Funded! This project was successfully funded on July 14, 2012.

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Bia is the first multi-sport watch you'll love! Slim lightweight design. No-wait GPS. Plus a must-have safety alert for solo workouts.

IF YOU "LIKE" US YOU NEED TO "BACK" US TOO! 

BACKING US IS THE ONLY WAY TO ENSURE BIA GETS MADE. 

We need to hit our funding goal by July 13th. If we are even $1 short, you won't be billed for your pledge, but we also won't get any funding. This means we will not be able to get Bia to market. Ever. Plus, as a backer, you can be first to get Bia on your wrist!  See backer rewards here =>

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Huffington Post Says:Bia Could Literally Save your Life

Also see us on: Mashable, DCRainmaker (he backed us because The Girl wants one!), SwimBikeMom, Shut Up and RunAnother Mother Runner, BexLife, CoolMomTech, and Real Simple

New Features in Update #6: Galloway-style Run-Walk + Run Naked

How to Hit $400K in Update #7: The 2nd Grader Knows How!

A Contest in Update #11: Win a custom designed watch band for your team!!

Lot's of new backer awards this week.

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THE END OF "SHRINK IT AND PINK IT"

Yes it is smaller... and it does come in pink. But true athletic beauty is about so much more than looks. We built pretty packaging around robust multisport functionality and ANT+ connectivity, and then we made it so smart it's simple.

***NO OTHER GPS SPORTS WATCH CAN DO THIS:***

  • Safety alert for peace of mind on solo workouts
  • Quick-connect GPS; no more time wasted "finding satellites" 
  • Data to your online training log; no more time wasted "sync'ing"
  • iPod-like ease of use; just one button and a touchscreen
  • Water resistance to 100M; full GPS tracking when you swim

And don't forget full triathlon race mode and unlimited Galloway-style walk-run intervals. Plus with Bia, you become part of a community just as amazing as you, both at the starting line and online through www.bia-sport.com.

Bia is the sports training watch the "big boys" won't make. It's built for the 99% of us who love to sweat, but don't have time for technology that gets in the way of our workout.

DAMN IT FEELS GOOD

This picture says it all. 

The Bia sports watch is as light as it is small. With an infinitely adjustable neoprene band, it won't pinch, bind, or slip. The Bia GPS Go Stick is smaller than an old-school pack of gum so it won't weigh you down like an iPhone strapped to your arm! 

The display on the screen can be flipped so you can wear Bia on either wrist. 

It's the first GPS training watch to function, feel, and look as good as you do. 

GETTING IT ON YOUR WRIST

Our team brings experience from Apple, Nike, Jawbone, and Zoot. We have decades of experience building water and shock resistant products, working with GPS, and creating fabulous online experiences. 

Bia is also part of a startup accelerator program run by a world-renowned supply chain and manufacturing company. A trusted industry heavyweight has our back.

The product is working in the lab. Mechanicals, board layout, and battery testing are all done. We are ready to build 30 units for hard core field testing. We'll refine the software that makes it work, and then gear up for manufacturing.

WE CAN'T DO THIS WITHOUT YOU

We have a big audacious funding goal to hit, so in addition to your pledge, we need your help spreading the word.

Imagine showing up at a start line and seeing Bia watches on dozens - maybe hundreds - of wrists one day, knowing that you were part of making that happen! 

CAN GUYS USE BIA?

Yes! It's such a popular request that we made a special backer reward just for men that includes a black/silver Bia sports watch and an extra long band tailored for male wrists. 

BACKER AWARDS - OUR THANK YOU!

Our shirts are smoking hot. The v-neck and slight taper at the waist are super cute in white, pink, and chili pepper.

Our standard watch comes in black/silver and solid colored bands come in black, turquoise, pink, and firefly. Plus we have three limited edition watches for Kickstarter: 

  • black/turquoise
  • black/firefly 
  • white/pink 

At least one of these colors will be a Kickstarter exclusive, so if there is a color you love, this may be your only chance to snag it. All watches come with a coordinating solid color band.

BACKER AWARDS

  • $1: Recognition and updates on our progress
  • $20: Recognition, updates, plus a special deal when we ship
  • $40: Bia technical running shirt, plus a special deal when we ship
  • $99: Bia sports watch black/silver
  • $129: Bia sports watch, any color, 2nd band
  • $199: Bia sports watch black/silver, Bia GPS Go Stick
  • $249: Bia sports watch any color, Bia GPS Go Stick, 2nd band

NEW! ADD A SHIRT

We know, waiting stinks. So we added 3 new awards. For $30 extra you can add a sweet Bia tech shirt to the $129, $199, and $249 awards. We'll ship shirts out in July so you can rock so Bia pride all season while we are hard at work on your Bia. ...honestly these are the most comfy tech shirts we've worn and we've heard rumors that they actually make you faster.

