This was a big decision we had to make as delays in production pushed us out in to Spring 2012. We had commitments to some retailers that were made prior to this Kickstarter project. We lost a good amount of business in spite of the delays we experienced throughout the start of production. The sandal business is seasonal. We either deliver within the small window in front of the season or we wait until the following year. A young company can not afford to miss those windows if it wants to stay alive. In the best interest of the business, our investors and the backers who wish to see us succeed, we decided to roll our sandals out simultaneously by style with the retailers. This way we have the cash flow to fulfill ALL backers and sustain as a business beyond our first season.
We have been working pretty hard at getting out as much as we can with what we have to work with. Sandals are going out, not at the pace we all wish, but they are going out.
We are staying consistent with what we have always said from the beginning (see FAQ #2), and retailers aren't getting a style / color unless they have started going out to backers.