It was extremely important to us that each watch reflect the true identity of Avgeli. That is, individuality, quality and clarity.
Our AV movements are made in Switzerland, perlon straps made in Europe and stainless steel sourced from Northern-Asia.
Akin to luxury watch brands, each Avgeli timepiece boasts a high quality sapphire crystal glass front and 5 atmosphere water resistance.
What makes AV different?
In a world of repetitive fashion, we noticed how frustrating it was that once you had purchased a watch, despite its beauty, despite your love for it... you only had that - One watch.
So, we designed a watch that could instantly be restyled, allowing you to create a whole new look and feel, with a simple switch of a band!
One Watch - Nine Different Looks!
The soft and durable perlons created the perfect solution. A band that could be swapped within seconds, that provides a completely different look, and didn't sacrifice quality or comfort.
Hand crafted in Europe, our interchangeable straps are what give Avgeli uniqueness. With over nine different colours, you will be able to change the entire look and feel of your watch within seconds.
The lively and energetic colours not only stand out from the crowd, but allow one watch to transform like a chameleon, suiting whatever outfit you had in mind.
Every AV is created with a durable 316L surgical grade stainless steel. Finished with either a classic stainless steel or elegant rose gold, the case was purposely crafted with chromium, nickel and iron for longevity and durability.
Now comes the movement - the Ronda 763 calibre Swiss movement. The company is renowned for their outstanding reliability and quality in the watch manufacturing industry.
Every watch also comes with a power saving mechanism with a passable stem, which reduces energy consumption by approximately 70%.
Take your AV swimming
Every AV is water resistant and designed to withstand pressures of up to five atmospheres.
Likewise, our perlon bands are waterproof and dry easily. So relax, no more panicking once you've already dived into the pool!
Our Leather Straps
If our perlon straps are not for you, we still produce high quality leather bands for the more traditional watch wearer.
Crafted alongside our watch cases, we opted for hand stitched genuine leather bands, which come in a midnight black and camel brown colour.
If you're feeling adventurous or are looking for a more sophisticated look, we also have the option of a deployment butterfly clasp. Finished in both stainless steel and rose gold, our 316L stainless steel buckles match both the elegance and quality that we believe in at Avgeli.
It was family history that sparked the idea for Avgeli, inspired by our Grandfather Antony and his journey to freedom. In the early 1940’s during a time of war, our Grandfather fled his hometown on a small fishing boat.
Our watches and perlon bands were inspired by the simple fishing boat that eventually saved Antony's life.
To share this significance with you, every watch case has been engraved with a man on a fishing boat, allowing each wearer to become apart of the Avgeli history.
With no direction or destination in sight, Antony distracted himself on the small boat by weaving fishing line into different patterns. With food and water slowly running out, time was his only hope.
Weeks later he found refuge in the near country of Cyprus. Never forgetting this experience, Antony kept the woven fishing line he made on that trip, reminding himself of how precious time can be.
Antony's woven fishing line was the inspiration behind our double-thread perlon bands, which stand as a constant reminder of the preciousness of time.
AV - From Then To Now
It was a long journey finding the right manufacturer for our dream. It was important to us that we could work closely with their team, to craft long-lasting and quality timepieces.
After finding the perfect manufacturers, the next hurdle was coordinating their production schedule at the same time. Through keeping an open dialect, we were able to harmonise the production schedules and receive our first prototypes without any issue.
Once we received the prototypes from the individual factories we set about completing the necessary quality control as well as assessing which colours worked the best.
This is where we first saw what it was like to bring a dream to life.
You are able to select a reward of your choice from the right hand side of our project page.
At the completion of the campaign we will send you a survey to specify which model and colour combination you would like.
If you are having trouble deciding, please feel free to contact us for help or more information.
We are incredibly proud of the quality and craftsmanship behind our products, which is why every AV watch comes with a 2 year manufacturer warranty.
This covers all manufacturing defects involving the movement, sapphire glass or case. If your watch has any manufacturing defects within two years of your purchase, we will gladly replace it with a brand new watch, and ship it to you for free.
We're Anthony and Michael Angeli, the brothers behind AV.
Growing up as brothers, we did everything together. From sports to music, and even choosing the same career path. Naturally, we grew to appreciate the same qualities in life. One of the forefront loves we share is an interest in fashion and style.
This inner passion sparked our first joint business venture in 2016, when we dipped our toes in the ocean of e-commerce. We fell in love with the everyday life of providing customers with an enjoyable retail experience as well as building an online community. It was also a dream of ours to have an impact on the fashion industry and create a beautiful and unique watch brand.
Now we dream to take our love of watches to new heights. With your help, we hope to transform the minimalist watch industry and provide people with not just a watch, but a fashion statement.
With a dream this big, we need the support of each and every person that believes in the story behind Avgeli. We cherish each and every contribution to our cause and appreciate your time and efforts in visiting our kickstarter page!
Have A Question?
We're both open books. And through that, if you have any questions about us, Avgeli or anything in-between, we would love to chat or answer any queries. Please feel free to contact us through the questions section or any medium below.
Thank you and we both look forward to delivering our dream to you!
Anthony & Michael
Risks and challenges
Any business venture comes with inherit risks. For us that included achieving the necessary funding in order to ensure that our watches maintained their inherit quality and calibre we first intended.
Hence, a successful kickstarter is necessary to ensure that we are able to stay true to our merit of quality, whilst not sacrificing anymore time.
We purposely teamed up with some of the most reliable manufacturers possible. In turn, this allows us to provide our backers and customers with a quick turn around, as well as ensuring that every watch is subject to over three quality control checks in the process.
That being said, there is always the inherit risk when dealing with large manufactures that delays could ensue. Unfortunately, a roadblock like this, is out of our hands.
However, as previously mentioned through forging and maintaining a strong relationship and great communication with our factories and producers, we've taken steps towards minimising this risk.
One of our larger goals is to also have open dialogue with our customers and backers. Through means of the updates section on kickstarter, email and our social media outlets we aim to not only be prompt in responding to queries but also releasing updates frequently.
This way we can include you in our journey!Learn about accountability on Kickstarter
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