GREAT FOR GUYS

$209: MEN'S VERSION: Bia sports watch in black/silver, Bia GPS Go Stick, plus an extra long black band tailored for male wrists.

$349: THE PERFECT GIFT: The full Bia set up plus extra goodies in a gift box for the holidays. 

$419: HIS & HERS: 2 Bia sports watches, both with GPS Go Sticks. (NEW! based on backer requests)

NEW! RESELLER / CHARITY BUNDLES

  • $2,400: 15 full Bia bundles plus and in-store clinic by Cheryl or Sylvia
  • $3,500: 20 full Bia bundles with a custom watch band. Bia will sell your limited edition design and donate proceeds to the charity of your choice. 

LIMITED EDITION BACKER AWARDS

All Limited Edition awards come with one or more watch/Go Stick bundles, engraving, shirts, and a wardrobe of bands. See the details on the right =>>

  • $600: Your own custom-designed band by Betty Designs  (limit: 5)
  • $1,000: Beta test the Bia sports watch this summer  (limit: 15)
  • $1,850: Beta test Bia plus get your own custom band (limit: 4)
  • $5,000: Design a watch face that ships with every sports watch  (limit: 2)
  • $10,000: Your own watch color, band design, and watch face  (limit: 2) 

When the project is fully funded, we'll collect the detailed information (color, engraving, size, addresses). If you live outside the US we'll collect a small shipping fee for most rewards. 

USE OF FUNDS

  • Kickstarter Fees: $30K
  • Award Fulfillment/Component Order: $150K
  • Software & Hardware Dev: $195K
  • Prototypes: $25K

ABOUT KICKSTARTER

Every month tens of thousands of amazing people use Kickstarter to pledge millions of dollars to projects they are passionate about. The most important things to know are:

  • Kickstarter links to your Amazon account. Easy!
  • Kickstarter works on an "all or nothing" funding model. 
  • If we hit our funding goal, your credit card will be charged July 13th.
  • If Bia doesn't meet our funding goal by July 13th, you won't be charged, we don't get anything...and we won't be able to bring this fabulous product to market.

If you have some crazy idea on how to support us, if you are a retailer or distributor, if you are a journalist, or if you are an investor who wants to contribute more just shoot us a note. We'd love to hear from you. 

NEED MORE DEETS? 

Ping us with a question, or see more details here.

OH, AND ABOUT THE NAME BIA...

Bia is the greek goddess of force and power; she is also Nike's younger sister. #justsayin'

FAQ

  • Yes. The GPS Go Stick has a built in GSM connection. We are working with a provider who aggregates GSM service from local carriers across the globe. This means those features will work in different countries and it means that if you travel to or race in a different country, those features will still work without your doing a thing.

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  • There will be a small fee for real time race day tracking. Probably around $5 per race and will offer discounted bundles for a multi-race season. Sending safety alert information to your loved ones will be free. There will be an annual subscription to forward it to emergency services. Price on this has not been determined. We do not expect extra charges for any other connected services. However if for some reason this changes, all Kickstarter backers will be grandfathered in for free. We love that you are here with us first.

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  • Bia is a two piece device. The Bia sports watch will work by itself as a standard heart-rate monitor sports watch. But if you want to know the speed/pace and distance for your workouts or use any of the connected functionality, you need to use the watch in conjunction with the Bia GPS Go Stick. They talk to each other. The GPS Go Stick is the brains and the sports watch is the display.

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  • Watches shouldn't need to be plugged in or recharged. So we made the Bia sports watch with a standard coin cell battery. It should last about 18 months like any other sports watch. When the battery gets low you just replace it. The Bia GPS Go Stick has a rechargeable battery. You'll get about 17 hours of workout time between charges. It comes with a USB charger. As long as you remember to plug it in once a week, you are all set even for the longest workouts or races.

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  • Data from your Bia automatically goes into your Bia training log and we email you a standard GPX or TCX file that can be uploaded into any online training program, including Training Peaks, Garmin Connect, MapMyFitness, DailyMile, RunKeeper, Strava etc. We will also do direct integrations with as many of those training logs as possible so your workout data "just shows up there" as if you sync'ed the watch manually with their site. Our Kickstarter backers will have strong input into the order we integrate, but we expect to have 2-4 direct integrations done by Day 1.

