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Turn your Hasselblad V-system camera digital with the world's first medium format digital-back using your iPhone!
Turn your Hasselblad V-system camera digital with the world's first medium format digital-back using your iPhone!
144 backers pledged $32,687 to help bring this project to life.

About this project

Hasselnuts: Hasselblad Camera + iPhone DigitalBack Kit! project video thumbnail
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$32,687

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From The Creator

Hello Kickstarter! I’m Daniel Jun Hoshino. I’ve been working as a web designer/programmer and I’m very excited to introduce our very first product to the world and the world of Kickstarter.

I’ve always been into cameras and have loved the quality and beauty of classic film cameras. On the other hand, the accessibility and ease of digital cameras were hard to ignore and in recent years I mostly ended up taking pics with my digital camera and smartphone. But in the back of my mind, I always wanted to dust off my film cameras and take it to good use. I was especially infatuated with the Hasselblad V-system camera for the unique images it produces. So I started brainstorming a way to combine the analog and digital worlds of photography and decided to make it myself!

3D Printed HASSELNUTS Prototype
3D Printed HASSELNUTS Prototype

What is HASSELNUTS?

HASSELNUTS is the world’s first iPhone mount kit which converts the legendary Hasselblad V-system film cameras into a digital camera with an iPhone. 

 With HASSELNUTS, those who were unable to afford the digital backs can utilize their Hasselblad cameras at an affordable cost! Plus, we want to revitalize the old Hasselblad cameras you have in the back of your closet...we know you have them. Now professionals and amateur photographers can enjoy the classic camera together!

HASSELNUTS HN-10 (Hasselblad Camera and Lens Not Included)
HASSELNUTS HN-10 (Hasselblad Camera and Lens Not Included)

Make Your Photo Come To Life with HASSELNUTS!

With your Hasselblad camera and HASSELNUTS, you can take grainy and very film like images which we guarantee would make your friends question how it’s even possible! Unlike typical digital images, your photo will have a unique character and everything that is on the photo will come to life!

L : iPhone Camera R : iPhone with HASSELNUTS + Hasselblad V-system
L : iPhone Camera R : iPhone with HASSELNUTS + Hasselblad V-system

Background

- Reviving the old -

We wanted to preserve the beauty of Hasselblad V-system cameras. At the same time, we required a digital format at an affordable cost that could be easily integrated into our smartphone and SNS heavy lifestyle. Thus the idea of HASSELNUTS came together.

Badass Camera Series, HASSELNUTS HN-10 (Hasselblad Camera and Lens Not Included)
Badass Camera Series, HASSELNUTS HN-10 (Hasselblad Camera and Lens Not Included)

- Demand for an affordable alternative to digital backs -

The sad reality is that only professionals use digital backs due to its cost, starting from at least $3,000-5,000 (for used items) up to $40,000. Those digital backs usually come with very large amounts of pixel. However in reality, that many pixels are not required for the regular usage of digital photography.

HASSELNUTS Digital Back Module
HASSELNUTS Digital Back Module

Keep The Feeling of The Original Hasselblad Shooting Style

- Sync Shutter makes HASSELNUTS possible to shoot photos like the original.

HASSELNUTS app on the iPhone syncs with the camera shutter. The aperture is set from the lens on the camera body, then the exposure is set through the app. Once the focus is adjusted through the viewfinder and the shutter is pressed, the app will automatically sense the shutter and take the picture. Essentially, HASSELNUTS allows users to feel exactly the same handling when using the normal Hasselblad cameras.

- Never lose the DOF of medium format cameras!

HASSELNUTS iPhone mount kit contains a newly developed original projection screen that collects the light through the lens. HASSELNUTS takes a picture of the imagery on the projection screen. With this process, HASSELNUTS is able to capture imagery that is the same DOF (depth of field) as medium format cameras.

Take a look at the details and bokeh which HASSELNUTS produces
Take a look at the details and bokeh which HASSELNUTS produces

- HASSELNUTS Original Projection Screen*

HASSELNUTS original projection screen is essential in this mount kit. The screen is very similar to a ground glass but it isn’t the exact same. We have developed a glass that has similar characteristics as the film surface just for HASSELNUTS, so the image that is projected on the glass will be much like a film image. This is why the imagery that is taken with HASSELNUTS will become very grainy and film like.

