black/Black, Red/Black for Aluminum Alloy, and Titan Shadow/Black for Titanium Alloy) are available during the Kickstarter campaign. However, with funding success, we will immediately prepare to offer multiple color options.
- Q. Would a commercial version of the titanium case be available?
- A. The Titanium frame edition is only for the Kickstarter campaign with limited orders. It is quite challenging for manufacturers to manage small quantity orders for Titanium. However, we will increase our production system gradually to include small quantity custom orders. We will keep you posted if and when it becomes available.
- Q. What should I do if [BRIC+] case is not functioning properly?
- A. Don’t worry, please ship it to us; we will repair it for you and ship it back to you as quickly as possible. Based on our current estimates, it may take 3 to 4 weeks for the processing.
[If you have any additional questions or require help, you can ask the project creator directly. Thank you.]
[ VISION OF THE FUTURE ]
With funding success, our first goal is to deliver [BRIC+] cases in perfect condition to our backers on time. That is our first and more important priority; our team will focus on the progress to ensure that everything is on track. As we deliver products to our backers as planned, we will take further steps to address “Fun & Productivity” solutions for the digital culture. Our mission is to deliver a unique experience to the Digital Age by the creative combination of advanced technology and design. Our team will keep up with users’ rising expectations and will establish a close relationship with our customers.
Risks and challenges
SCHEDULE:: Delivering our backers products on time is our priority. The total turnaround time expected is 32 weeks. We have already dedicated a considerable amount of time and effort early on to keep the ball rolling continuously. However, if issues arise, we have anticipated some challenges along with potential resolutions as well as possible schedule impacts. We estimate 18~22 weeks from the point of the Kickstarter launch to deliver products in perfect condition to our backers.
PROCESS & QUALITY:: Our team is completely capable of managing the majority of issues associated with product development and production. However, if challenging issues occur that require multiple iterations to get manufacturing prep on track, we will still be able to fulfill our commitment and achieve the expected progress. When we encounter quality related issues, we will employ our complete dedication to determine the most efficient solution to avoid any schedule & quality impacts.
SUPPLY CHAIN:: We consider only qualified suppliers for the mass production in order to maintain consistent quality control and to manage turnaround time efficiently. However, we continue to develop relationships with multiple supply channels in case of potential disadvantages affecting our customers. We will determine quickly if these developing relationship supply channels could meet our expectations and execute production contracts for the best quality products.
[In the event the project is delayed; we will immediately inform our backers the reason for the delay allowing all backers to see the progress with complete transparency.]Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (45 days)