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  • Bia is enabled with ANT+ which is how most cadence and power meters communicate data. This means the hardware is able to support this integration at any time. However, we currently don't have plans to certify Bia with any cadence or power meters for Day 1. It's something we want to add in the future though. When we do add it, it will be a free software upgrade - super simple.

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  • Yes!

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  • Yes. Bia works for right-wrist-watch-wearers (say that 10 times fast). There is a setting on the watch for "left wrist or right wrist". If you wear it on your right wrist the information on the screen gets flipped. So you can wear it on your right wrist but still have the ergonomic curve flows with your wrist, have the display is on the side closer to your hand, and have the button is on the inside -- exactly the same way it works if you wear it on the left wrist.

    The only difference for right-wrist wearers is that the watch angles towards your wrist bone instead of around it. We don't expect any problems - it's really the slim lightweight design and infinitely adjustable strap that keep it from rubbing against your wrist bone. But it does feel better for most people if you wear it above your wrist bone instead of down low.

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  • You'll be able to pre-order your Bia closer to our ship date and be eligible for a special "early bird" discount off of our retail price.

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  • Pledge $1 or more
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    172 backers

    CHEER US ON! Every little bit counts and every Bia backer makes us stronger. You get a big thank you on our website and regular updates as we field test and move through production. Plus you'll feel great.

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  • Pledge $20 or more
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    191 backers

    JOIN THE TEAM! In addition to a thank-you and progress updates, you'll get a free band if you order a Bia sports watch when we ship this spring.

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  • Pledge $40 or more
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    225 backers

    SPREAD THE WORD. We send you a super cute Bia tech running shirt now and a free band if you order a Bia sports watch when we ship this spring. ..and of course, the thank-you and progress updates.

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  • Pledge $99 or more
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    184 backers

    GET THE WATCH. Get one black/silver Bia sports watch with your choice of solid colored band. This will retail for $129. (Bia GPS Go Stick not included in this reward.)

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  • Pledge $129 or more
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    82 backers

    EARLY BIRD SPECIAL. Kick it up with some color! Just like the $99 award EXCEPT you can choose any color watch with matching solid band (turquoise, firefly or pink) plus a 2nd band of your choice, solid or print.

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  • Pledge $159 or more
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    27 backers

    NEW! ADD A SHIRT. This is the $129 backer reward plus a Bia tech shirt in your choice of color. Sport some Bia pride while we are hard at work getting ready to rock your wrist with a Bia. Shirts ship in July.

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  • Pledge $199 or more
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    480 backers

    FULL MULTI-SPORT BAD@SS. Add GPS! Get one black/silver Bia sports watch, any solid band AND a Bia GPS Go Stick. This will retail for at *least* $249. The equivalent multi-sport device from Garmin costs $349.

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  • Pledge $209 or more
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    65 backers

    FOR THE GUYS. Don't be the dork "locating satellites" while the women leave you in the dust. Your black/silver Bia sports watch comes with a Bia GPS Go Stick and an extra long black band for male wrists. The equivalent multi-sport device from Garmin costs $349. You know you want it!

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  • Pledge $229 or more
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    156 backers

    NEW! ADD A SHIRT. This is the $199 backer reward plus a Bia tech shirt in your choice of color. Sport some Bia pride while we are hard at work getting ready to rock your wrist with a Bia. Shirts ship in July.

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  • Pledge $239 or more
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    20 backers

    NEW! ADD A GUYS SHIRT: This is the $209 backer reward plus a limited edition men's version of the Bia tech shirt. It will be the same great fabric but in black with a rounded neck and the Bia logo on the back like the women's shirt - but without the flower design on the front. Shirts ship in July.

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  • Pledge $249 or more
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    171 backers

    SPORT YOUR STYLE. Kick it up with some color! Just like the $199 award EXCEPT you can choose any color watch with matching solid band (turquoise, firefly or pink) plus a 2nd band of your choice, solid or print - and the GPS Go Stick of course.

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  • Pledge $279 or more
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    114 backers

    NEW! ADD A SHIRT. This is the $249 backer reward plus a Bia tech shirt in your choice of color. Sport some Bia pride while we are hard at work getting ready to rock your wrist with a Bia. Shirts ship in July.