HASSELNUTS Original Projection Screen
HASSELNUTS Original Projection Screen

*We are currently developing the screen. All the sample photos on this site are shot with the previous version of the screen.

HASSELNUTS Sample Images

For the HASSELNUTS sample images, please check out Badass Cameras web site http://www.badasscameras.com/hasselnuts/samples.html

How to Use HASSELNUTS

On the back of your Hasselblad V-system camera, remove the film magazine. Next insert the digital conversion lens to the camera body. Then attach the HASSELNUTS iPhone digital back module and slide your iPhone 4S/5 to the slot on the back. Launch the HASSELNUTS app which is downloadable from the Apple App Store. Now just shoot your pictures as you normally do. It’s that easy! The HASSELNUTS app syncs with the Hasselblad camera and your pictures are automatically stored to your iPhone photo albums. Any of the unique imagery that Hasselblad cameras are able to produce won’t be lost!

Steps to Use HASSELNUTS

1, Detach your film adaptor from the body. 

↓ 

2, Insert the HASSELNUTS magnifying lens. 

↓ 

3, Attach iPhone digital back module. 

↓ 

4, Attach iPhone onto the iPhone digital back module. 

↓ 

5, Launch the HASSELNUTS app on the iPhone. 

↓ 

6, You are ready to shoot!

HASSELNUTS Magnifying Lens
HASSELNUTS Magnifying Lens

<HASSELNUTS works with the following components>

Hasselblad V system camera with a lens attached + HASSELNUTS iPhone mount kit + iPhone4S/5 + HASSELNUTS app

HASSELNUTS App Features 

- Store photos into the Photo Album. 

All of the photos taken with HASSELNUTS go directly to the Photo Album app on your iPhone. You also have the option to put photos in a selected Album in Photo Album. 

 - Synced Shutter Button. 

The shutter on the Hasselblad camera is synced with the iPhone camera. The shutter is triggered by the iPhone’s gyro sensor. The gyro sensor detects the Hasselblad camera shutter vibration and triggers the shutter on the HASSELNUTS app. 

Due to the distinct vibration that Hasselblad cameras make when the shutter is triggered, the iPhone simply detects this vibration and triggers its own shutter. 

 - Automatically Crop and Flip The Picture. 

When you take a picture with Hasselblad cameras, the images seen through the viewfinder are horizontally reversed due to the images being reflected on the projection screen. Using HASSELNUTS, the iPhone automatically flips the image to the regular direction. The images are then cropped to the format that you choose in the HASSELNUTS setting. The standard medium size of 6:6 is available in addition to 4:3 and 3:2 formats. 

- Manual Exposure and Aperture Control. 

HASSELNUTS can collaborate with the Hasselblad basic function for manual exposure and aperture control. Currently there is a limit with the iOS and unfortunately the shutter speed cannot be controlled manually. As long as the iOS gets updated though, we may be able to make this possible in the future.

HASSELNUTS App.
HASSELNUTS App.

Specifications 

 Compatibility: Cradle and application* compatible with iPhone4s, iPhone5. *HASSELNUTS application will be available from the App store. 

 Body Material: ABS 

 Module Dimensions: 91mm(w) x 95mm(h) x 69mm(d) 

- iPhone digital back module is about 1/2 inch bigger than the normal film back, almost the same size as the original Hasselblad digital back CFV-39. 

 Weight: 135g/4.7oz. (without iPhone) 

 Image Size: Up to 8 mega pixels. 

- With 6:6 format, pictures equivalent to about 6 mega pixels. 

 Aspect Ratio: Can be chosen from 6:6, 4:3, and 3:2. 

 Size of Projection Screen: 67mm x 63mm (Effective screen size 66mm x 62mm) 

 Internal Optimized Wide Conversion Lens: (x0.7) 

 Battery: dependent on iPhone battery. 

 Misc: International patent pending.

Original Internal Optimized Wide Conversion Lens (by Izawa Opt.)
Original Internal Optimized Wide Conversion Lens (by Izawa Opt.)

HASSELNUTS iPhone mount kit includes...

- HASSELNUTS iPhone digital back module (body) : 1pcs

- Magnifying Lens (Fresnel Lens) : 1pcs

- Internal Conversion Lens : 1pcs

- Original Projection Screen :  1pcs

- iPhone slide lock cushions : 2 pairs

- Instruction manual : 1pcs

(The kit does not include a Hasselblad V-system camera nor an iPhone!)

