From The Creator
Hello Kickstarter! I’m Daniel Jun Hoshino. I’ve been working as a web designer/programmer and I’m very excited to introduce our very first product to the world and the world of Kickstarter.
I’ve always been into cameras and have loved the quality and beauty of classic film cameras. On the other hand, the accessibility and ease of digital cameras were hard to ignore and in recent years I mostly ended up taking pics with my digital camera and smartphone. But in the back of my mind, I always wanted to dust off my film cameras and take it to good use. I was especially infatuated with the Hasselblad V-system camera for the unique images it produces. So I started brainstorming a way to combine the analog and digital worlds of photography and decided to make it myself!
What is HASSELNUTS?
HASSELNUTS is the world’s first iPhone mount kit which converts the legendary Hasselblad V-system film cameras into a digital camera with an iPhone.
With HASSELNUTS, those who were unable to afford the digital backs can utilize their Hasselblad cameras at an affordable cost! Plus, we want to revitalize the old Hasselblad cameras you have in the back of your closet...we know you have them. Now professionals and amateur photographers can enjoy the classic camera together!
Make Your Photo Come To Life with HASSELNUTS!
With your Hasselblad camera and HASSELNUTS, you can take grainy and very film like images which we guarantee would make your friends question how it’s even possible! Unlike typical digital images, your photo will have a unique character and everything that is on the photo will come to life!
- Reviving the old -
We wanted to preserve the beauty of Hasselblad V-system cameras. At the same time, we required a digital format at an affordable cost that could be easily integrated into our smartphone and SNS heavy lifestyle. Thus the idea of HASSELNUTS came together.
- Demand for an affordable alternative to digital backs -
The sad reality is that only professionals use digital backs due to its cost, starting from at least $3,000-5,000 (for used items) up to $40,000. Those digital backs usually come with very large amounts of pixel. However in reality, that many pixels are not required for the regular usage of digital photography.
Keep The Feeling of The Original Hasselblad Shooting Style
- Sync Shutter makes HASSELNUTS possible to shoot photos like the original.
HASSELNUTS app on the iPhone syncs with the camera shutter. The aperture is set from the lens on the camera body, then the exposure is set through the app. Once the focus is adjusted through the viewfinder and the shutter is pressed, the app will automatically sense the shutter and take the picture. Essentially, HASSELNUTS allows users to feel exactly the same handling when using the normal Hasselblad cameras.
- Never lose the DOF of medium format cameras!
HASSELNUTS iPhone mount kit contains a newly developed original projection screen that collects the light through the lens. HASSELNUTS takes a picture of the imagery on the projection screen. With this process, HASSELNUTS is able to capture imagery that is the same DOF (depth of field) as medium format cameras.
- HASSELNUTS Original Projection Screen*
HASSELNUTS original projection screen is essential in this mount kit. The screen is very similar to a ground glass but it isn’t the exact same. We have developed a glass that has similar characteristics as the film surface just for HASSELNUTS, so the image that is projected on the glass will be much like a film image. This is why the imagery that is taken with HASSELNUTS will become very grainy and film like.
*We are currently developing the screen. All the sample photos on this site are shot with the previous version of the screen.
HASSELNUTS Sample Images
For the HASSELNUTS sample images, please check out Badass Cameras web site http://www.badasscameras.com/hasselnuts/samples.html
How to Use HASSELNUTS
On the back of your Hasselblad V-system camera, remove the film magazine. Next insert the digital conversion lens to the camera body. Then attach the HASSELNUTS iPhone digital back module and slide your iPhone 4S/5 to the slot on the back. Launch the HASSELNUTS app which is downloadable from the Apple App Store. Now just shoot your pictures as you normally do. It’s that easy! The HASSELNUTS app syncs with the Hasselblad camera and your pictures are automatically stored to your iPhone photo albums. Any of the unique imagery that Hasselblad cameras are able to produce won’t be lost!
Steps to Use HASSELNUTS
1, Detach your film adaptor from the body.
2, Insert the HASSELNUTS magnifying lens.
3, Attach iPhone digital back module.
4, Attach iPhone onto the iPhone digital back module.
5, Launch the HASSELNUTS app on the iPhone.
6, You are ready to shoot!
<HASSELNUTS works with the following components>
Hasselblad V system camera with a lens attached + HASSELNUTS iPhone mount kit + iPhone4S/5 + HASSELNUTS app
HASSELNUTS App Features
- Store photos into the Photo Album.
All of the photos taken with HASSELNUTS go directly to the Photo Album app on your iPhone. You also have the option to put photos in a selected Album in Photo Album.
- Synced Shutter Button.
The shutter on the Hasselblad camera is synced with the iPhone camera. The shutter is triggered by the iPhone’s gyro sensor. The gyro sensor detects the Hasselblad camera shutter vibration and triggers the shutter on the HASSELNUTS app.