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  • Pledge $349 or more
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    28 backers

    BEST. GIFT. EVER. Make her the envy of all her friends this holiday. Just like the $249 award PLUS a 3rd band, engraving, a peace of mind subscription and a Bia tech shirt. In early December, we'll send the shirt with a card announcing your gift. The rest arrives in April.

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  • Pledge $419 or more
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    58 backers

    HIS & HERS: Our first backer-requested reward! Two Bia sports watches, each with it's own GPS Go Stick. One is black/silver with an extra long band for him. The other is in your choice of color with a coordinating solid band for her.

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  • Pledge $449 or more
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    11 backers

    NEW! ADD A SHIRT. This is the $419 backer reward plus a Bia tech shirt in your choice of color. Sport some Bia pride while we are hard at work getting ready to rock your wrist with a Bia. Shirts ship in July.

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  • Pledge $479 or more
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    17 backers

    NEW! ADD HIS & HER SHIRTS. This is the $419 backer reward plus Bia tech shirts for two. Women's comes in choice of colors. Men's will be black with the Bia logo on back (but no flowers design in the front.) Sport some Bia pride while we are hard at work getting ready to rock your wrist with a Bia. Shirts ship in July.

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  • Pledge $600 or more
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    5 backers All gone!

    KICK-BUTT. Betty Designs works with you to design your own custom watch band! We include five of your custom bands along with any color Bia sports watch and a Bia GPS Go Stick engraved with your name or motivational mantra.

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  • Pledge $1,000 or more
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    15 backers All gone!

    BE FIRST. Help us field test Bia this summer. You get a Bia tech shirt and one of the first pre-production Bia units. As part of our testing team your feedback impacts the final product and future development. Then we'll replace your test unit with a brand new Bia sports watch in any color, two bands, and a Bia GPS Go Stick engraved with your name or motivational mantra. PLUS we'll give you a second set of everything to gift to a friend!

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  • Pledge $1,000 or more
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    0 backers

    RUN WITH IT! Every awesome part of the $279 reward: the shirt! the Bia sport watch in any color! the Bia GPS Go Stick! watch bands galore! plus monogramming on your new Bia GPS Go Stick. And Cheryl or Sylvia will be your running buddy for a race somewhere in the US!

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  • Pledge $1,850 or more
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    4 backers All gone!

    ALL IN: Combine everything from the $600 and the $1000 backer rewards. You'll be one of the first Bia field testers and you'll have your own custom watch band. Plus either Sylvia or Cheryl will come run a race with you. (please nothing too painful and the race should be in the US.)

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  • Pledge $2,400 or more
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    3 backers

    RESELLER PACK + LADIES NIGHT: 15 Bia watches each with a GPS Go Stick. Any color with coordinating solid color band. Plus if you are in the US, Cheryl or Sylvia will visit for an in-store demo and ladies night.

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  • Pledge $3,500 or more
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    1 backer

    FOR A CAUSE: Pay it forward while giving back. Get 20 watch/GPS Go Stick bundles in any color all with a custom designed band representing your cause. Bia will sell them as a limited edition design and donate all the proceeds to the charity of your choice.

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  • Pledge $5,000 or more
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    2 backers All gone!

    ALMOST FAMOUS. Send us your ideas and we design a custom watch face that ships as part of every Bia sports watch. This reward also includes any color sports watch, two bands, an engraved Bia GPS Go Stick, and a tech shirt. PLUS we'll give you a second set of everything to gift to a friend!

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  • Pledge $5,000 or more
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    1 backer

    LOVE AND GOODNESS. Know that you are supporting the creation of the first and best women's GPS sports watch and that you have the gratitude of the entire Bia team as Bia gets to the wrists of women athletes everywhere. (And you can have any reward from the list up to $5k if you'd like.)

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  • Pledge $10,000 or more
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    0 backers

    TOP OF THE CHARTS. You have the undying appreciation of the entire Bia team, and of every Bia fan, as you support the creation of the very first women's GPS sports watch -- and by extension, women athletes everywhere. Thank you so very very much. Choose any reward option offered if you would like.

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  • Pledge $10,000 or more
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    0 backers Limited (2 left of 2)

    ONE OF A KIND. We will make a Bia sports watch in your own custom color anodized aluminum, with a custom watch face based on your idea. Betty Designs works with you to create a coordinating custom strap design. We'll send you 5 Bia sports watches in your custom color, each with 3 of your custom bands and each with a Bia GPS Go Stick engraved with the name or motivational mantra of your choice.

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Funding period

- (39 days)