HASSELNUTS Keeps Evolving 

We will keep improving HASSELNUTS as we see changes in demands and see room for improvement. We are hoping to add a video recording function to HASSELNUTS in the near future. Imagine being able to record footage with the classic camera! In addition, as the iPhone specs change, we have the ability to improve the quality of images HASSELNUTS can produce. However, these are all dependant on funding, so the more support we are able to get through Kickstarter, the more likely we can make these a reality!

Your Support 

Up until this point, we have only been able to make samples and prototypes to test out our product. Starting with Kickstarter, we are launching this product into the world! By investing in HASSELNUTS on Kickstarter, you are helping the funding of the following: 

- Manufacture cost of the first production of HASSELNUTS 

- Costs to cover the patent fee 

- Developmental costs for future improvements on the optimized wide conversion lens, the groundglass lens, HASSELNUTS app function, and overall quality 

 By pledging $199, you will receive the discounted price only available for Kickstarter backers. Once Kickstarter is successfully funded and our initial products are delivered to our backers, HASSELNUTS will be available for purchase on our website www.badasscameras.com for future buyers at the full retail price of $349. 

 With that being said, every bit of amount counts to make HASSELNUTS available to everyone. Let’s make this happen together! 

Creators: 

AMBIVALENT.CORP 

We are a small, independent company named AMBIVALENT who have a passion for art, technology, and communication! We are composed of designers and programmers from Japan, India, Korea and the U.S. HASSELNUTS was also made possible thanks to the cooperation of various vendors and tool makers.

Founder/Project Leader | Ambivalent.Corp | Daniel Jun Hoshino

Project Manager/Translator | Ambivalent.Corp | Yuka Somiya

Program Developer/Manager | Ambivalent.Corp | | Jay Parkish

Program Developer/Asistant | Ambivalent.Corp | Akira Shibata

Product Designer | Dream Valley Agency CO., LTD | Li Helyong

3D CAD Designer | Moldec CO., LTD | Yoshiki Ishida 

Internal Lens Supplier | Izawa Opt | http://www.izawaopt.co.jp

and many others!

AMBIVALENT.CORP
AMBIVALENT.CORP

Risks and challenges

Sep : Finalizing design details and prototype testing.
Oct : Preparing for mass production, creating molds, ordering of material and components.
Nov : Mass producing first units and make tweaks to possible problems.
Dec: Mass production including assembly.
Jan: Buffer for unexpected delays.
Feb: Shipping starts.

We are working diligently to be able to deliver products to everyone soon, however unforeseen technical and funding issues may cause us to delay the progress. We will keep everyone posted if there are any glitches or delays and hope for everyone’s understanding along the way!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you for believing in HASSELNUTS!

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    Pledge $199 or more About $199

    EARLY BIRD SPECIAL! The first 44 people to pledge this amount can get the first production HASSELNUTS iPhone mount kit at this price! Please note that you must have your own Hasselblad V series camera and iPhone.

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  3. Reward no longer available

    Pledge $249 or more About $249

    The next 44 people to pledge this amount can get the same first production HASSELNUTS iPhone mount kit! Please note that you must have your own Hasselblad V series camera and iPhone.

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    Ships to Anywhere in the world
    Reward no longer available 42 backers
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  4. Select this reward

    Pledge $269 or more About $269

    The next 44 people to pledge this amount can get the same first production HASSELNUTS iPhone mount kit! Please note that you must have your own Hasselblad V series camera and iPhone.

    (*Updated: 2013, Sep 12 / We have added shipping fee of $20 in the pledge amount. This means, all backers residing in US and other countries, DO NOT NEED TO ADD extra $20.)

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  5. Reward no longer available

    Pledge $299 or more About $299

    It's not too late! You can still get the HASSELNUTS iPhone mount kit before it hits the full retail price. Please note that you must have your own Hasselblad V series camera and iPhone.

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  6. Select this reward

    Pledge $319 or more About $319

    It's not too late! You can still get the HASSELNUTS iPhone mount kit before it hits the full retail price. Please note that you must have your own Hasselblad V series camera and iPhone.

    (*Updated: 2013, Sep 12 / We have added shipping fee of $20 in the pledge amount. This means, all backers residing in US and other countries, DO NOT NEED TO ADD extra $20.)

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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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Funding period

- (44 days)