Share this project

Done

Share this project

Done
Pocketed ostomy undergarments and apparel for ostomates to live their lives with confidence.
Pocketed ostomy undergarments and apparel for ostomates to live their lives with confidence.
139 backers pledged $5,281 to help bring this project to life.

About this project

Awestomy - Ostomy Apparel with Attitude project video thumbnail
Replay with sound
Play with
sound

$5,281

139

We started Awestomy, ostomy undergarments, in July of 2012 to provide ostomates with fashionable undergarments to give them security & confidence. Over the past year our business has really caught hold in the ostomy community, and we have been both amazed and humbled by what our customers have said about how our products have helped them take back their lives.We began Awestomy on the premise that we wanted to make garments for people with as much humor, sarcasm and love as we both have for each other. We wanted our customer to feel confident and comfortable to just be themselves in any situation. When we began our business, we wanted to start something that matters and that would make a difference.

What is an ostomy?

An ostomy refers to the surgically created opening in the body for the discharge of bodily wastes. A stoma is the actual end of the ostomy that can be seen protruding through the abdominal wall. Individuals can have an ostomy for many reasons including injury and diseases such as Crohn’s disease and Ulcerative Colitis. Once an ostomy has been placed a patient has a disposable pouching system that collects the waste output.

This project's goal

This project's goal is in three distinct phases:

1.) This will allow us to create our first automated run through a high end production house. The money will go toward meeting our minimum requirements for our booty shorts & wraps. We are now to the point where our product demand is high enough to need to utilize them.

2.) Aid in the reasearch & development of new lines of ostomy clothing, such as swimwear, activewear and additional undergarments. 

3.) Give us the means to do a bold marketing campaign through print & social media targeting a wider audience, specialty pharmacies and Wound & Ostomy Care Nurses (WOCNs).

Our current products & how they are used

Booty Short Diagram & Styles
Booty Short Diagram & Styles
Pink Polka Dot Pocketed Booty Short
Pink Polka Dot Pocketed Booty Short
Men's Pocketed Ostomy Wrap
Men's Pocketed Ostomy Wrap
Awestomy Awareness T-Shirts
Awestomy Awareness T-Shirts

Risks and challenges

It has been an interesting journey so far. We have already overcome many obstacles to get to this point but the most challenging one was finding a designer and a manufacturer that was willing to take on the unique challenge of creating a cute, fun and fashionable product for men and women with ostomy bags.

Being a small but growing business it can be hard to find a quality production company to fulfill our needs without the sacrifice of a slow turnaround. We are finally at the demand level we need to utilize a quality production house with a quick turnaround but need this project to pay for the initial cost of our first run of production with them.

We feel like there are always going to be designs that work for some people and some that don't work at all. This is because an ostomy can be located in many areas of the abdomen. Each case is unique. I think the challenge is taking in all of that advice and critiques to create a variety of products that can help everyone.

Learn about accountability on Kickstarter

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Our eternal gratitude, love and good vibes and a thank you email from the co-owners of Awestomy.

    Less
    Estimated delivery
    10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    Awestomy sticker: these are made just for Kickstarter! It is a circular sticker that you can put on just about anything. They have been ostomy pouch tested and approved!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    24 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $20 or more About $20

    Awestomy t-shirt + sticker: our awareness t-shirts tell the world that you not only are hilarious but that you aren't scared to show your 'intestinal fortitude'!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $30 or more About $30

    Awestomy pocketed women's underwear or wrap. These are our bread and butter and what we are trying to get produced through this Kickstarter. Even if you don't have an ostomy, you can still wear our undies and have a place to put your cell phone on a roller-coaster.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $50 or more About $50

    You choose a saying for our next set of Awestomy stickers! We know that you have some great ideas and we have plenty of sticker space that needs to be filled with your hilarity. This reward will include an Awestomy awareness t-shirt and a sticker with your saying.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $60 or more About $60

    Awestomy Tote Bag: these custom totes are being made just for our Kickstarter supporters! It's a tote that will be screenprinted with our favorite sayings from our t-shirts and will include a t-shirt and custom sticker inside.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $100 or more About $100

    Tote, t-shirt, sticker and your choice of an awestomy wrap or bootyshort: why not get it all? We'll also send you a personalized video from the co-owners and give you a shout out on our website.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $200 or more About $200

    Be a fit tester for the next 3 years: If you are an ostomate and you really want to impact the products we produce, this is perfect for you! We are always coming out with new products and we'd love to send them to you, free of charge, to get your feedback. The bonus, you get to keep the goods! Win=win

    Less
    Estimated delivery
    Ships to Only United States
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)