Due to the distinct vibration that Hasselblad cameras make when the shutter is triggered, the iPhone simply detects this vibration and triggers its own shutter.
- Automatically Crop and Flip The Picture.
When you take a picture with Hasselblad cameras, the images seen through the viewfinder are horizontally reversed due to the images being reflected on the projection screen. Using HASSELNUTS, the iPhone automatically flips the image to the regular direction. The images are then cropped to the format that you choose in the HASSELNUTS setting. The standard medium size of 6:6 is available in addition to 4:3 and 3:2 formats.
- Manual Exposure and Aperture Control.
HASSELNUTS can collaborate with the Hasselblad basic function for manual exposure and aperture control. Currently there is a limit with the iOS and unfortunately the shutter speed cannot be controlled manually. As long as the iOS gets updated though, we may be able to make this possible in the future.
Compatibility: Cradle and application* compatible with iPhone4s, iPhone5. *HASSELNUTS application will be available from the App store.
Body Material: ABS
Module Dimensions: 91mm(w) x 95mm(h) x 69mm(d)
- iPhone digital back module is about 1/2 inch bigger than the normal film back, almost the same size as the original Hasselblad digital back CFV-39.
Weight: 135g/4.7oz. (without iPhone)
Image Size: Up to 8 mega pixels.
- With 6:6 format, pictures equivalent to about 6 mega pixels.
Aspect Ratio: Can be chosen from 6:6, 4:3, and 3:2.
Size of Projection Screen: 67mm x 63mm (Effective screen size 66mm x 62mm)
Internal Optimized Wide Conversion Lens: (x0.7)
Battery: dependent on iPhone battery.
Misc: International patent pending.
HASSELNUTS iPhone mount kit includes...
- HASSELNUTS iPhone digital back module (body) : 1pcs
- Magnifying Lens (Fresnel Lens) : 1pcs
- Internal Conversion Lens : 1pcs
- Original Projection Screen : 1pcs
- iPhone slide lock cushions : 2 pairs
- Instruction manual : 1pcs
(The kit does not include a Hasselblad V-system camera nor an iPhone!)
HASSELNUTS Keeps Evolving
We will keep improving HASSELNUTS as we see changes in demands and see room for improvement. We are hoping to add a video recording function to HASSELNUTS in the near future. Imagine being able to record footage with the classic camera! In addition, as the iPhone specs change, we have the ability to improve the quality of images HASSELNUTS can produce. However, these are all dependant on funding, so the more support we are able to get through Kickstarter, the more likely we can make these a reality!
Up until this point, we have only been able to make samples and prototypes to test out our product. Starting with Kickstarter, we are launching this product into the world! By investing in HASSELNUTS on Kickstarter, you are helping the funding of the following:
- Manufacture cost of the first production of HASSELNUTS
- Costs to cover the patent fee
- Developmental costs for future improvements on the optimized wide conversion lens, the groundglass lens, HASSELNUTS app function, and overall quality
By pledging $199, you will receive the discounted price only available for Kickstarter backers. Once Kickstarter is successfully funded and our initial products are delivered to our backers, HASSELNUTS will be available for purchase on our website www.badasscameras.com for future buyers at the full retail price of $349.
With that being said, every bit of amount counts to make HASSELNUTS available to everyone. Let’s make this happen together!
We are a small, independent company named AMBIVALENT who have a passion for art, technology, and communication! We are composed of designers and programmers from Japan, India, Korea and the U.S. HASSELNUTS was also made possible thanks to the cooperation of various vendors and tool makers.
Founder/Project Leader | Ambivalent.Corp | Daniel Jun Hoshino
Project Manager/Translator | Ambivalent.Corp | Yuka Somiya
Program Developer/Manager | Ambivalent.Corp | | Jay Parkish
Program Developer/Asistant | Ambivalent.Corp | Akira Shibata
Product Designer | Dream Valley Agency CO., LTD | Li Helyong
3D CAD Designer | Moldec CO., LTD | Yoshiki Ishida
Internal Lens Supplier | Izawa Opt | http://www.izawaopt.co.jp
and many others!
Risks and challenges
Sep : Finalizing design details and prototype testing.
Oct : Preparing for mass production, creating molds, ordering of material and components.
Nov : Mass producing first units and make tweaks to possible problems.
Dec: Mass production including assembly.
Jan: Buffer for unexpected delays.
Feb: Shipping starts.
We are working diligently to be able to deliver products to everyone soon, however unforeseen technical and funding issues may cause us to delay the progress. We will keep everyone posted if there are any glitches or delays and hope for everyone’s understanding along the way!Learn about accountability on Kickstarter
- (44 days)